Terms & Conditions of Google’s contract says in Paragraph 2.3 says ” You may not use the Services and may not accept the Terms if (a) you are not of legal age to form a binding contract with Google.

I can only guess the number but my sense is that 500 million users of Google are under legal contract age – many schools and many, many homes in the world likely default to Google’s search. That means Google is illegally serving up its services. That means its advertising rates are inflated due to metrics arrived at illegally. Therefore rates are fraudulent. It also means that if Google turns a blind eye to the terms and conditions in its “contract”, it may not be able to enforce the other T’s & C’s regardless of their severability clause. Therefore, the US Department of Justice needs to step in and restrict Google’s indiscriminate proliferation of its content. Google must find ways to deliver its services only to those who can use it. If it is not legally allowed (by virtue of its own terms and conditions) to deliver search to all, and has done so without regard to its own agreement, others will have opportunity to create niche markets for those Google CANNOT service.

This is the secondary level “Google Killer” I envision. I have a more potent one that is currently proprietary and in development. Each “killer” listed so far has taken Google to task on the concept of search. Wrong approach: completely.

Ltr.

My conclusion was: no, not really, but I thought it might have AdSense-level success for Facebook, on Facebook (i.e., it could become a cash cow). Clearly so far nothing has borne that prediction out. ;)

Though, I do think that properly targeted ads on Facebook (i.e., relevantly targeting people who have expressed via the content they create on the site and their profile info interest in specific niches) could be a pretty successful form of advertising if implemented right, and even better if Facebook ever let those ads out onto Connect-powered sites.