Comments on: About Those Totally Unscripted Microsoft Commercials…

By: brian

brian — Mon, 03 Aug 2009 16:30:26 +0000

Here’s the problem I have with the Laptop Hunters ads: If MS (or whoever) is giving them the money, then why do these unscripted people have a “budget?” Do they reject anyone who says $3,500, and I’m looking for a MAC?

If these people are “real” and not actors, they must have to go through a lot of red-tape before they go shopping. Like signing things that say, I’ll look at the Macs first, but I promise I’ll bash them in some way for being over-priced.

By: Will Windows 7 Win Back Defectors to the Mac? Probably Not. And That’s OK. | Technologizer

Fri, 31 Jul 2009 07:36:03 +0000

[...] the recent news of Apple’s utter domination of the high-end retail PC market, and the cartwheels Microsoft COO Kevin Turner supposedly turned in the hallways over Apple’s response to Microsoft’s “Laptop Hunters” commercials. He [...]

By: Helene Smith

Helene Smith — Wed, 29 Jul 2009 01:22:45 +0000

You get what you pay for. Apple makes amazing, reliable, machines that withstand tremendous trials of both an operational and physical nature. I can open seven or eight apps and leave 35 windows open EVERY day, put the Mac to sleep and then do it again the next day, opening and closing numerous apps and windows, and forget to reboot for weeks! This is on a standard, no bells and whistles, MacBook!! And I LOVE Apple Care (is that still what they call it? I barely use it!) — they are easy to deal with, helpful even if something isn’t in their “jurisdiction”, etc. It all comes together in what feels like an intimate relationship with a company and my precious machine.

By: Microsoft Corrects Laptop Hunters Ads. Sort of. | Technologizer

Microsoft Corrects Laptop Hunters Ads. Sort of. | Technologizer — Fri, 24 Jul 2009 15:03:31 +0000

[...] all: News Last week, Microsoft COO Kevin Turner said he was turning cartwheels in the hall over Apple’s apparent request that Microsoft stop running “Laptop Hunters” ads [...]

By: About Those Totally Unscripted Microsoft Commercials… | Technologizer - KuASha Organization

Sat, 18 Jul 2009 18:56:59 +0000

[...] Read it up! [...]

By: DTNick

DTNick — Fri, 17 Jul 2009 19:17:47 +0000

@JDoors: Petty or not, Apple was well within their rights to ask MS to pull them because of that, if this is indeed what the phone call was about. It doesn’t mean the concept behind the campaign is invalid, of course.

By: JDoors

JDoors — Fri, 17 Jul 2009 16:19:24 +0000

@Harry: “Microsoft keeps saying that the ads are unscripted. I believe it. But they weren’t unedited, of course.”

That’s a valid point.

The pricing thingy ain’t. It’s petty. But Microsoft would be wise to create newer ads nonetheless. They work (on many levels) and are kinda fun to watch.

By: Harry McCracken

Harry McCracken — Fri, 17 Jul 2009 01:16:41 +0000

I should probably mention this every time I squawk about Microsoft advertising, but there are multiple things I don’t like about Apple’s “Get a Mac” ads, too, especially the oddly retro notion that PCs are mostly about spreadsheets. But the thing about the pricing in the Windows ads strikes me as a special case, since the ads are simply quoting out-of-date information.

Incidentally, I have a piece coming up in Macworld in which I basically say that both campaigns are silly and, on some level, insulting to the companies’ own customers. (Microsoft likes to sell copies of Office to those effete Mac snobs; the majority of iPods and iPhones are sold to those Windows-using nebbishes.)

–Harry

By: Tech

Tech — Fri, 17 Jul 2009 00:37:15 +0000

Those ads are great. Apple did the same thing to them and now they’re whinging about it.

By: william

william — Thu, 16 Jul 2009 23:50:42 +0000

I would say that the reason the guy is doing cartwheels is that this is the first time in forever that MS has an ad that has created enough buzz for Apple to even notice!

The word “unscripted” is virtually meaningless in this context. Reality TV shows are “unscripted” too. It’s all about the clever editing.