Even Microsoft’s most impassioned critics will concede that it makes a darn good mouse, and with the rising popularity of netbooks, its hardware group is capitalizing on the opportunity to sell even more accessories. The company announced today that it will be introducing a notebook cooling base in July, and delivering more colors for its Arc Mouse later this month.
Microsoft has been a major PC accessory manufacturer for 25+ years, thanks to the Microsoft Mouse, and its move into the notebook accessory category is a logical extension of its hardware business.
Earlier this month, a Gartner Research report projected that notebook PC shipments would increase approximately 9 percent in 2009 from 2008 despite the worldwide economic downturn’s overall negative effect on global PC shipments.
While its hardware business is benefiting, the netbook trend has hurt Windows client licensing revenue. Microsoft’s diversification is filling its coffers, but it will have to sell a lot of Arc Mouses (Mice?) to make up the difference.
By David Worthington | Tuesday, March 10, 2009 at 6:46 pm