Marvell Shows a New Android Tablet Design

By Harry McCracken | Tuesday, March 16, 2010 at 8:02 am

I’m spending the day at the Future of Publishing Summit in New York City, a conference on the digital transformation of books, magazines, and newspapers. The room is packed with execs from the New York publishing industry, plus a few Silicon Valley types. Among the latter are the folks from chipmaker Marvell, who are showing off some prototype devices based on the company’s low-cost, power-efficient Armada processors.

The newest of these is a reference design for a 10.1″ Android-based color tablet that Marvell just finished putting together. Here it is:

As a reference design, this (rather chunky) tablet is mostly about technological guts rather than industrial design: I’d expect the companies who build devices based on it to make them sleeker and sexier.

Marvell says that it expects tablets based on this design to go on sale by the end of this year. It’s not talking about pricetags yet, but with the iPad starting at $499, it doesn’t take a genius to figure out that the starting price for tablets from other companies will be substantially lower. Manufacturers should certainly be able to sell an Armada-based tablet running the free Android OS for less than a “Slate PC” running full-blown Windows 7.

Marvell’s version runs Android in a form that looks pretty much like the Android on phones such as the Nexus One and Droid, only on a bigger, higher-resolution display. Assuming that tablets are here to stay, I hope that Google–or someone–builds an Android interface that was designed with big touchscreens in mind. Despite the theory that the iPad is merely a big iPhone, the most interesting thing about it is that Apple went to the trouble of designing a new interface tailored to its needs. I don’t think tablets running a stock copy of Windows 7 or Android are going to be anywhere near as interesting as ones that rethink the experience for a new class of gizmo.

84 Comments

Read more: Google Android, Marvell, Tablets

28 Comments For This Post

iPad Prices UK Says:
March 17th, 2010 at 4:24 pm

This market is going to heat up very quickly. Year of the tablet.

iPad Case Reviews Says:
October 3rd, 2010 at 9:32 am

It is going to heat up quickly, but I seriously doubt with tablets like the one above if there is going to be any real competition to the design/marketing powerhouse that Apple has put together…

Either way, it's awesome to see some new blood and more competition out there, and it can only make for a better product in the long run!

jenny buy gold Says:
December 12th, 2011 at 4:39 am

yeah im having a hard time deciding between the ipad and the android, decisions decisions! 🙂

one Says:
March 22nd, 2010 at 8:57 am

happy to see that Marvell has the funds to develop a new OLPC and I hope to do the same thing with :MY:Low:Cost:PC: design: http://www.olpcdesign.com/

ipad prices Says:
April 28th, 2010 at 4:07 am

I can’t wait to see this compared to ipad prices, will it be cheaper ?

Android Downloads Says:
August 25th, 2010 at 8:14 am

Those Android tablets are going to be very hyping during the end of 2010 – beginning 2011. The sad thing about Android tablets is that OHA/Google are not really supporting them. Google for instance doesn't allow manufacturers of tablets to use their proprietary apps like "Google Mail", "Google Voice" and "Android Market".

iPad Case Reviews Says:
October 3rd, 2010 at 9:30 am

I agree with you, the beauty of the iPad's iOS, surprisingly enough, is that it's not just OSX running on a touch screen. Though supposedly we'll be seeing that soon enough on the iMacs if the rumors are to be believed. The operating system of the iPad is designed totally around the experience of gestures.

This Marvell tablet with it's windows 7 operating system and it's under designed exterior really lacks any of the appeal that Apple puts into their products. It may be faster and more powerful and more versatile… but most consumers buy these kinds of products to identify not for the power.

Apple's products are more than just products, owning one makes people feel like they are part of a community, part of the "cool crowd." Everybody wants to identify with the cool crowd. If companies like Marvell want to succeed they are going to need to find some way to build a real community around their devices.

ipadkeyboard Says:
January 4th, 2011 at 3:08 am

this market will exdplode soon enough.

iphone5buy Says:
March 9th, 2011 at 11:23 pm

I'm still not convinced about how usefull such a leisure time tablet actually is…

Dan Says:
March 26th, 2011 at 11:01 am

Yup, I'm not sure if the tablet is good enough

iPad 2 Review Says:
March 26th, 2011 at 11:03 am

Wow…now I'm really excited about the new iPad 2, I'm going to get it really soon.

ipad case Says:
April 23rd, 2011 at 5:36 am

marvel ? i thought it wasnot good like ipad

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May 4th, 2011 at 11:43 pm

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business training Says:
June 7th, 2011 at 2:53 am

Actually, I like the design of this android based called Marvell. It looks like very comfortable to carry this kind of stuff.

Daniel Lum Says:
July 28th, 2011 at 12:07 am

I think the design and build of a tablet is important to attract consumers to buy, especially up against rivals like the Apple iPad. It is with great excitement that I await the tablets that companies come up with and hopefully there will be one that rivals the iPad.

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BuyGold Says:
August 16th, 2011 at 3:03 pm

sweet article on the android, really well written too.
Cheerio!

Nick Says:
August 20th, 2011 at 6:39 pm

There are many things should be taken into consideration, but you’ve made a good point here. Thanks a lot for that. I will follow your way soon.

oil expellers Says:
September 2nd, 2011 at 8:23 pm

Everybody today seems to go to extremes to either drive home their views or suggest that anyone else in the world is wrong. Thank you for your accurate and relevant insights.

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iPad Prices UK Says:
March 17th, 2010 at 4:24 pm
This market is going to heat up very quickly. Year of the tablet.
iPad Case Reviews Says:
October 3rd, 2010 at 9:32 am
It is going to heat up quickly, but I seriously doubt with tablets like the one above if there is going to be any real competition to the design/marketing powerhouse that Apple has put together…

Either way, it's awesome to see some new blood and more competition out there, and it can only make for a better product in the long run!
jenny buy gold Says:
December 12th, 2011 at 4:39 am
yeah im having a hard time deciding between the ipad and the android, decisions decisions! 🙂
one Says:
March 22nd, 2010 at 8:57 am
happy to see that Marvell has the funds to develop a new OLPC and I hope to do the same thing with :MY:Low:Cost:PC: design: http://www.olpcdesign.com/
ipad prices Says:
April 28th, 2010 at 4:07 am
I can’t wait to see this compared to ipad prices, will it be cheaper ?
Android Downloads Says:
August 25th, 2010 at 8:14 am
Those Android tablets are going to be very hyping during the end of 2010 – beginning 2011. The sad thing about Android tablets is that OHA/Google are not really supporting them. Google for instance doesn't allow manufacturers of tablets to use their proprietary apps like "Google Mail", "Google Voice" and "Android Market".
iPad Case Reviews Says:
October 3rd, 2010 at 9:30 am
I agree with you, the beauty of the iPad's iOS, surprisingly enough, is that it's not just OSX running on a touch screen. Though supposedly we'll be seeing that soon enough on the iMacs if the rumors are to be believed. The operating system of the iPad is designed totally around the experience of gestures.

This Marvell tablet with it's windows 7 operating system and it's under designed exterior really lacks any of the appeal that Apple puts into their products. It may be faster and more powerful and more versatile… but most consumers buy these kinds of products to identify not for the power.

Apple's products are more than just products, owning one makes people feel like they are part of a community, part of the "cool crowd." Everybody wants to identify with the cool crowd. If companies like Marvell want to succeed they are going to need to find some way to build a real community around their devices.
ipadkeyboard Says:
January 4th, 2011 at 3:08 am
this market will exdplode soon enough.
iphone5buy Says:
March 9th, 2011 at 11:23 pm
I'm still not convinced about how usefull such a leisure time tablet actually is…
Dan Says:
March 26th, 2011 at 11:01 am
Yup, I'm not sure if the tablet is good enough
iPad 2 Review Says:
March 26th, 2011 at 11:03 am
Wow…now I'm really excited about the new iPad 2, I'm going to get it really soon.
ipad case Says:
April 23rd, 2011 at 5:36 am
marvel ? i thought it wasnot good like ipad
hxtrade98 Says:
May 4th, 2011 at 11:43 pm
Our web shop has been a worldwide business leader in iPad cases since 2006. We offered best ipad cases in high quality all the time.
our vision were to empower people worldwide in buying and selling iPad2 cases Welcome and Enjoy!
best android apps Says:
May 12th, 2011 at 9:28 am
nice to see this
georgetown baseball Says:
June 3rd, 2011 at 4:06 pm
I want one of the pads,I guess I have to wait for the prices to come down georgetown youth baseball
business training Says:
June 7th, 2011 at 2:53 am
Actually, I like the design of this android based called Marvell. It looks like very comfortable to carry this kind of stuff.
Daniel Lum Says:
July 28th, 2011 at 12:07 am
I think the design and build of a tablet is important to attract consumers to buy, especially up against rivals like the Apple iPad. It is with great excitement that I await the tablets that companies come up with and hopefully there will be one that rivals the iPad.
iphone 5 cases Says:
July 28th, 2011 at 7:33 pm
iPhone 5 cases
best ebooks Says:
August 14th, 2011 at 10:37 am
Well that’s amazing article ! I really enjoy to read articles that have good information and ideas to share to each reader. I hope to read more from you guys and continue that good work that is really inspiring to us. Keep up the good job. thanks for the sharing. ebooks with resale rights
BuyGold Says:
August 16th, 2011 at 3:03 pm
sweet article on the android, really well written too.
Cheerio!
Nick Says:
August 20th, 2011 at 6:39 pm
There are many things should be taken into consideration, but you’ve made a good point here. Thanks a lot for that. I will follow your way soon.
oil expellers Says:
September 2nd, 2011 at 8:23 pm
Everybody today seems to go to extremes to either drive home their views or suggest that anyone else in the world is wrong. Thank you for your accurate and relevant insights.
skt Says:
September 14th, 2011 at 9:54 pm
http://www.myweycase.com/products_info/the-hotest…
cheap website design Says:
September 21st, 2011 at 11:12 pm
this is really amazing blog full of useful information
sara Says:
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buy ritalin online Says:
January 9th, 2012 at 2:06 pm
Thanks for your marvelous posting! I actually enjoyed reading it, you will be a great author.I will ensure that I bookmark your blog and will come back in the foreseeable future. I want to encourage that you continue your great job, have a nice weekend!think you’ve made some truly interesting points
doctors Says:
January 10th, 2012 at 10:33 pm
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find doctors list Says:
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56 Trackbacks For This Post

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Technologizer by Harry McCracken