Swiss precision. More than 200 tiny parts. A sapphire crystal. A price tag that’s close to twice what I paid for my first car. It sounds like something from Rolex or Omega. But it’s the Aura, a new cell phone from Motorola.
The Aura has the following features:
–the phone industry’s first round display, with 16 million colors and 300-dpi resolution;
–a stainless-steel frontpiece that takes two weeks to make;
–an “assisted opening” blade mechanism that involves more than 130 ball bearings (” an effect more like opening a luxury car door than accessing a mobile device”) and which is visible through the back of the phone;
–Stereo Bluetooth!
(Motorola’s press materials don’t mention whether it has Internet access or not; if if it has a browser that reformats pages so they’re round, I’m impressed.)


I’m telling you, I’ve given up trying to predict what Apple will announce at its press events, such as 












By Harry McCracken | Posted at 10:52 am on Tuesday, October 21, 2008
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