Comments on: Random Thoughts About the Second Gates/Seinfeld Windows Ad

By: Seinfeld og Gates-kampanjen Akt 2 - Fra forferdelig til bedre! | Teknonytt

Seinfeld og Gates-kampanjen Akt 2 - Fra forferdelig til bedre! | Teknonytt — Thu, 14 May 2009 12:04:21 +0000

[...] Technologizer – Random Thoughts About the Second Gates/Seinfeld Windows Ad [...]

By: Partners in Grime

Partners in Grime — Sun, 21 Sep 2008 15:52:51 +0000

I can only hope that the people in the pink house down the block have their doors locked and drapes drawn.

By: Windows’ Life Without Walls Print Ads: Handsome! Unconvincing! | Technologizer

Fri, 19 Sep 2008 23:10:43 +0000

[...] the world are connected through Windows. That fact has also come up in the TV ads. (Jerry Seinfeld thoughtfully pointed it out to Bill Gates in the conclusion of the second spot.) I think one of the messages behind the campaign is that Windows is the opposite of the exclusive [...]

By: joe banana

joe banana — Thu, 18 Sep 2008 15:29:53 +0000

These ads don’t make sense. If you have to be “clever” to understand an ad, it loses it purpose big time, since most who live in this country cannot be called clever.

By: mikhailovitch

mikhailovitch — Sat, 13 Sep 2008 09:32:32 +0000

I actually think these ads are moderately clever, and may even be a bit successful. Get over the fact that they’re not trying directly to sell product. Microsoft has over 90 % of the market, people are going to buy product anyway, for a while. Microsoft’s problem, pointed out, though not caused by those Apple ads, is that its brand is terminally not cool any more. These new PC ads, quite cleverly and without rubbing your nose in it, are demonstrating that, being terminally not cool actually has an odd coolness of its own.
It’s not fighting the PC stereotype depicted in the Apple ads, it’s co-opting it and using it for its own ends.
I don’t think the ads are brilliant, but they’re quite smart. And their goals are definitely long term, re-positioning the brand, not just targeting next month’s sales.

By: realitybites

realitybites — Fri, 12 Sep 2008 17:35:37 +0000

I believe I can create the next Gates/Seinfeld advitorial the very next time I go to the men’s room for a morning sit-down.
What a load.

By: Trading Books

Trading Books — Fri, 12 Sep 2008 13:17:18 +0000

Bill Gates will benefit you just as much. You need to do a visit and act if it is good. Lastly, you’re going to need to get Bill Gates to help with the abbreviation ” PC.