12. iPhone ads gone wild.
On July 11th, Apple released the iPhone 3G and unleashed a barrage of new advertising, most of which was focused around the notion it was twice as fast as its predecessor and cost half as much. It wasn’t hard to poke holes in the speed part of the claim, and anyone who fulfilled his or her two-year AT&T data contract at the new, higher rate sure wasn’t paying half as much. In some countries, the company got in hot water with advertising authorities for its claims. And even in the U.S., it was forced to amend its ads with something you don’t often see in marketing from Cupertino: an asterisk.