Comments on: Assuming There’s a New York Times in 2040, I Hope It’s Not This One

By: Website Redesign New York

Website Redesign New York — Fri, 03 Jul 2009 09:52:02 +0000

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By: Future Has a Loading Screen | technology software gadget mobile blackberry

Future Has a Loading Screen | technology software gadget mobile blackberry — Fri, 03 Jul 2009 06:47:09 +0000

[...] is similarly out of character (more about the campaign).Technologizer notices a similar problem where the campaign paints the future of the [...]

By: Top Posts « WordPress.com

Top Posts « WordPress.com — Wed, 13 May 2009 00:10:17 +0000

[...] Assuming There’s a New York Times in 2040, I Hope It’s Not This One I just went to NYTimes.com, as I do multiple times a day. A split-second after I arrived at the homepage, it was [...] [...]

By: Advertising - ANIMAL

Advertising - ANIMAL — Tue, 12 May 2009 19:43:52 +0000

[...] recognizable in the year 2040, but there will be a woman president who gets advice from dolphins. |Technologizer via AAA| by Bucky Turco on May 12, 2009 at 3:43 [...]

By: Steve

Steve — Tue, 12 May 2009 18:11:47 +0000

Wow, have a sense of humor why don’t you. You seem like you’re really missing the bigger message of the Sponsors of Tomorrow campaign and the underlying tone-in-cheek nature of the advertising. I think this campaign does a fantastic job of changing the conversation with Intel. For years, Intel was seen as a sleepy giant that rested on its successful, commodity products. Now, it provides an emotional connection to consumers, showing them the quirky, human, and ultra-intelligent side of Intel. If you know anything about the company, you know that this “Sponsors of Tomorrow” tagline is really something they live and breathe. It’s time that the geniuses under the surface got some credit. I also like the fact that during this tough economic climate, Intel is providing an optimistic voice the looks towards a brighter future.

By: Harry McCracken

Harry McCracken — Tue, 12 May 2009 09:18:22 +0000

@rizzn,

Hey, I know that the Times is far from perfect, and I don’t mean to make the Intel ad sound scandalous (I was more embarrassed than offended). And I know that a media company that can’t provide a worthwhile value proposition to advertisers doesn’t have a business. (It’s not just ones that give away content for free, either–few magazines could survive on reader revenue alone.)

But I believe with all my heart that media companies must satisfy marketers by finding a group of like-minded community members, and gaining their trust. That’s how you make them receptive to advertising messages. There isn’t a single great media brand that succeeded by doing an end run and thinking of advertisers before readers.

Or to put it another way: No trust, no readers, no advertisers.

–Harry

By: Times Reader 2.0. Beautiful, and Beautifully Done. But is It a Dead End? | Technologizer

Tue, 12 May 2009 07:21:52 +0000

[...] all: Reviews Having begun my day by sniping at the New York Times, I wanted to end it by complimenting it: The company released version 2.0 of its Times Reader [...]

By: links for 2009-05-11 « Mandarine

links for 2009-05-11 « Mandarine — Tue, 12 May 2009 04:08:56 +0000

[...] Assuming There’s a New York Times in 2040, I Hope It’s Not This One | Technologizer (tags: future newspapers) [...]

By: Tom Krepcio

Tom Krepcio — Tue, 12 May 2009 03:07:32 +0000

I consider this to be much, MUCH worse than the ad which write about, and on the same night you call out that ‘other’ Intel ad.

Actual PRODUCT PLACEMENT in a piece of journalism in the New York Times.

Unbelievable.

http://bit.ly/NYT_INTELpp

By: Publicidad: New York Times en el 2040 | Sicrono

Publicidad: New York Times en el 2040 | Sicrono — Mon, 11 May 2009 23:07:57 +0000

[...] de ese mismo medio dentro de 31 años. ¿Habrá NYT en el 2040? ¿Usaremos navegador? | Vía: un periodista disconforme. Esta entrada fue publicada el 11 de Mayo de 2009, fue archivada en Publicidad y ha recibido 0 [...]