Comments on: Microsoft’s Move to Axe Much of Zune Line Risky

By: Simon

Simon — Thu, 03 Sep 2009 20:21:38 +0000

The Zune is a failure and Microsoft are basically axing it and starting again. The story is as much that they are sticking with the brand as dropping a complete range of models.

By: Tim F.

Tim F. — Wed, 02 Sep 2009 23:38:58 +0000

Ed, I don’t think you’re missing anything… Microsoft is.

By: Ed Oswald

Ed Oswald — Wed, 02 Sep 2009 19:28:14 +0000

Good point Tim. I just think starting your “new” line at $219 is eliminating far too much of your potential consumer base before you even start. There has been no indication that we’ll be seeing smaller capacity/cheaper Zunes yet — I’m going to ping my own sources and see if there’s something we’ve all been missing here.

By: Tim F.

Tim F. — Wed, 02 Sep 2009 18:14:42 +0000

I wouldn’t necessarily read this as confidence in the Zune HD. Remember they recently gutted not only the Entertainmnet division but the Zune group as well. It just might be a matter of practicality to admit the skeleton crew they have can handle one device and they are resetting for another potential build-up IF it proves successful. That’s a bit different than confidence.

By: tom b

tom b — Wed, 02 Sep 2009 17:39:13 +0000

“According to PCWorld, Microsoft has confirmed this story. ”

Kind of ironic, because MSFT built its whole empire (Windows) on picking up customers more interested in saving $50 on their computers than in having a tolerable computing experience. Here, they’ve tried to shoot for the higher end. This won’t end well for them.

By: NanoGeek

NanoGeek — Wed, 02 Sep 2009 17:21:21 +0000

According to PCWorld, Microsoft has confirmed this story.

By: tom b

tom b — Wed, 02 Sep 2009 17:14:30 +0000

“Could you provide a little more detail to support your statement that Mr. Thurott does not have a great track record in predicting what Microsoft is going to do?”

I’m not sure Mr. Thurott can tell his left foot from his right foot. The man’s an idiot. Have you ever read his articles?

By: Daniel

Daniel — Wed, 02 Sep 2009 16:35:18 +0000

Not “where it’s going”, as has been the case with MS for a long while, “were it’s at now”. MS core philosophy has never been one to aim “where the puck is going to be” but rather “where the puck is at”, and because of this they will always be behind.

By: Shawn Roberts

Shawn Roberts — Wed, 02 Sep 2009 15:02:25 +0000

Could you provide a little more detail to support your statement that Mr. Thurott does not have a great trackrecord in predicting what Microsoft is going to do?

Thanks