Last week, there was much discussion on the Web of one specific tidbit from Logitech’s dismal first-quarter financial results: more of the company’s Revue Google TV boxes were returned to Logitech than got sold.
Logitech has issued a press alert with a few notes:
- The Revue price reduction to $99–it was originally $249–goes into effect today.
- “Google TV 2″ is “expected” to come out this Summer. (Google hasn’t said much at all about it so far–the platform was barely mentioned in the keynotes at May’s Google IO conference.)
- Logitech wants to be sure that people understand that the Revue’s “negative sales” didn’t mean that more consumers were returning the boxes that buying them. Consumer returns, the company says, were comparable to those of other products. “Negative sales” means that more distributors and retailers were returning unsold units than buying additional ones. (In other words, it wasn’t that people have been trying and disliking Google TV–they haven’t been interested enough in the idea to buy it, period.)
I still think that the concept of Google TV has promise. But at this point, its future is entirely dependent on version 2 being more usable and less buggy than the original, with more big-name content that doesn’t get blocked by the big media companies that own it. And if version 2 turns out to be a disappointment, I suspect that Google TV will end up not being one of the arrows that Google chooses to put wood behind.