Comments on: Polaroid: A Great Name Taken in Vain

By: pond

pond — Mon, 20 Apr 2009 12:15:28 +0000

Polaroid brand sausages.

Polaroid brand jeans.

Polaroid brand lingerie.

Right.

By: Paul Judd

Paul Judd — Mon, 20 Apr 2009 02:49:59 +0000

I work right next door to Petters Worldwide (I work for the company that owns their property). After the raid, which I saw first hand, I knew that not only Petters was gone, the Polaroid name was just going to be a brand name and thats it. It became clear the moment that I saw their name on cheap TV’s. That was just the beginning of the company existing purely as a brand name. Not worth much these days especially when the company that acquired them basically admitted that they will use it for everything its worth.

By: Louise

Louise — Sat, 18 Apr 2009 18:34:10 +0000

Thanks for this.

I was working in a camera store in the early 70’s, and Polaroid was always an innovative company. Perhaps the best example is the SX-70, which was an amazing camera for its time. It had auto exposure, auto focus, was a single lens reflex camera, and folded down into a small, protected package.

The whole Polaroid mystique is such that there’s a group trying to bring the film back:
http://www.theimpossibleproject.com/

By: iheartfilm

iheartfilm — Fri, 17 Apr 2009 23:05:58 +0000

And Polaroid’s gonna be around for years.