Comments on: Nine Reasons RadioShack Shouldn’t Change Its Name

By: Ron

Ron — Sun, 21 Feb 2010 14:37:02 +0000

Did you go to Boston University?

By: Ron

Ron — Sun, 21 Feb 2010 14:36:03 +0000

hey, I went to Boston University from 1965-1971. So, I knew where that store was!!!

By: Working For The Man SUCKS » Blog Archive » When Brand Evangelists Attack

Sun, 08 Nov 2009 19:12:25 +0000

[...] Hence, my trotting out this stale bit from August, that still seems relevant today, as I see the huge spend in media buy kick in for RadioShack (hey! Holidaze Season is upon us). Read it- seriously. Nine Reasons RadioShack Shouldn’t Change its Name [...]

By: marc

marc — Tue, 27 Oct 2009 14:47:17 +0000

reason # 10

“the shack” is already the name of a store in Lompoc, CA

By: meh

meh — Tue, 08 Sep 2009 02:55:40 +0000

glad someone else agrees. i kinda think the shack is a desperate attempt to reach out to (the super lame) hipster scene kind of people and draw in a new generation of customers.

By: The Looking Glass Laboratory - Curing the symptom, not the disease – a look at “The Shack”

Wed, 26 Aug 2009 04:12:06 +0000

[...] more by changing their name? That doesn't say "new and cool", it says "wishy-washy". (There are other reasons , too) Remember Circuit City? While their website says "We're open" the 155 stores that they [...]

By: xrilander

xrilander — Sun, 23 Aug 2009 14:02:52 +0000

BK, FEDEX, you get the picture. Everything has to be shortened. Seems people today are to dumb or lazy to spell out anything in it`s entirety. As for Radio Shack, I used to frequently shop there back in the 70`s and 80`s. Former member of the battery of the month club!
I also purchased a few Realistic combo amplifier/equilizers for my cars. Remember the fm converter you hooked up to your cars am radio? Had one of those too. Little diodes and LED`s, electronic kits, CB radios, and my last purchase from them, an indiglo caller id box a few years ago. Ah, but their time has passed. They have been dying a slow and painful death for years, and calling themselves “the shack” will only accelerate the process. R.I.P. Radio Shack.

By: PRWeek: Brand nicknames require careful planning (August 13, 2009)

PRWeek: Brand nicknames require careful planning (August 13, 2009) — Fri, 14 Aug 2009 02:34:45 +0000

[...] and rebranding campaign, the response from the industry and the public was mixed. Some in the blogosphere went so far as to say a name change will never work, while others suggest there are clear steps [...]

By: QuantumIguana

QuantumIguana — Thu, 13 Aug 2009 17:40:51 +0000

Such renamings or rebrandings are a sign that a company isn’t quite sure what do with itself. Radio Shack’s name is an asset, everyone knows about it, and nearly everyone lives near one. Trying to be “hip” won’t work. Radio Shack’s biggest strength is that is for most people their neighborhood electronics store. I’ll often stop in at Radio Shack if I don’t feel like taking half an hour to get to a Best Buy.

It’s also a good store a a do it yourselfer, although this has been downplayed over the years. I could do with less being constantly asked if I need help.

By: wil m

wil m — Sun, 09 Aug 2009 23:55:13 +0000

The name change makes it official, Radio Shack has jumped the shark.