11. Apple and Google
Frenemies since: 2006, when Google CEO Eric Schmidt joined Apple’s board of directors.
Acts of friendship: Schmidt’s continued presence on the Apple board; the existence of Google Maps and Gmail on the iPhone; Google’s status as default search engine in Safari; the fact that Macs are so popular at the Googleplex that conference room tables are equipped with MagSafe power adapters for MacBook-using meeting attendees.
Acts of enmity: The moment that Google announced its Android open-source mobile OS, it became Apple’s principal rival as a developer of next-generation operating systems for phones. And both companies make browsers for Windows, although Safari and Chrome ultimately compete more with Internet Explorer than each other.
Current state of the frenemyship: Actually, the two companies still seem to still along just fine for the most part, although Steve Jobs did earnestly tell the New York Times that he thinks Android “hurts [Google] more than it helps them.” And wondering how long Eric Schmidt’s role at Apple can (or should) last has become a popular parlor game.
(Photo of Steve Jobs and Eric Schmidt by AP)








December 11th, 2008 at 6:05 am
Great list, I enjoyed that, thanks. ;-)
December 11th, 2008 at 2:39 pm
Great job on this, Harry. Many of us have lived through the stuff you’ve written about here, but were we really paying attention? On some levels, yes, but we all tend to be revisionist historians to a certain degree. With this article you’ve put a stake in the ground. Would love to see you do a periodic update on the same 12 — maybe adding or deleting as new frenemies develop or others lose pertinence.
December 15th, 2008 at 12:06 pm
What about nVidia and AMD? It seems like that’s a big one.
December 17th, 2008 at 3:02 pm
Great article!
December 18th, 2008 at 1:52 pm
Frenemies—- are they not just competitors? OR two persons/entities that have a mutual love hate relationship that shift from one end of teh spectrum to another….
December 23rd, 2008 at 1:03 am
Wow. Microsoft has many enemies.
December 30th, 2008 at 3:23 pm
Not to be a grammar policeman, but it seems you spelled “enmity” wrong.
Oh, well. Pretty awesome article. That there are six pages containing Microsoft relationships says something….
May 4th, 2009 at 9:41 pm
Wow, I immensely enjoyed this list. Microsoft leads the ranks with enemies on almost both ends of the list.
I’m missing the iFruad producers vs Apple on the list though. :P
http://kixtrix.com
May 8th, 2009 at 8:11 pm
Microsoft and Nintendo! While it may not be cpu-based, nintendo helped microsoft get going with the xbox, which then completely left nintendo to branch out their own and is now nintendo’s biggest opponent (sorry sony). Not to mention how nintendo is so bitchy about making sure that nobody but themselves and add programs and games to their consoles, so there isn’t a nintendo game on the xbox and vise versa. And, Gates has famously said quote, “”There’s room for innovation (on the wii), but moving that controller around — it’s something that’s not mainstream for most games.” Who knows? Maybe Gates will give in to 114,000,000 dollars a year of motion-sensitivity and make a motion-sensitive Halo. YES.
June 15th, 2009 at 10:01 am
You forgot Google and Mozilla, google has always been a big but quiet supporter of firefox, and then they release Chrome…
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November 4th, 2009 at 10:40 am
Great article!I enjoyed that, thanks. ;-)