7. Google and Yahoo
Frenemies since: 2000, when Google, which was not yet a goldmine, signed a profitable deal to provide its search engine to Yahoo, at the time was more Web directory than engine.
Acts of friendship: The search deal continued until 2004, when Yahoo ended it to launch its own homegrown engine. And in 2008, Google rode to Yahoo’s rescue in the wake of Microsoft’s hostile takeover attempt by inking a major deal to sell ad space on Yahoo (it later backed out due to antitrust concerns).
Acts of enmity: Even while Google powered Yahoo search, Yahoo’s Overture subsidiary was suing Google for ripping off its ad-serving technology (the companies settled in 2004 in a truce that gave Yahoo an ownership stake in Google). Then there’s the little fact that Google’s massive success has left Yahoo struggling to figure out how to be a strong number two in search.
Current state of the frenemyship: It’s Google’s world–Yahoo just lives in it.
December 11th, 2008 at 6:05 am
Great list, I enjoyed that, thanks. ;-)
December 11th, 2008 at 2:39 pm
Great job on this, Harry. Many of us have lived through the stuff you’ve written about here, but were we really paying attention? On some levels, yes, but we all tend to be revisionist historians to a certain degree. With this article you’ve put a stake in the ground. Would love to see you do a periodic update on the same 12 — maybe adding or deleting as new frenemies develop or others lose pertinence.
December 15th, 2008 at 12:06 pm
What about nVidia and AMD? It seems like that’s a big one.
December 17th, 2008 at 3:02 pm
Great article!
December 18th, 2008 at 1:52 pm
Frenemies—- are they not just competitors? OR two persons/entities that have a mutual love hate relationship that shift from one end of teh spectrum to another….
December 23rd, 2008 at 1:03 am
Wow. Microsoft has many enemies.
December 30th, 2008 at 3:23 pm
Not to be a grammar policeman, but it seems you spelled “enmity” wrong.
Oh, well. Pretty awesome article. That there are six pages containing Microsoft relationships says something….
May 4th, 2009 at 9:41 pm
Wow, I immensely enjoyed this list. Microsoft leads the ranks with enemies on almost both ends of the list.
I’m missing the iFruad producers vs Apple on the list though. :P
http://kixtrix.com
May 8th, 2009 at 8:11 pm
Microsoft and Nintendo! While it may not be cpu-based, nintendo helped microsoft get going with the xbox, which then completely left nintendo to branch out their own and is now nintendo’s biggest opponent (sorry sony). Not to mention how nintendo is so bitchy about making sure that nobody but themselves and add programs and games to their consoles, so there isn’t a nintendo game on the xbox and vise versa. And, Gates has famously said quote, “”There’s room for innovation (on the wii), but moving that controller around — it’s something that’s not mainstream for most games.” Who knows? Maybe Gates will give in to 114,000,000 dollars a year of motion-sensitivity and make a motion-sensitive Halo. YES.
June 15th, 2009 at 10:01 am
You forgot Google and Mozilla, google has always been a big but quiet supporter of firefox, and then they release Chrome…
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November 4th, 2009 at 10:40 am
Great article!I enjoyed that, thanks. ;-)