The evidence keeps coming that Apple is getting serious about gaming. In just the past week, the company has hired a senior Xbox executive from Microsoft, and earlier this week, a graphics expert from ATI. Apple’s headhunting follows its investment in a graphics chip maker in December.
Today, Gizmodo reported that Apple now employs Richard Teversham, the former senior European director of business, insights and strategy for the Xbox. Bob Drebin, CTO of AMD’s graphics group, and creator of Nintendo GameCube’s graphic chip, joined Apple earlier this week.
In December, Apple took a 3.6% ownership stake in UK-based chip maker Imagination, and licensed its PowerVR graphics technology. PowerVR provides advanced graphics capabilities including OpenGL ES 2.0 support, and shader-based 3D graphics.
iPhone games are becoming more clever, and the platform’s library of titles is increasing day by day. While most next generation iPhone rumors are vague, Apple’s gaming-related investments are transparent. It’ll be fascinating to see what the results are.