IDG is reporting that sales of PC desktops and laptops are rising ahead of Windows 7’s October 22 launch date. The strong demand is unexpected, analysts said.

PC sales in July and August caught Manish Nigam, director of technology research in Asia for Credit Suisse, off guard, IDG is reporting. Credit Suisse had held the expectation that consumers would hold off purchasing new equipment until after Windows 7 ships.

Microsoft’s pre-sale marketing campaign, where it offered customers discounted upgrades for a limited time, appears to have been successful. But I question whether enthusiasm for Windows 7 PCs will be sustained after its launch, or if those early adopters were just being extremely cost-conscious.

In March, Gartner predicted a significant drop in PC sales for the year, noted the rise in popularity of low-cost netbooks, and said that PC users were extending the lifetimes of their equipment. Windows 7 will be a sales boon for Microsoft, but it might lack the potency of previous Windows releases.

 
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