12. iPhone ads gone wild.
On July 11th, Apple released the iPhone 3G and unleashed a barrage of new advertising, most of which was focused around the notion it was twice as fast as its predecessor and cost half as much. It wasn’t hard to poke holes in the speed part of the claim, and anyone who fulfilled his or her two-year AT&T data contract at the new, higher rate sure wasn’t paying half as much. In some countries, the company got in hot water with advertising authorities for its claims. And even in the U.S., it was forced to amend its ads with something you don’t often see in marketing from Cupertino: an asterisk.
December 19th, 2008 at 9:52 am
Good job, but I you seem to be applauding Apple too much (don’t worry, engadget does it too…but unlike with you people make fun of them!). I mean, Steve Jobs not doing the Mac Expo isn’t THAT huge of a story…Microsoft’s ad campaign and XP’s refusal to die (ironically both Microsoft stories) had more buzz than Jobs not doing the Expo.
Relyt
December 19th, 2008 at 3:00 pm
Nice work – although I almost agree with Relyt… a bit too much Appletalk for us old school Microsoft geeks who are too stuck in our way to move to Apple. I wonder what the stories of 2009 will be – my guess is that electronic medical records and personal health records will be up there!
February 7th, 2009 at 7:14 am
Nice work
February 7th, 2009 at 7:14 am
Relyt Says:
December 19th, 2008 at 9:52 am
Good job, but I you seem to be applauding Apple too much (don’t worry, engadget does it too…but unlike with you people make fun of them!). I mean, Steve Jobs not doing the Mac Expo isn’t THAT huge of a story…Microsoft’s ad campaign and XP’s refusal to die (ironically both Microsoft stories) had more buzz than Jobs not doing the Expo.
Relyt
February 10th, 2009 at 1:17 pm
i work in the cellphone industry so with my perspective, its pretty near impossible to overemphasize the impact the i-phone has had.