GigaOm’s Kevin C. Tofel on why Amazon and Barnes & Noble’s rather modest Android tablets have a shot at succeeding when more ambitious ones from other companies have not:

Surprisingly, it took two booksellers / digital content companies to figure out there’s a market for smaller, less expensive tablets that focus on key consumer activities. The Fire and Nook may not be computer replacements, but for most people, neither is the iPad, yet it’s easily outselling comparable Android tablets by a large margin according to the limited data available.

 
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Read more: Amazon.com, Barnes & Noble, E-Readers, Tablets