Comments on: Nine Reasons RadioShack Shouldn’t Change Its Name

By: Brandon

Brandon — Mon, 26 Sep 2011 10:41:32 +0000

how about ElectroShack?

By: getting rich

getting rich — Thu, 26 May 2011 00:11:36 +0000

I like your comments and sites. Great info and best wishes to all of you!

By: Ron

Ron — Sun, 21 Feb 2010 14:37:02 +0000

Did you go to Boston University?

By: Ron

Ron — Sun, 21 Feb 2010 14:36:03 +0000

hey, I went to Boston University from 1965-1971. So, I knew where that store was!!!

By: Working For The Man SUCKS » Blog Archive » When Brand Evangelists Attack

Sun, 08 Nov 2009 19:12:25 +0000

[...] Hence, my trotting out this stale bit from August, that still seems relevant today, as I see the huge spend in media buy kick in for RadioShack (hey! Holidaze Season is upon us). Read it- seriously. Nine Reasons RadioShack Shouldn’t Change its Name [...]

By: marc

marc — Tue, 27 Oct 2009 14:47:17 +0000

reason # 10

“the shack” is already the name of a store in Lompoc, CA

By: meh

meh — Tue, 08 Sep 2009 02:55:40 +0000

glad someone else agrees. i kinda think the shack is a desperate attempt to reach out to (the super lame) hipster scene kind of people and draw in a new generation of customers.

By: The Looking Glass Laboratory - Curing the symptom, not the disease – a look at “The Shack”

Wed, 26 Aug 2009 04:12:06 +0000

[...] more by changing their name? That doesn't say "new and cool", it says "wishy-washy". (There are other reasons , too) Remember Circuit City? While their website says "We're open" the 155 stores that they [...]

By: xrilander

xrilander — Sun, 23 Aug 2009 14:02:52 +0000

BK, FEDEX, you get the picture. Everything has to be shortened. Seems people today are to dumb or lazy to spell out anything in it`s entirety. As for Radio Shack, I used to frequently shop there back in the 70`s and 80`s. Former member of the battery of the month club!
I also purchased a few Realistic combo amplifier/equilizers for my cars. Remember the fm converter you hooked up to your cars am radio? Had one of those too. Little diodes and LED`s, electronic kits, CB radios, and my last purchase from them, an indiglo caller id box a few years ago. Ah, but their time has passed. They have been dying a slow and painful death for years, and calling themselves “the shack” will only accelerate the process. R.I.P. Radio Shack.

By: PRWeek: Brand nicknames require careful planning (August 13, 2009)

PRWeek: Brand nicknames require careful planning (August 13, 2009) — Fri, 14 Aug 2009 02:34:45 +0000

[...] and rebranding campaign, the response from the industry and the public was mixed. Some in the blogosphere went so far as to say a name change will never work, while others suggest there are clear steps [...]