It’s put Michael Bond’s Paddington Bear on its logo:

Why? Because October 13th is Paddington’s fiftieth birthday. Millions of people will see him when they Google on Monday–and as a Paddington fan for around 36 of his fifty years, I’m tickled by that fact…
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October 13th, 2008 at 2:00 am
A good Google Search to find an interesting fact is ‘top gear paddington’ – at least for those who know what Top Gear is.