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More Live Search Name Drama!

By Harry McCracken  |  Posted at 1:49 pm on Friday, April 3, 2009

See all: News

ZDnet’s Mary-Jo Foley is speculating that the new name for Microsoft’s Live Search might not be Kumo after all. Maybe it’ll be…Bing!

Bing

Of course, as Mary-Jo reminds us, rumor had it in the past that Microsoft was also considering a third new moniker, Hook. That could work, too…

Captain Hook


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1 Comments For This Post

  1. IcyFog Says:
    April 3rd, 2009 at 4:10 pm

    It’s still Microsoft. I still won’t use it.

2 Trackbacks For This Post

  1. Microsoft’s Search Engine Way Behind Google? Must be the Name! | Technologizer Says:
    April 8th, 2009 at 9:42 am

    [...] of money promoting its search engine in the future, but has no revelations about a name switch to Kumo or Bing or anything [...]

  2. New Microsoft Search Next Week? | Technologizer Says:
    May 20th, 2009 at 6:52 am

    [...] mostly involved speculation as to whether it’s going to be called Kumo, Bing or Hook, or something else. In a new post, search guru Danny Sullivan seems to lean towards thinking [...]

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