After testing out its latest online offering with about 5,000 customers earlier this summer, Comcast is set to launch On Demand Online with all customers by the end of the year, the company is saying. As we reported earlier, the feature would work much like Hulu does although it would be available only to Comcast subscribers.

According to the Philadelphia Inquirer, Comcast has struck deals with about two dozen cable and movie channels to provide content. There is some bad news here though. You won’t gain access to the entire lineup of online content — only what is included in your package.

Either way, the move signals an effort by the entertainment industry to get a leg up on illicit distribution of programming. By offering the programming itself, and on-demand, the urge to run for BitTorrent and the like may be lessened for some.

Take the music industry for example. It decided to resist the digital movement, and ended up getting burnt badly. Only now is the industry beginning to gain some foothold in the digital world.

 
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