Swiss precision. More than 200 tiny parts. A sapphire crystal. A price tag that’s close to twice what I paid for my first car. It sounds like something from Rolex or Omega. But it’s the Aura, a new cell phone from Motorola.
The Aura has the following features:
–the phone industry’s first round display, with 16 million colors and 300-dpi resolution;
–a stainless-steel frontpiece that takes two weeks to make;
–an “assisted opening” blade mechanism that involves more than 130 ball bearings (” an effect more like opening a luxury car door than accessing a mobile device”) and which is visible through the back of the phone;
–Stereo Bluetooth!
(Motorola’s press materials don’t mention whether it has Internet access or not; if if it has a browser that reformats pages so they’re round, I’m impressed.)
I’m telling you, I’ve given up trying to predict what Apple will announce at its press events, such as