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Technologizer posts about Adobe

In Which I Bid Flash Adieu

By  |  Posted at 4:01 am on Monday, November 28, 2011

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For awhile now, I’ve been battling some maddeningly persistent, mysterious technical gremlins that have infested my MacBook Air. The machine would work just great. Then, without warning, it would get miserably slow–the cursor would turn into a spinning beach ball, apps would refuse to respond either briefly or until I rebooted, and the fan would go on full-blast.

I repaired the solid-state disk using Apple’s Disk Utility. I cleared my caches. I blamed my browser and switched to another one. (At various points, I’ve used Safari, Chrome, and, most recently, Firefox as my primary browser.) Some of these tactics seemed to help–emphasis on “seemed”–but they didn’t resolve the situation permanently.

When the Mac was in one of its moods, it was no fun at all. That’s one reason why I’ve found myself using my iPad 2 (equipped with a Zagg keyboard) more often than the Air over the past three months. But I never stopped wanting the Mac to work better.

Then it struck me. The iPad, unlike any Mac or Windows PC I’ve ever used, is pretty much bulletproof. It doesn’t get bogged down. It has no equivalent of the spinning beach ball. Even its worst technical problems can almost always be fixed by powering it down.

And–in case you hadn’t heard–it doesn’t run Adobe’s Flash. New Macs don’t come with Flash, but I reflexively installed it on mine.

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If you’re not sick of thinking about the end of Flash on mobile devices already, people are still writing stuff about it that’s worth reading:

Adobe’s Mike Chambers gives several reasons for mobile Flash’s death, but the first he mentions is Apple’s rejection of it:

This one should be pretty apparent, but given the fragmentation of the mobile market, and the fact that one of the leading mobile platforms (Apple’s iOS) was not going to allow the Flash Player in the browser, the Flash Player was not on track to reach anywhere near the ubiquity of the Flash Player on desktops.

And Mobile Opportunity’s Michael Mace–thoughtful as always–says that greed did Flash in:

So here’s what Adobe did to itself:  By mismanaging the move to full mobile browsing, it demonstrated that customers were willing to live with a mobile browser that could not display Flash.  Then, by declaring its intent to take over the mobile platform world, Adobe alarmed the other platform companies, especially Apple.  This gave them both the opportunity and the incentive to crush mobile Flash.

I agree that there were a bunch of reasons why mobile Flash never amounted to anything, but I still think one of them trumps all others: It didn’t work. If it had been fabulous, even Apple might have had to reconsider the situation.

Posted by Harry at 1:38 pm

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Commenter Ridd make a good point about Flash over at this story by Erica Ogg on why mobile Flash failed:

The real reason why Adobe is dropping Flash mobile support is not iPhone. It is Windows 8.

Microsoft made it very clear that they won’t allow Flash to run in Windows 8 Metro browser and they are pushing HTML5 as a platform. You do not need a crystal ball to see that without Windows’ (which runs on 95% of PCs worldwide) support, Flash is dead. It will be supported for legacy reasons for a while, but it has no future.

Windows 8 isn’t a mobile operating system–it’s an OS that aims to run well on both mobile devices and garden-variety, traditional computers. If its browser doesn’t support Flash–or any plug-in, how much longer will Flash in any form live on?

Posted by Harry at 11:21 am

10 Comments

The Long National Mobile Flash Nightmare is Over

By  |  Posted at 9:11 am on Wednesday, November 9, 2011

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So it’s official: Adobe is ceasing development of Flash Player for phones and tablets:

Over the past two years, we’ve delivered Flash Player for mobile browsers and brought the full expressiveness of the web to many mobile devices.

However, HTML5 is now universally supported on major mobile devices, in some cases exclusively.  This makes HTML5 the best solution for creating and deploying content in the browser across mobile platforms. We are excited about this, and will continue our work with key players in the HTML community, including Google, Apple, Microsoft and RIM, to drive HTML5 innovation they can use to advance their mobile browsers.

Our future work with Flash on mobile devices will be focused on enabling Flash developers to package native apps with Adobe AIR for all the major app stores.  We will no longer continue to develop Flash Player in the browser to work with new mobile device configurations (chipset, browser, OS version, etc.) following the upcoming release of Flash Player 11.1 for Android and BlackBerry PlayBook.  We will of course continue to provide critical bug fixes and security updates for existing device configurations.  We will also allow our source code licensees to continue working on and release their own implementations.

Yup, Adobe–the company that has been maintaining that the Web isn’t really the Web without Flash–just said that HTML5 is “the best solution for creating and deploying content in the browser across mobile platforms.” That’s true. I didn’t expect it to concede the point just yet, but I’m glad it did.

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For Adobe, Edge Represents Opportunity, Not Surrender

By  |  Posted at 4:08 pm on Monday, August 1, 2011

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“Adobe Quietly Surrenders to Steve Jobs, Builds Flash Alternative.” That’s the headline on Adam Clark Estes’s article over at the Atlantic on Edge, Adobe’s new HTML5 authoring tool. It captures the tone of a lot of coverage I’ve seen. Edge supposedly represents a capitulation on Adobe’s part. And it’s supposedly a product that Adobe might never have come up with if Steve Jobs hadn’t kept Flash off of the iPhone and iPad and been bluntly public about his reasoning.

Well, maybe. It’s true that the inability of Flash to run natively on iOS gives Adobe a powerful incentive to get on the HTML5 bandwagon. I tend to think, however, that this take gives Apple too much credit, and Adobe too little. Edge isn’t about Adobe bowing to Steve Jobs; it’s about it acknowledging reality. And Adobe shouldn’t be building this product in a grudging, grumbly fashion. If Edge is a great HTML5 tool, there’s no reason why it can’t be an enormously popular and profitable component of the company’s portfolio. It would be nuts for Adobe not to do it.

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With Edge, Adobe Preps Itself for the HTML5 Future

By  |  Posted at 2:01 am on Monday, August 1, 2011

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Adobe may be in no hurry to wind down its huge, aging, sometimes frustrating business built around Flash, but it isn’t dumb. It’s obvious that the future of rich Web sites–especially on phones and tablets–is about HTML5. And therefore it’s practically mandatory that Adobe release an application that lets creative types build such sites–a program that can join Flash, Photoshop, Illustrator, InDesign, and other Adobe products as a standard part of the world’s design toolbox.

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In the Tech Industry, Management Change Comes Slowly

By  |  Posted at 11:12 am on Monday, May 30, 2011

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Reuters’ Alastair Sharp has published a story saying that some investors are wondering whether it’s time for a change at the top of BlackBerry maker Research in Motion, which is led by Mike Lazaridis (who founded the company in 1984) and Jim Balsillie (who’s been co-CEO since 1992). Sharp’s piece follows a flurry of debate last week about the future of Steve Ballmer, Microsoft’s president and CEO, who’s been with the company since 1980 and has been CEO since 2000.

I’m not making any predictions about what’s going to happen at either company–except to note that lack of change is usually a more likely outcome than change in these situations, at least in the short term. But the stories got me thinking about the durability of many of the top executives in tech companies. I decided to graph out the management of a few major corporations.

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Adobe Beefs Up Acrobat.com’s SendNow

By  |  Posted at 11:24 am on Sunday, May 22, 2011

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Adobe’s Acrobat.com services don’t have a very high profile–and many don’t have much to do with Acrobat or PDF–but they include some good stuff. There’s Adobe Connect, a Web-conferencing service a la WebEx or GoToMeeting which is among the most painless products of its type, and available in a basic version that’s free. There’s Buzzword, a simple but extremely good-looking browser-based word processor. And there’s a bunch of other features, including SendNow , a system for sending large files that competes with YouSendIt and its many rivals. (It too has a free basic version–which lets you transfer files up to 100MB in size–and paid tiers which offer more capacity and additional features.)

SendNow's upcoming branding feature.

Last week, the company announced some new SendNow features. The service, which has been focused on graphics and business-document file formats, now supports major audio and video formats as well. In June, it’ll give companies the ability to apply their own branding to the SendNow service, so their logo appears on the pages that people see when they download files. And it says that in the third quarter of this year–ie, sometime in July, August, or September–it’ll use Adobe Air to provide a SendNow app that lets you use the service from your desktop rather than a browser.

Do you use a big-file transfer services If so, which one, and do you recommend it?



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Adobe Teaches Photoshop to Talk to Tablets

By  |  Posted at 9:51 pm on Sunday, April 10, 2011

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A couple of weeks ago, Adobe demoed an ambitious experimental version of Photoshop for the iPad. The company isn’t saying when it might turn into a shipping product. But it is rolling out an intriguing new technology that involves both Photoshop and the iPad. It’s the Photoshop Touch Software Development Kit, an interface that allows apps on the iPad, Android tablets, and the BlackBerry PlayBook to shuttle information back and forth with Photoshop running on a Windows PC or a Mac via Wi-Fi. The Touch SDK can turn a tablet into an extension of the Photoshop interface or let a tablet app move images into Photoshop with one tap–and it’s a neat idea with loads of promise.

Adobe is announcing the Touch SDK as part of an extravaganza of Creative Suite news tonight that includes the announcement of Creative Suite 5.5 (an interim upgrade due within the next month with a bunch of new features, many of them focused on creating Flash and HTML 5 content and apps) and the introduction of subscription plans that will let users opt to pay monthly fees for ongoing access to the latest versions of the Creative Suite apps rather than buying them the traditional way (prices range from $35 a month for one app, such as Photoshop, to $129 a month for the Master Collection, which includes everything). Creative Suite 5.5′s version of Photoshop will support the SDK, but you won’t need to upgrade to it to use Photoshop-enabled tablet apps: Adobe will make a free update available for Photoshop 5.5 on May 3rd, the company says.

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Of all the apps I run on PCs that don’t have a direct counterpart on the iPad, only one is indispensable: Photoshop. But Adobe demoed an iPad edition of Photoshop this week–layers and all–that sounds cool.

Posted by Harry at 10:37 pm

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The Xoom Gets Flash. But Don’t Get Too Excited

By  |  Posted at 11:22 pm on Friday, March 18, 2011

49 Comments

When Motorola’s Xoom hit Verizon stores last month, it was missing some of the features that promised to make it the iPad’s first formidable rival–including its much-touted support for Adobe’s Flash Player. That got fixed today when Adobe released Flash Player 10.2 for Android, a version which supports phones and tablets running versions of Android dating back to last year’s 2.2 Froyo.

I installed the new Flash on the Xoom and started trolling the Web for Flash content to try. My experience was mixed.  Adobe doesn’t claim that this is a finished piece of software: The Honeycomb version of Flash Player is billed as a beta, and according to Engadget’s Sean Hollister, it doesn’t yet support hardware acceleration. (Apparently, the First Law of Mobile Flash–the version you want is always not quite here yet–still holds.)

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Adobe has announced that Flash Player 10.2 for Android–the first version that supports the tablet-friendly Android 3.0 Honeycomb and which supports the performance-boosting, power-minimizing Stage Video feature–will be available on March 18th. One way or another, Its arrival will surely restart the whole “Should iOS users be distraught over Apple’s refusal to permit Flash?” debate…

Posted by Harry at 8:16 am

5 Comments

Adobe Helps Turn Flash Into HTML5

By  |  Posted at 9:01 pm on Monday, March 7, 2011

3 Comments

Flash vs. HTML5. HTML5 vs. Flash. Whatever your take on the respective merits of the two high-profile technologies for creating splashy Web content, you can’t deny that the rivalry between Adobe’s venerable Flash and the assortment of evolving open-source standards collectively known as HTML5 is intense.

But what if Flash could become HTML5?

Starting now–in certain limited instances–it can. First demoed at Adobe’s MAX conference last October, Wallaby is a free new app from Adobe using its AIR platform that sucks in Flash content created with the Flash Professional authoring software, then spits out an HTML5 version designed to work well in WebKit browsers.

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At Mobile World Congress in Barcelona–which I’m not attending this year–Adobe has announced that it’s planning to bring Stage Video, the FlashPlayer 10.2 feature that permits fast video playback that doesn’t kill the battery–to mobile devices. It’ll be available on Android and for RIM’s BlackBerry PlayBook tablet; the Android version will require Android 3.0 Honeycomb, which means it’ll work on tablets such as the Xoom but not on any currently-available Android smartphones.

Posted by Harry at 10:53 am

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Another post I wrote for the Reimagine ROI site (sponsored by HP): How I use Photoshop. (Generally speaking, it isn’t to edit photos…)

Posted by Harry at 11:29 am

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