I’ve always felt that the failure of video online has been its lack of visibility. Over the past few years there have been a variety of techniques deployed to search and discover video. But generally, all the content that’s available to search is the title, tags, and description of the video. Some sites have tried to crowdsource the problem with visitors tagging videos. And others have tried to solve this problem through transcription of videos, such as Fora.tv. It’s a good solution for spoken word videos, but it fell short because the solution is isolated to one specific site and service. Everyzing (now Ramp) did an excellent job of transcribing audio and video content but it didn’t make it easy to share.
At TechCrunch Disrupt I saw SpeakerText, a far more useful “anybody can use” tool for video transcription and search that’s well integrated with social media. SpeakerText is a paid plugin that will currently transcribe your YouTube, Blip.tv, WordPress, Ooyala, and Brightcove videos and sync them with the content in the video, making it searchable via the text. Again, it’s only really good for spoken-word videos, but what I found most valuable is the ability to highlight a piece of text and share it via Twitter. When you do, it creates a shortened URL that goes directly to that portion in the video where the highlighted text is spoken. Watch the demo with SpeakerText’s founder, Matt Mireles.
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