Samsung’s Super Bowl commercial for the Galaxy Note, directed by a Farrelly brother, is like a fancier, less entertaining parody of its earlier Apple fan-bashing spots:

While the first ads featured the Galaxy S II phone, a direct competitor of the iPhone 4S, this one is for the Galaxy Note. With its huge screen and pen, it’s both an anti-iPhone and one of the most distinctive phones on the market. So the gag feels a little muffled, and the Note doesn’t get enough explanation.

I’m still curious how the Galaxy Note will do–it strikes me as neat, but a niche. But the fact that Samsung plowed money into a Super Bowl spot presumably means that it thinks the phone can be a mainstream hit.

 
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Read more: Advertising, Apple, Samsung, Samsung Galaxy Note, Smartphones