By Harry McCracken | Tuesday, October 21, 2008 at 7:04 pm
In introducing its new $2000 Aura cell phone today, Motorola repeated comparisons to luxury watches. So contrasting it to an iPhone or a BlackBerry or even the Prada phone may not do it justice. How about facing it off against one of the most famous mobile status symbols of them all, Rolex’s eternally popular Oyster Perpetual Submariner? I did just that for this T-Grid, and found that it’s a close contest–the two gadgets have much in common, but both sport some attractive features that the other doesn’t. Bottom line: If you’ve got a spare $8K, you might want them both!
The devices
|
Motorola Aura
|
Rolex Oyster Perpetual Submariner
|
---|---|---|
Price
|
$1999
|
$6000 (16610 model)
|
$10 counterfeit version sold by guys on New York streetcorners?
|
Not currently
|
|
Availability
|
December
|
Introduced in 1954
|
Swiss craftsmanship?
|
Yes
|
|
Manufacturing time
|
Front piece takes nearly two weeks to make
|
|
Favored by James Bond
|
I don’t think so, but I haven’t seen Quantum of Solace yet
|
|
Case material
|
Steel
|
Steel
|
Crystal material
|
Sapphire
|
Sapphire
|
Circular display?
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Yes, the industry’s first
|
Yes, but not the industry’s first
|
Display type
|
LCD
|
Analog
|
Display colors
|
16,000,000
|
Black, white, and green (16610 model)
|
Waterproof to 300 meters?
|
I kind of doubt it
|
Yes
|
Input
|
Phone keypad
|
Crown (call it a “click wheel” if you prefer”)
|
Powered by
|
Battery
|
Your wrist, thanks to ingenious self-winding movement
|
Rotates?
|
Yes, to open
|
Yes (bezel)
|
Tiny parts inside
|
200+
|
Hundreds
|
Jewels
|
Unspecified
|
31
|
Includes convenient wrist strap?
|
No
|
Yes
|
Bluetooth compatible?
|
Yes
|
Not as of yet
|
Web browser
|
Yes
|
No, but it would be kind of neat
|
Music player compatible with DRM-protected iTunes songs?
|
No
|
No
|
Camera
|
2 megapixel
|
None
|
Displays date?
|
Yes
|
Yes
|
Tells time?
|
Yes
|
Yes
|
Makes voice calls?
|
Yes
|
No (consider this model if feature needed)
|
Talk time
|
7.3 hours
|
N/A
|
Standby time
|
400 hours
|
Indefinite, as long as you wear it occasionally
|
Lofty marketing claim
|
“From the moment AURA owners hold their phones, they elevate their own experience in luxury and unmatched quality.”
|
“A Rolex isn’t a watch, it’s technology emboldened by the human spirit”
|
October 21st, 2008 at 7:31 pm
This made me laugh (yes I did read this far into the features table.
AURA –
Makes Voice Calls : No
Talk Time : 7.3 hours.
Huh?
October 21st, 2008 at 7:36 pm
Oops! Typo–thanks for spotting it.
October 22nd, 2008 at 4:53 am
Strictly awesome.
February 23rd, 2010 at 10:53 pm
Most blog
My watches are good.