Comments on: Hey! Skittles! Get Off of My Cloud! http://technologizer.com/2009/03/02/hey-skittles-get-off-of-my-cloud/ Reviews, News, and Opinion About Personal Technology by Harry McCracken & Friends Mon, 15 Mar 2010 14:48:10 +0000 http://wordpress.com/ hourly 1 By: Real, Not Lame, Twitter Viral Marketing | Technologizer http://technologizer.com/2009/03/02/hey-skittles-get-off-of-my-cloud/comment-page-1/#comment-15767 Real, Not Lame, Twitter Viral Marketing | Technologizer Tue, 12 May 2009 23:09:05 +0000 http://technologizer.com/?p=8603#comment-15767 [...] the very least, Baum’s story was better than the hostile takeover by Skittles. ShareThis |  Read more about: marketing, Twitter, Viral  Subscribe to [...] [...] the very least, Baum’s story was better than the hostile takeover by Skittles. ShareThis |  Read more about: marketing, Twitter, Viral  Subscribe to [...]

]]> By: Brad Pearl http://technologizer.com/2009/03/02/hey-skittles-get-off-of-my-cloud/comment-page-1/#comment-10701 Brad Pearl Mon, 09 Mar 2009 18:55:57 +0000 http://technologizer.com/?p=8603#comment-10701 Right now their website goes to the wikipedia entry for skittles. Right now their website goes to the wikipedia entry for skittles.

]]> By: Harvest the Live Web: Nonprofits Can Learn from the Skittles/Twitter Experiment : roots.lab http://technologizer.com/2009/03/02/hey-skittles-get-off-of-my-cloud/comment-page-1/#comment-10424 Harvest the Live Web: Nonprofits Can Learn from the Skittles/Twitter Experiment : roots.lab Wed, 04 Mar 2009 05:18:40 +0000 http://technologizer.com/?p=8603#comment-10424 [...]  MarketingVox connects the dots to the Boston ad agency that first tried this sort of thing; Technologizer notes that the likely goal was to “co-opt Twitter,” much as BK’s recent [...] [...]  MarketingVox connects the dots to the Boston ad agency that first tried this sort of thing; Technologizer notes that the likely goal was to “co-opt Twitter,” much as BK’s recent [...]

]]> By: Liminal states » Gender differences in response to Skittlemania http://technologizer.com/2009/03/02/hey-skittles-get-off-of-my-cloud/comment-page-1/#comment-10417 Liminal states » Gender differences in response to Skittlemania Wed, 04 Mar 2009 02:07:29 +0000 http://technologizer.com/?p=8603#comment-10417 [...]   Noah characterizes it as “generally A Bad Idea” and “a gaffe”. Harry sees it as “social-media marketing nihilism.”  Riche thinks it’s “the [...] [...]   Noah characterizes it as “generally A Bad Idea” and “a gaffe”. Harry sees it as “social-media marketing nihilism.”  Riche thinks it’s “the [...]

]]> By: blog.twidox.com » Blog Archive » Skittles: the cause of all world evil or just clever marketing? http://technologizer.com/2009/03/02/hey-skittles-get-off-of-my-cloud/comment-page-1/#comment-10403 blog.twidox.com » Blog Archive » Skittles: the cause of all world evil or just clever marketing? Tue, 03 Mar 2009 17:57:41 +0000 http://technologizer.com/?p=8603#comment-10403 [...] Hey! Skittles! Get Off of My Cloud! (technologizer.com) [...] [...] Hey! Skittles! Get Off of My Cloud! (technologizer.com) [...]

]]> By: Dale Larson http://technologizer.com/2009/03/02/hey-skittles-get-off-of-my-cloud/comment-page-1/#comment-10360 Dale Larson Mon, 02 Mar 2009 23:50:05 +0000 http://technologizer.com/?p=8603#comment-10360 Harry: Certainly so far yours is the best post I've read on the subject (I whipped my <a href="http://dalelarson.com/2009/03/skittles-goes-all-in-on-twitter.html" rel="nofollow">Skittles Twitter</a> post off quickly last night). Thoughtful and hilarious links, and really smart thinking regarding Chuckles (I like 'em better than Skittles, too). Thanks! I would share your concern that brands will be able to keep hijacking social sites. Except that I don't think they can. This kind of thing only works once (or the first few times). After that, it becomes more common that brands include links or windows into social sites and searches so that folks can easily see what is being said elsewhere. No one will feel compelled to talk about it or game it. And brands will finally stop being so uptight about controlling the conversation. Making it more human for all of us. Harry:

Certainly so far yours is the best post I’ve read on the subject (I whipped my Skittles Twitter post off quickly last night).

Thoughtful and hilarious links, and really smart thinking regarding Chuckles (I like ‘em better than Skittles, too). Thanks!

I would share your concern that brands will be able to keep hijacking social sites. Except that I don’t think they can.

This kind of thing only works once (or the first few times). After that, it becomes more common that brands include links or windows into social sites and searches so that folks can easily see what is being said elsewhere.

No one will feel compelled to talk about it or game it.

And brands will finally stop being so uptight about controlling the conversation. Making it more human for all of us.

]]> By: Skittles turns website inside out | Squio.blog http://technologizer.com/2009/03/02/hey-skittles-get-off-of-my-cloud/comment-page-1/#comment-10354 Skittles turns website inside out | Squio.blog Mon, 02 Mar 2009 20:34:15 +0000 http://technologizer.com/?p=8603#comment-10354 [...] Hey! Skittles! Get Off of My Cloud! (technologizer.com) [...] [...] Hey! Skittles! Get Off of My Cloud! (technologizer.com) [...]

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