This is intriguing: Amazon is saying that it will soon roll out the ability to view Kindle books in an HTML5-capable browser–complete with fancy formatting, color pictures, and rich media.

Its initial use of this capability isn’t that big a whoop–it’ll let book lovers sample a tome in their browser before buying it for consumption on a Kindle e-reader, smartphone, or other device. But there’s presumably no reason why the company couldn’t expand on the idea with a fully cloud-based incarnation of Kindle. What if you could pay a flat monthly fee for streaming access to all the books you could read?

 
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