In a New York Times story by Ian Austen, RIM says it’s not sure how many different BlackBerry models it sells:
Features have proliferated on BlackBerrys as part of RIM’s move to the broader consumer market, and so have the number of models. Since 2007, RIM has introduced 37 models. The company, in a statement, said it did not know how many models were on the market.
The company with the most phones doesn’t win; the ones with the best phones do.