HTC’s Thunderbolt has gotten a good deal of positive coverage from the tech press, and now we may have some anecdotal evidence that those good words could be translating into success for the device. According to data from research firm BITG, checks at 150 Verizon Wireless stores indicate that in some cases the Thunderbolt is outselling the iPhone 4.
According to the comany’s data, 61 percent of the stores said they were selling equal numbers of both devices, and 11 percent more iPhones than Thunderbolts, apparently mainly in the southeastern US. But 28 percent were selling more Thunderbolts, seemingly indicating that at least on Verizon, the iPhone may have met its match.
Part of me wants to say I’m shocked by this, then again I’m really not. The Thunderbolt is a nice device, and well, it’s brand new. The iPhone 4 isn’t, except for being a CDMA version. Add to this that some people are waiting for the next iPhone–whenever it may arrive–and that hurts sales too.
Apple brought the iPhone 4 to Verizon in February. However the lack of lines led to kneejerk analysis of failure by some tech pundits, even though it was later disclosed the phone had sold some one million units in the first weeks of launch.
We can’t really be sure whether this has to do with the now-aging device or consumer apathy since Apple has yet to release a new device on both networks simultaneously, but BITG’s study results are sure to stoke the fire.