Comments on: Microsoft’s Mojave Experiment: Fooled Ya, PC Users!

By: Microsoft’s Search Engine Way Behind Google? Must be the Name! | Technologizer

Wed, 08 Apr 2009 16:42:03 +0000

[...] But when Microsoft slaps the Google logo on Live Search results–in a sort of reversal of its Mojave Project prank–consumers like them better than when they know they’re from [...]

By: A New Windows (Live) Ad | Technologizer

A New Windows (Live) Ad | Technologizer — Sun, 08 Feb 2009 16:24:15 +0000

[...] Microsoft advertising seems to be addressed at a cheerfully clueless newbie (like the nice folks duped by the Mojave Experiment) that my impulse is to assume that this spot is aimed at people who are terrified by the prospect [...]

By: Tech In Demand » OMG This Post Will Be Read All Fracken Ready

Tech In Demand » OMG This Post Will Be Read All Fracken Ready — Wed, 30 Jul 2008 05:39:55 +0000

[...] McCracken thinks that the “Mojave Experiment” is clever, but he questions the users who were interviewed: Mojave is a very clever conceit, and for some Vista skeptics, it’s probably [...]

By: AJ_in_the_East_Bay

AJ_in_the_East_Bay — Wed, 30 Jul 2008 03:50:16 +0000

I would have loved to sneak my way into that “experiment”, press Windows+Pause/Break, and ask them “What do you mean ‘Mojave’? This is Vista, you liars!”

By: The “Mojave Experiment” Reactions

The “Mojave Experiment” Reactions — Tue, 29 Jul 2008 23:38:26 +0000

[...] McCracken thinks that the “Mojave Experiment” is clever, but he questions the users who were interviewed: Mojave is a very clever conceit, and for some Vista skeptics, it’s probably [...]

By: Simon

Simon — Tue, 29 Jul 2008 22:17:24 +0000

After beating up a very good and creative ad campaign from ms, you come off sounding like an Apple fanboy

By: Jon Dayspring

Jon Dayspring — Tue, 29 Jul 2008 21:15:42 +0000

its so simple its like dejavu

windows vista = windows me = failed and forgotten

maybe

windows 7 = windows 2000 = the next big thing in the OS world

till then im sticking to my win xp, no reason to upgrade now.

By: Nathan Dbb

Nathan Dbb — Tue, 29 Jul 2008 18:29:29 +0000

Microsoft’s SUV test drive

If you gave people an SUV to drive for 10 min, but they never had to park it or fill the gas tank, people would love the big seats and smooth ride.

These Vista users did not have to do any real work, and they had an expert helping them explore, so Microsoft Vista looks good. As soon as they own the computer, and have to do odd-ball activities like print — then we will see the rating drop to 4 out of 10.

This is and advertisement with an elaborate premise, a huge PR push, and selective editing, nothing more.