Technologizer

The latest in self-important mobile app developer drama comes from Gameloft, but it’s not the usual iPhone bashing we’ve come to expect.

Instead, Gameloft finance director Alexandre de Rochefort declared (via Reuters) that the company’s got beef with Android. “We have significantly cut our investment in Android platform, just like … many others,” he said at an investor conference in Barcelona. He explained that the Android Market is just too weak compared to the iPhone’s App Store, on which Gameloft sells 400 times more games.

“Google has not been very good to entice customers to actually buy products,” Rochefort said. “On Android nobody is making significant revenue.”

I’m not an Android phone owner, so I can’t speak at length about the Android Market experience. From my understanding, it’s no great shakes. But as a gamer, I can spot a few things that are holding Android back.

For starters, Android 2.0 was the platform’s first version to support multi-touch, a vital feature for first-person shooters such as Wolfenstein 3D or the excellent Eliminate Pro. In Gameloft’s case, no multi-touch means no Assassin’s Creed 2 or Gangstar: West Coast Hustle, both of which rely on multi-touch controls.

Then you’ve got the low application storage limits found in most Android hardware to date. Even the latest, Motorola’s Droid, only allows for 256 MB of app storage. As Android and Me notes, that rules out a game like Myst, which on the iPhone occupies 727 MB.

I also think there’s a silent killer at hand in the form of emulators. I sampled a friend’s Droid last weekend, and I couldn’t believe that he could play classic Nintendo, Genesis and Super NES games on his phone. That’s an asset if you’re a consumer, but I don’t doubt that emulators cannibalize game sales in the Android Market.

To top it off, I don’t get the sense that Android phone manufacturers and carriers are marketing video games as a big use. Check out the pinwheel on Verizon’s Droid Web site — gaming barely gets a mention.

The sad thing is that most of the points I mention are being addressed, or are at least fixable. Gameloft has every right to complain, as developers do, but maybe the company is bailing out at precisely the wrong time.

So I took the plunge and installed Chrome OS on a virtual machine on my Windows 7 laptop. I used Sun’s free VirtualBox virtualization software and the downloadable version of Chrome OS hosted by Gdgt. Actually, when I used the Gdgt download in the form of a VirtualBox image, I couldn’t get it to boot–so I tried again with the VMWare download (also compatible with VirtualBox) and all went well.

Except for one thing: There’s very little reason to check out Chrome OS just now. What you get is a somewhat stale version of the OS that has features that don’t work unless you have an e-mail address at Google. And the version of the OS you get is pretty much Chrome-the-browser with a few differences in terms of window management, plus OS-related fripperies like a battery gauge. And some fripperies are still missing, such as the ability to power down the OS. (Fair enough–at yesterday’s press event, Google warned us that Chrome OS was still subject to lots of change before it shows up on netbooks about a year from now.)

Of course, even in its final form, Chrome OS won’t be much more than a browser with enough underpinnings to qualify as an operating system. That’s the whole idea. But we’ll need something closer to the final version before it’s reasonable to start critiquing the OS. And while a virtual machine is a great way to try Chrome OS with a minimum of hassle, it’s a lousy way to get a sense of what it’ll be like in the real world. You want to run this thing on a machine where it’s your one and only OS, and you can’t cheerfully <Alt><Tab> back into Windows the moment you discover something you can’t do in Chrome. Which is why I’m still intrigued by the idea of getting it up and running on my Asus EeePC 1000HE.

Anyone else out there given Chrome OS a try yet?

I’ve been playing with Flook, a clever new program that’s now available on Apple’s iPhone App Store. Conceptually, it’s very, very simple: You use it to capture images with your phone and attach brief titles and captions to them. Flook then turns the image, title and caption into a full-screen combo it calls a card, uploads them to its servers, geotags them, and lets other Flook users browse through them.

The most obvious way to browse through Flook cards is to peruse ones that are near your location, in case they give you an idea of something nearby to see or do. But you can also view ones from people you follow, or new ones, or the whole shebango of cards from around the world. Flook also creates some local-information cards of its own, by sucking in content from sources such as Upcoming.org and formatting it. Zipping your way though cards is easy, fun, and addictive–the experience has a StumbleUpon-feel of serendipity to it.

Even more than just browsing other folks’ cards, I like the idea of using Flook for tiny acts of photojournalism. The service can can automatically send out tweets about your new cards. Which means that I can consider using it to tell the world about quirky stuff I run across and photograph as I travel around town, throughout the country, and around the world. (Up until now I’ve just been uploading my pictures to TwitPic.)

Flook (which is also available in a traditional Web-based version for PCs and Macs) is free, and currently free of ads. Like every other company involved in geographically-aware apps, the one behind Flook thinks there’s lots of potential in eventually targeting its users with ads that know where they are. In the case of Flook, one of the company’s founders told, those ads might be in the form of sponsored cards that tell you about things like discounts at stores you’re near.

This service could use something like Facebook Connect integration to help you find friends who are already using it. But it’s entertaining as is–and easier to show than explain. After the jump, some images from the iPhone app.

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I‘m at TechCrunch’s Real-Time CrunchUp, an interesting conference in San Francisco on the booming subject of Web sites and services that move just as fast as the rest of the world does–Twitter, some aspects of Facebook, and lots more. The first session this morning was a conversation between TechCrunch’s Mike Arrington and Twitter’s COO, Dick Costolo. And Costolo said that Twitter is gearing up to add advertising to the service.

We will have an advertising strategy. You will see that from us in the future. It will be fascinating, non-traditional, and people will love it.

[snip]

We want to do something that’s organic, like the way it happened with Google. It will work with the tweets. People will love the ads when they see it.

That would seem to be a significant shift in strategy for Twitter: In the past, its executives have famously dismissed advertising for not being sufficiently “interesting.” Now, Costolo is saying the company’s working on something that isn’t just interesting–it’s fascinating!

There are a million ways ads could go wrong on Twitter. (I’ve mocked up one of them in the fake screen shot to the right.) Costolo is presumably telling us that the advertising wont be anything as conventional as banner ads or Google-style text links, or the mere insertion of tweets that are controlled by marketers. You gotta think it’s something that involves leveraging what Twitter knows about your friends and interests to provide ads that are more theoretically relevant; other than that, I have no guesses about the details.

Facebook’s ill-fated Beacon ads remain a good case study in just how sensitive companies need to be when they meld personal information about their customers with an advertising message. But I’m not instinctively opposed to ads showing up on Twitter–hey, it would be hypocritical–and one way or another, I want the site to figure out a way to make enough dough to stay in business for the long haul.

Your gut reaction, please?

How to try Chrome OS.

Randall Kennedy derides Chrome OS.

Better Google News for smartphones.

Better Techmeme for smartphones, too.

Refinements for Google Search Options.

New version of cool PogoPlug.

Nook sold out for holidays.

Sony building its own iTunes.

Apple’s Magic Mouse in Windows.

YouTube bans TV box access.

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If you use Windows 7 and haven’t taken our satisfaction survey yet, I beseech you: Please take a few minutes and tell us about your experiences. We’re going to close the survey shortly and can use all the real-world data we can get. Thanks!

I’m happy to report that I spent Thursday night in the company of a couple of hundred old friends, new friends, people I’ve admired from afar and wanted to meet, and assorted members of the Technologizer community. Our Tech the Halls party in San Francisco was a blast–mainly because the folks who showed up were so darn interesting.

Oh, and the ones who stuck around until the end got to witness something pretty special. After we raffled off some prizes, our friend Dale Larson–who, among other things, was an Amiga engineer–sent a Tweet to his girlfriend Laura La Gassa from the stairs where we’d been giving away stuff:

Laura, you’ll be pleased to learn, replied thusly:

What we all saw wasn’t the first Twitter proposal, but it still felt like a little moment of history. Here’s a Tweetstream from party attendees with coverage of the memorable moment and the rest of the bash. Thanks to our sponsors–SugarSync, Marvell, Eastwick Communications, and Marketwire–for helping to make it all happen.

When you think about it, every netbook to date has been misnamed: They’ve run traditional operating systems, and worked just fine even when you didn’t have an Internet connection. But netbooks based on Google’s Chrome OS will be different: At best, they’re going to have very limited functionality when you’re not online. Whether they turn out to be wildly popular or a legendary flop, they’re something new. They’re…netbooks!

So let’s keep this T-Poll short and sweet:

Though not as noticeable as Retweets or Lists, Twitter has stopped asking users the completely uninteresting question, “What are you doing?”

Instead, the social messaging service now asks, “What’s happening?” It’s a simple alteration that could help point new users in a different, less mundane direction. Or, in the words of Twitter co-founder Biz Stone, “maybe it’ll make it easier to explain to your dad.”

Twitter is catching up to its users, who in large part abandoned the literal description of their activities long ago. My feed might not be an indication of everyone else’s, but looking at the last 40 tweets in my timeline, only six are descriptions of what the person is up to. Stone has noticed the same thing. “Between those cups of coffee, people are witnessing accidents, organizing events, sharing links, breaking news, reporting stuff their dad says, and so much more,” he writes.

I wish Twitter had picked up on this shift sooner, because I think a lot of people missed the point of the service during its rise to the mainstream this year. After Twitter traffic ramped up sharply from February to April, it took an 8 percent dive in October, according to comscore. Anecdotally, I’ve got a lot of professional contacts and colleagues using Twitter in cool ways, but my actual friends tend to broadcast their activities a few times, get bored, and quit.

Some companies have missed the boat, too. Look at the integration of Twitter into Xbox Live and the launch of TwitterPeek, a bare-bones tweeting device. Neither are well-suited to what Twitter has become, because you can’t upload photos or look at videos, and TwitterPeek has a minimal Web browser while the Xbox 360 doesn’t have one at all. Users of these tools are pushed towards a “What are you doing?” mentality, and they’ll get tired of it.

Harry has said there’s no right or wrong way to use Twitter, but hopefully this small change in wording will steer people towards a usage that they’ll actually enjoy.

Four months ago, Google announced it was working on an operating system for netbooks called Chrome OS. Today, at a press event at the Googleplex which I attended, the company demonstrated it in public for the first time and provided more details about its plans.

Nothing Google had to say came as a great revelation–it largely confirmed and expounded upon the goals laid out in the initial blog post on the project. Chrome OS will emphasize speed, simplicity, and security; it’ll store everything in the cloud; it’ll come preinstalled on netbooks. And it’s an open-source product with a Linux heart beating deep inside.

After the jump, my first stab at collecting known and unknown details about the OS–additions, corrections, and questions welcome.

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I’m at the Googleplex this morning, where Google is showing off Chrome OS for the first time. More details to come, but I’m tweeting the news fast and furious at the moment–follow me at Twitter to see the news as fast as I learn it.

God, no: Apple tablet delayed.

Courts: Verizon’s AT&T ads OK.

AT&t’s snarky anti-Verizon ad.

How to improve Office 2010.

Flips to get Wi-Fi soon?

Pre for $80; Pixi, $25.

Trillian for iPhone now available.

ThinkPad Edge: hey, what’s that?

Blu-Ray for $78? That’s tempting.

AOL to shed mucho employees.

Michael Arrington annoys Lance Ulanoff.

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As expected, Microsoft began talking about Internet Explorer 9 in public yesterday at its PDC event in Los Angeles. So far, it’s only talking about its guts–but it’s working on two of the items from my personal IE9 wishlist, faster JavaScript and the beginnings of HTML5 support. Microsoft browser honcho, Dean Hachamovitch, has a blog post up in which he talks about what this means for developers. (It’s a nicely straightforward one, with a chart that shows just how slow IE8’s JavaScript is compared to the competition, and which even discloses that Microsoft has only succeeded in getting IE9 back in the pack so far–it’s still the slowest, but by a lot less.)

Hachamovitch also says that IE9 will utilize hardware acceleration to render graphically-rich sites faster and better. Sounds like a good idea, and like an example of Microsoft attempting to make the fact that IE only runs on Windows into an asset rather than a liability. (Browsers that run on multiple platforms are presumably less likely to get a thorough tweaking to run especially well on one particular OS.)

Still no word on what the company is thinking about interface changes, or when it intends to release the browser. I’m still rooting for a major facelift, but we’ll see…

“Unique” is one of the most overused words in tech, but it’s the only way to describe Livescribe’s Pulse smartpen. Depending on how you look at it, it’s a voice recorder that can also take notes, and then lets synchronize them and upload them to a computer for later reference. Or maybe it’s a note-taker that also records audio. Or a tablet PC without the tablet and PC parts.

Whatever Pulse is, it just became more versatile and customizable. Livescribe launched an application store today, one that’s very much in the spirit of the iPhone App Store. Available through the Pulse’s desktop software (which runs on PCs and Macs), it’s a repository for programs–mostly free or cheap ones–that extend the usefulness of the pen. Buy one and sync your phone via its USB dock, and it gets downloaded to the pen.

The Livescribe app store is starting small, with thirty apps. They include language tools (such as Japanese Travel Phrases), games (Hangman!), and reference works (a guide to the U.S. presidents–or as much about them as it makes sense to read off the tiny display on the Pulse’s barrel.) Using a pen loaned to me by Livescribe, I used and liked a English-Spanish dictionary that uses the Pulse’s handwriting-recognition feature to let you write words you’d like to be translated, and a helicopter game that reminded me of a 1980s arcade-game side scroller such as Defender.

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Earlier today I was squawking about the sales tactics of PeopleFinder’s Stud or Dud? iPhone app: Once it has your credit-card info, it attempts to use a discount to convince you to sign up for various services that cost $24.95 a month, a price that’s mentioned only in fine print. As I did my grumbling, I didn’t realize that the U.S. Senate had been conducting a hearing on tactics of this sort, which are widely used by some of the largest e-commerce companies in America. Michael Arrington of TechCrunch has a good summary, and embedded this news report:

One of the companies that’s made millions off these shenanigans is Orbitz. Last March, I blogged about the related indignity that company puts its customers through: tacking travel insurance and limo rides onto their airfare purchases and forcing them to opt out (if they notice the charges) rather than opt in.

If you read every single word on every page during a sales transaction with companies that do this, you might avoid any unexpected charges. But dealing with this stuff makes an online sales transaction feel like it’s pockmarked with land mines that might go off at any moment. And it leaves me feeling like the e-tailers in question–some of who otherwise have extremely respectable sites–think their customers are patsies.

Isn’t a company’s reputation worth more than any few million dollars? Wouldn’t it be nice if corporate America quietly decided that treating consumers this way wasn’t worth it before the Feds force them to cut it out?

Many thanks to everyone who’s taken a few minutes and participated in our satisfaction survey for Windows 7 users. Hundreds of you have done so already–but we could use some more responses, especially from folks who have bought new PCs with the OS pre-installed. Click here to take the survey if you haven’t already–thanks in advance, and I can’t wait to share the results.