For what seems like eons, people have been asking Twitter how and when it’s going to start making money, and the company’s executives have always said that they’ll move to monetize the site only when they can do it right. Today, Twitter is announcing its first big money-making idea. It’s a form of advertising called Promoted Tweets, and it’s no big whoop–basically, brands with presences on Twitter will be able to pay to put (clearly-labeled) tweets about their products at the top of search results. I can’t imagine anyone but the most adphobic among us hating the idea, but it also seems unlikely that Promoted Tweets alone will pay to keep Twitter free forever. They’re clearly a first step rather than the final answer.

Twitter will talk more about Promoted Tweets–and the future of Twitter in general–tomorrow at Chirp, the first official Twitter conference. I’ll be there, and will let you know what we learn…

 
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