First Take: MacBook

By  |  Tuesday, October 14, 2008 at 1:40 pm

Let me let you down softly before we even start: no, there is no $899 MacBook. A shame, because I think this is what Apple needs in order to really start chipping marketshare away from Microsoft. The biggest change here is the new manufacturing process.

There are some other noteable changes however. Apple has stepped up its game and made its entry-level notebook more attractive. Gone is the plastic enclosure – it now shares the same design as the MacBook Pro. It will also get a graphical boost with the NVidia GeForce 9400M, and LED-backlit display.

The glass trackpad from the MBP is also making it to the MacBook line, which is another nice touch.

I think this is super smart. The previous MacBooks when compared side by side with the Pro line looked (for lack of a better word) cheap. The new model is much more classier looking, and includes a better feature set than its predecessor.

Again, a Mini DisplayPort and larger hard drive capacity also round out the feature set here. Altogether a nice system for the price.

Oh, by the way, the old style MacBook would still be available as an entry-level model, and that would retail for $999, that would include a 2.1GHz Intel Core 2 Duo, 1GB RAM, 120GB HDD and 8x SuperDrive

Feature set and price listing below the fold.

$1299

  • 13.3″ widescreen LED-backlit display
  • 2.0GHz Intel Core 2 Duo
  • 2GB RAM, expandable to 4GB
  • 160GB HDD with Sudden Motion Sensor
  • 8x SuperDrive
  • 802.11b/g/n, Bluetooth 2.1+EDR, and Ethernet
  • iSight camera;
  • two USB 2.0 ports
  • one audio line in and one audio line out port

$1599

  • 13.3″ widescreen LED-backlit display
  • 2.4GHz Intel Core 2 Duo
  • 2GB RAM, expandable to 4GB
  • 250GB HDD with Sudden Motion Sensor
  • 8x SuperDrive
  • 802.11b/g/n, Bluetooth 2.1+EDR, and Ethernet
  • iSight camera;
  • two USB 2.0 ports
  • one audio line in and one audio line out port
 
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3 Comments For This Post

  1. Dru Says:

    You said:”… there is no $899 MacBook. A shame, because I think this is what Apple needs in order to really start chipping marketshare away from Microsoft.”

    Huh?!? Did I miss something here? Apple has doubled it’s marketshare over the past few years. They’ve exceeded market projections for 14 of the past 15 quarters. Apple commands 66% of the ‘over-$1000′ market. And Apple’s year-over-years sales and profits are over twice that of the industry (15% vs. 36%).

    Which would you rather have – large marketshare or large profits? For Apple and it’s sharholders, large profits are the way to go.

  2. KenC Says:

    Do you think school pricing will make the $999 MB, a $899 MB? Schoolkids are the target market for such a beast, don’t you think?

    And, the 13″ MB is really a bargain, compared to the 15″ MBP, seeing as it gets all the juicy goodness of LED-backlit screen, new fab, aluminum, etc. The only things missing are FW, Express34, and the separate graphics. If you had asked before the launch, what the pricing on a device like that would be, I’d have said $1500 to $1600.

  3. thehumanyawn Says:

    The $1599 MB has a backlit keyboard.

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