For a company whose CES swan song is this year, and whose CEO gave a pretty boring keynote address, Microsoft seems to have had an uncommonly successful CES. Windows Phone went into the show a struggling also-ran mobile operating system, and very well may have come out of it a contender.
Why’s that? Two phones made their debut at the show, the Nokia Lumia 900 and the HTC Titan II. Both have been getting glowing reviews from the press for their form and function. Finally it appears Microsoft has devices that look compelling. It couldn’t do much worse: there’s only one way and that’s up!
I think a lot of people expected this to happen once the Nokia deal was announced last year. Nokia making such a commitment to Windows Phone was bound to pay off. The designs coming out of the company are just visually striking and beautiful, and complement an already visually stunning user interface.
The Lumia and Titan II’s feature sets are also competitive, another major selling point that Windows Phone devices have been falling behind on.
Picking up my first Windows Phone device last year, I was shocked at how far Microsoft has come — and apparently so are a lot of other journalisst. I’m willing to bet with such positive coverage coming out of CES, combined with what is expected to be a marketing push valued in the hundreds of millions of dollars, Windows Phone will make progress in the market place.
I don’t think Windows Phone is set to become the new Android, but I do believe this is now a legitimate three-horse race.