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	<title>Technologizer &#187; Advertising</title>
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	<description>Reviews, News, and Opinion About Personal Technology by Harry McCracken &#38; Friends</description>
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		<title>Technologizer &#187; Advertising</title>
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		<title>The Galaxy Note Get Samsung&#8217;s Apple-Bashing Ad Treatment</title>
		<link>http://technologizer.com/2012/02/06/the-galaxy-note-get-samsungs-apple-bashing-ad-treatment/</link>
		<comments>http://technologizer.com/2012/02/06/the-galaxy-note-get-samsungs-apple-bashing-ad-treatment/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 15:37:31 +0000</pubDate>
		<dc:creator>Harry McCracken</dc:creator>
				<category><![CDATA[Oneliners]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[Samsung Galaxy Note]]></category>
		<category><![CDATA[Smartphones]]></category>

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		<description><![CDATA[Samsung&#8217;s Super Bowl commercial for the Galaxy Note, directed by a Farrelly brother, is like a fancier, less entertaining parody of its earlier Apple fan-bashing spots: While the first ads featured the Galaxy S II phone, a direct competitor of the iPhone 4S, this one is for the Galaxy Note. With its huge screen and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=technologizer.com&#038;blog=3849727&#038;post=54735&#038;subd=technologizer&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Samsung&#8217;s Super Bowl commercial for the Galaxy Note, directed by a Farrelly brother, is like a fancier, less entertaining parody of its <a href="http://technologizer.com/2011/11/23/samsung-taunts-apple/">earlier Apple fan-bashing spots</a>:</p>
<span style="text-align:center; display: block;"><a href="http://technologizer.com/2012/02/06/the-galaxy-note-get-samsungs-apple-bashing-ad-treatment/"><img src="http://img.youtube.com/vi/CgfknZidYq0/2.jpg" alt="" /></a></span>
<p>While the first ads featured the Galaxy S II phone, a direct competitor of the iPhone 4S, this one is for the <a href="http://technologizer.com/2011/09/01/samsungs-galaxy-note-the-return-of-the-pda/">Galaxy Note</a>. With its huge screen and pen, it&#8217;s both an anti-iPhone and one of the most distinctive phones on the market. So the gag feels a little muffled, and the Note doesn&#8217;t get enough explanation.</p>
<p>I&#8217;m still curious how the Galaxy Note will do&#8211;it strikes me as neat, but a niche. But the fact that Samsung plowed money into a Super Bowl spot presumably means that it thinks the phone can be a mainstream hit.</p>
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			<media:title type="html">Harry McCracken</media:title>
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		<item>
		<title>The Times of Kodak&#8217;s Life</title>
		<link>http://technologizer.com/2012/01/19/the-times-of-kodaks-life/</link>
		<comments>http://technologizer.com/2012/01/19/the-times-of-kodaks-life/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 09:51:10 +0000</pubDate>
		<dc:creator>Harry McCracken</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Kodak]]></category>

		<guid isPermaLink="false">http://technologizer.com/?p=53596</guid>
		<description><![CDATA[So Eastman Kodak has declared bankruptcy. Right now, Twitter is like a wake for this most beloved of American companies. I refuse to speak of Kodak in the past tense, though: bankruptcy protection is not a death sentence, and when it says, as it does in its press release, that it intends to&#160;&#8221;emerge a lean, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=technologizer.com&#038;blog=3849727&#038;post=53596&#038;subd=technologizer&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-43132" title="Kodak Instant Camera" src="http://technologizer.files.wordpress.com/2011/05/sx70-kodak.jpg?w=217&h=300" alt="" width="217" height="300" /></p>
<p>So Eastman Kodak has <a href="http://allthingsd.com/20120118/not-a-kodak-moment-as-camera-maker-files-for-bankruptcy/">declared bankruptcy</a>. Right now, Twitter is like a <a href="https://twitter.com/#!/search/kodak">wake</a> for this most beloved of American companies. I refuse to speak of Kodak in the past tense, though: bankruptcy protection is not a death sentence, and when it says, as it does in its press release, that it intends to&nbsp;&#8221;emerge a lean, world-class, digital imaging and materials science company,&#8221; I&#8217;m rooting for it to do exactly that.</p>
<p>But like everyone else who grew up shooting Kodak film&#8211;often in a Kodak camera&#8211;I&#8217;m feeling wistful about the brand and what it&#8217;s meant to me and the world. How about watching a few vintage commercials, including two versions of the once-famous tear-jerker &#8220;Turn Around&#8221; and ones starring the Nelsons, the cast of <em>Bewitched</em>, Michael Landon, and Bill Cosby?</p>
<p><span id="more-53596"></span></p>
<span style="text-align:center; display: block;"><a href="http://technologizer.com/2012/01/19/the-times-of-kodaks-life/"><img src="http://img.youtube.com/vi/pHc7-37inrs/2.jpg" alt="" /></a></span>
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<span style="text-align:center; display: block;"><a href="http://technologizer.com/2012/01/19/the-times-of-kodaks-life/"><img src="http://img.youtube.com/vi/xZwG5JSMSPA/2.jpg" alt="" /></a></span>
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<span style="text-align:center; display: block;"><a href="http://technologizer.com/2012/01/19/the-times-of-kodaks-life/"><img src="http://img.youtube.com/vi/kVHJwMXlbrw/2.jpg" alt="" /></a></span>
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<p>If you&#8217;re in the mood for even more Kodak moments, check out<a href="http://www.google.com/search?q=kodak&amp;hl=en&amp;tbs=bkms:1168684103302644245&amp;tbm=bks&amp;ei=brMXT9q6Jcfw0gGauISmDQ&amp;start=0&amp;sa=N&amp;biw=1440&amp;bih=764"> some of the ads which the company ran in Life magazine for decade</a>s.</p>
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			<media:title type="html">Harry McCracken</media:title>
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			<media:title type="html">Kodak Instant Camera</media:title>
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		<item>
		<title>Google Makes a Mess With King Arthur Flour</title>
		<link>http://technologizer.com/2012/01/03/google-makes-a-mess-with-king-arthur-flour/</link>
		<comments>http://technologizer.com/2012/01/03/google-makes-a-mess-with-king-arthur-flour/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 20:14:10 +0000</pubDate>
		<dc:creator>Harry McCracken</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://technologizer.wordpress.com/?p=52441</guid>
		<description><![CDATA[[UPDATE: Google isn't just eating crow about this, but is also punishing itself, by demoting Chrome in Google search results. According to a company statement: We've investigated and are taking manual action to demote www.google.com/chrome and lower the site’s PageRank for a period of at least 60 days. We strive to enforce Google’s webmaster guidelines [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=technologizer.com&#038;blog=3849727&#038;post=52441&#038;subd=technologizer&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-52446" title="King Arthur Flour" src="http://technologizer.files.wordpress.com/2012/01/kingarthur.jpg" alt="" width="164" height="225" />[<strong>UPDATE:</strong> Google isn't just eating crow about this, but is also punishing itself, by demoting Chrome in Google search results. According to a company statement:</p>
<div>
<blockquote>
<div>We've investigated and are taking manual action to demote <a href="http://www.google.com/chrome" target="_blank">www.google.com/chrome</a> and lower the site’s PageRank for a period of at least 60 days. We strive to enforce Google’s <a href="http://support.google.com/webmasters/bin/answer.py?hl=en&amp;answer=35769" target="_blank">webmaster guidelines</a> consistently in order to provide better search results for users. While Google did not authorize this campaign, and we can find no remaining violations of our webmaster guidelines, we believe Google should be held to a higher standard, so we have taken stricter action than we would against a typical site.</div>
</blockquote>
</div>
<p>As I explain below, I think that the possibility of skewed search results was only one iffy aspect of this campaign, but it's good to see Google hold itself accountable.]</p>
<p>Yesterday, <a href="http://www.seobook.com/post-sponsored-google">Aaron Wall</a> and <a href="http://searchengineland.com/googles-jaw-dropping-sponsored-post-campaign-for-chrome-106348">Danny Sullivan</a> reported on an odd Google marketing campaign&#8211;okay, a troubling one&#8211;that apparently involved Google paying bloggers to publish posts that embedded a <a href="http://www.youtube.com/watch?v=QFLP7HD1s7k">Google video featuring Vermont flour maker King Arthur Flour</a>. The effort got mentions of Chrome onto hundreds of blogs&#8211;albeit hasty, lame references in at least some cases&#8211;and also looked like it might have been designed to juice Chrome&#8217;s Google rankings.</p>
<p>Today, Google is <a href="http://allthingsd.com/20120103/googles-ad-company-which-isnt-google-explains-whats-up-with-those-chrome-ads/">disowning the campaign</a>, which it says was conducted without its knowledge by a company with the apt name Unruly Media. Unruly says that it didn&#8217;t intend to affect search rankings. But even if it didn&#8217;t, the notion of Google products being promoted through subsidized blog posts&#8211;abysmal subsidized blog posts&#8211;is painfully cheesy.</p>
<p>(It reminds me of <a title="CES Pay for Play? No Way" href="http://technologizer.com/2011/12/23/ces-pay-for-play-no-way/">Ogilvy&#8217;s plans to pay bloggers to write about LG Electronics</a>, which I wrote about recently.)</p>
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<p>As Danny points out, the video ad itself is also a tad peculiar. It&#8217;s for Chrome, and seems to suggest that Google helped King Arthur get online, perhaps at some point in the recent past. But the company has been <a href="http://www.referenceforbusiness.com/history2/55/The-King-Arthur-Flour-Company.html">selling flour online since 1999</a>, when Google was just a start-up search engine. It may love Chrome today, but it&#8217;s an old pro at this Web thing.</p>
<p>Really, the whole thing is a mess. I don&#8217;t just hope that it causes Google to be ultra-cautious about sketchy Web campaigns in the future; I hope that other companies pay attention to this embarrassing episode and do likewise.</p>
<p>Side note: The mess did inspire me to go to King Arthur&#8217;s site, which has a <a href="http://www.kingarthurflour.com/about/see.html">great gallery of old ads</a>, including a series (from the 1940s?) in which King Arthur himself goes around annoying people by flacking for his namesake flour:</p>
<p><img class="aligncenter size-full wp-image-52448" title="King Arthur Flour ad" src="http://technologizer.files.wordpress.com/2012/01/kingarthurad.jpg" alt="" width="545" height="943" /></p>
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			<media:title type="html">Harry McCracken</media:title>
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			<media:title type="html">King Arthur Flour</media:title>
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		<media:content url="http://technologizer.files.wordpress.com/2012/01/kingarthurad.jpg" medium="image">
			<media:title type="html">King Arthur Flour ad</media:title>
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		<title>It&#8217;s Selectric! IBM&#8217;s Classic Typewriter Turns Fifty</title>
		<link>http://technologizer.com/2011/07/27/ibm-selectric/</link>
		<comments>http://technologizer.com/2011/07/27/ibm-selectric/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 11:51:57 +0000</pubDate>
		<dc:creator>Harry McCracken</dc:creator>
				<category><![CDATA[Galleries]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[Nostalgia]]></category>
		<category><![CDATA[Typewriters]]></category>

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		<description><![CDATA[Do you remember typewriters? Of course you do. But do you remember the last time a typewriter was exciting and futuristic? That would be 1961, when IBM released its first Selectric. It went on sale on July 27th, which makes this Sunday its fiftieth anniversary. (IBM is celebrating its own hundredth birthday this year, making the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=technologizer.com&#038;blog=3849727&#038;post=46568&#038;subd=technologizer&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://technologizer.com/2011/07/27/ibm-selectric/2/"><img class="alignleft size-full wp-image-46571" style="margin-left:5px;margin-right:5px;" title="It's Selectric" src="http://technologizer.files.wordpress.com/2011/07/itsselectric.png" alt="" width="578" height="539" /></a>Do you remember typewriters? Of course you do. But do you remember the last time a typewriter was exciting and futuristic? That would be 1961, when IBM released its first Selectric. It went on sale on July 27th, which makes this Sunday its fiftieth anniversary. (IBM is celebrating its own <a href="http://www.pcmag.com/article2/0,2817,2387107,00.asp">hundredth birthday</a> this year, making the Selectric a nifty half-way point in its long history.)</p>
<p>The result of seven years of research, the Selectric went on to become one of the best-selling office devices ever. It&#8217;s been so archaic for so long that it&#8217;s tough to remember just how remarkable it was in its day&#8211;and there&#8217;s no better time than right now to give it its due.</p>
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		<slash:comments>33</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/a7899e8595e484602ab4c4ff2062de99?s=96&#38;d=http%3A%2F%2Fs0.wp.com%2Fi%2Fmu.gif" medium="image">
			<media:title type="html">Harry McCracken</media:title>
		</media:content>

		<media:content url="http://technologizer.files.wordpress.com/2011/07/itsselectric.png" medium="image">
			<media:title type="html">It&#039;s Selectric</media:title>
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		<title>Microsoft’s “NuAds” for Kinect: Hey, Whatever Brings the Content</title>
		<link>http://technologizer.com/2011/06/22/microsoft-nuads-for-kinect/</link>
		<comments>http://technologizer.com/2011/06/22/microsoft-nuads-for-kinect/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 23:15:28 +0000</pubDate>
		<dc:creator>Jared Newman</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Microsoft Kinect]]></category>
		<category><![CDATA[Xbox 360]]></category>

		<guid isPermaLink="false">http://technologizer.com/?p=45479</guid>
		<description><![CDATA[Microsoft&#8217;s got more ideas in store for Kinect, the motion-sensing Xbox 360 camera that launched last fall. This week, the company announced a lofty goal to create interactive advertising powered by voice and gestures. Microsoft is calling them “NuAds,” and has walked through a few examples on the Microsoft Advertising blog. During an ad for [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=technologizer.com&#038;blog=3849727&#038;post=45479&#038;subd=technologizer&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-45480" title="kinectnuads" src="http://technologizer.files.wordpress.com/2011/06/kinectnuads.jpg" alt="" width="292" height="195" />Microsoft&#8217;s got more ideas in store for Kinect, the motion-sensing Xbox 360 camera that launched last fall. This week, the company announced a lofty goal to create interactive advertising powered by voice and gestures.</p>
<p>Microsoft is calling them “NuAds,” and has walked through a few examples on the <a href="http://community.microsoftadvertising.com/blogs/advertising/archive/2011/06/21/yes-we-cannes-nuads-and-kinect-deliver-on-the-promise-of-interactive-tv.aspx">Microsoft Advertising blog</a>. During an ad for Coke, for example, the user can say &#8220;Xbox Tweet&#8221; to share the ad on Twitter. An ad for Toyota might allow the user to say &#8220;Xbox Near Me&#8221; and find nearby dealerships, and an ad for another TV broadcast might let the user schedule a calendar reminder by saying &#8220;Xbox Schedule.&#8221;</p>
<p>Don’t worry, you’re not the only one who feels queasy at the sight of more intrusive ads in the name of “audience engagement” and “social advocacy,&#8221; but there is a silver lining here: If this is what helps Microsoft lure advertisers &#8212; and by extension content providers &#8212; to Internet television, then it’s all good.</p>
<p><span id="more-45479"></span>During E3, <a href="http://technologizer.com/2011/06/06/microsofts-e3-a-bang-for-kinect-a-whimper-for-live-tv/">Microsoft announced</a> that it wants the Xbox 360 to host live, streaming television, including sports, news and local channels. But only one partnership was announced, with mixed martial arts company UFC, suggesting that many content providers aren&#8217;t so eager to experiment with a potential cable killer.</p>
<p>But with Kinect, Microsoft can convince advertisers that they&#8217;ll get more for their money on the Xbox 360. Where the advertising money goes, I&#8217;m guessing the content will follow. With over 10 million Kinect units sold to date, Microsoft might be onto something.</p>
<p>Getting people to post about a Coke ad on Twitter might be a stretch, though.</p>
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		<slash:comments>2</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/34fc7597b770639d5945b0edb9b542a5?s=96&#38;d=http%3A%2F%2Fs0.wp.com%2Fi%2Fmu.gif" medium="image">
			<media:title type="html">Jared Newman</media:title>
		</media:content>

		<media:content url="http://technologizer.files.wordpress.com/2011/06/kinectnuads.jpg" medium="image">
			<media:title type="html">kinectnuads</media:title>
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		<title>Wait, You Can Skip Ads on YouTube?</title>
		<link>http://technologizer.com/2011/06/13/wait-you-can-skip-ads-on-youtube/</link>
		<comments>http://technologizer.com/2011/06/13/wait-you-can-skip-ads-on-youtube/#comments</comments>
		<pubDate>Mon, 13 Jun 2011 17:04:53 +0000</pubDate>
		<dc:creator>Harry McCracken</dc:creator>
				<category><![CDATA[Oneliners]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://technologizer.com/?p=45098</guid>
		<description><![CDATA[Like 70 percent of YouTube users, I don&#8217;t skip past the pre-roll ads on videos. That&#8217;s because until I read this article, I didn&#8217;t realize you could skip past the ads.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=technologizer.com&#038;blog=3849727&#038;post=45098&#038;subd=technologizer&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Like 70 percent of YouTube users, I don&#8217;t skip past the pre-roll ads on videos. That&#8217;s because until I read <a href="http://thenextweb.com/socialmedia/2011/06/12/only-30-of-youtube-users-skip-pre-roll-ads/">this article</a>, I didn&#8217;t realize you <em>could</em> skip past the ads.</p>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Harry McCracken</media:title>
		</media:content>
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		<item>
		<title>Ad-Supported Kindle&#8217;s a Hit, and Now It&#8217;s 3G, Too</title>
		<link>http://technologizer.com/2011/05/24/ad-supported-kindle-3g/</link>
		<comments>http://technologizer.com/2011/05/24/ad-supported-kindle-3g/#comments</comments>
		<pubDate>Wed, 25 May 2011 04:59:06 +0000</pubDate>
		<dc:creator>Jared Newman</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Amazon Kindle]]></category>
		<category><![CDATA[E-Readers]]></category>

		<guid isPermaLink="false">http://technologizer.com/?p=43772</guid>
		<description><![CDATA[Turns out, people will gladly stare at an occasional ad on their Kindles to save a little money. Amazon&#8217;s Kindle with Special Offers, an e-reader that shows advertisements and discounts on its home screen, is now available with a 3G connection. Like the Wi-Fi model, the 3G Kindle with Special Offers is $25 cheaper than [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=technologizer.com&#038;blog=3849727&#038;post=43772&#038;subd=technologizer&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-43774 alignright" title="kindlespecialoffers" src="http://technologizer.files.wordpress.com/2011/05/kindlespecialoffers.jpg" alt="" width="200" height="200" />Turns out, people will gladly stare at an occasional ad on their Kindles to save a little money.</p>
<p>Amazon&#8217;s Kindle with Special Offers, an e-reader that shows advertisements and discounts on its home screen, is now available with a 3G connection. Like the Wi-Fi model, the 3G Kindle with Special Offers is $25 cheaper than its ad-free counterpart, selling for $164. The Wi-Fi version sells for $114.</p>
<p><span id="more-43772"></span></p>
<p>There&#8217;s not much more to say about the actual device, but Amazon&#8217;s press release does a bit of boasting to prove that the ad- and offer-supported idea took off. After five weeks on the market, the Kindle with Special Offers became the best-selling model. The addition of a 3G version was &#8220;in response to customer requests,&#8221; Kindle Director Jay Marine said. In other words, this idea isn&#8217;t going away.</p>
<p>So why stop there? Given that the ad-supported Kindles include some lucrative deals &#8212; $10 for a $20 Amazon gift card, for instance &#8212; I&#8217;m sure there are some existing Kindle owners who&#8217;d like to opt in. And although Amazon has <a href="http://www.businessinsider.com/kindle-with-special-offers-2011-4">pooh-poohed the idea</a> of ad-supported e-books, I still think it&#8217;s something <a href="http://www.pcworld.com/article/224971/adsupported_kindle_why_stop_there.html">customers would like</a>.</p>
<p>One other open question: Now that Kindle with Special Offers has proven itself, how long until Barnes &amp; Noble or Kobo try to figure out something similar?</p>
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		<slash:comments>2</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/34fc7597b770639d5945b0edb9b542a5?s=96&#38;d=http%3A%2F%2Fs0.wp.com%2Fi%2Fmu.gif" medium="image">
			<media:title type="html">Jared Newman</media:title>
		</media:content>

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			<media:title type="html">kindlespecialoffers</media:title>
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		<item>
		<title>Twitter Tests New Text Ads</title>
		<link>http://technologizer.com/2011/04/29/twitter-tests-new-text-ads/</link>
		<comments>http://technologizer.com/2011/04/29/twitter-tests-new-text-ads/#comments</comments>
		<pubDate>Sat, 30 Apr 2011 00:39:24 +0000</pubDate>
		<dc:creator>Ed Oswald</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://technologizer.com/?p=42382</guid>
		<description><![CDATA[Twitter is continuing to monetize its service, and yes, that means more ads. They&#8217;re now appearing below the trends listings, in the section that has up until now been reserved for promoting various features of the company&#8217;s service or its own products, points out Tech Inspiration. The new ads also break with Twitter tradition by not [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=technologizer.com&#038;blog=3849727&#038;post=42382&#038;subd=technologizer&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-8852" style="margin-left:8px;margin-right:8px;" title="twitterlogo" src="http://technologizer.files.wordpress.com/2009/03/twitterlogo.png" alt="" width="45" height="154" />Twitter is continuing to monetize its service, and yes, that means more ads. They&#8217;re now appearing below the trends listings, in the section that has up until now been reserved for promoting various features of the company&#8217;s service or its own products, <a href="http://www.labnol.org/internet/twitter-text-ads/19274/">points out Tech Inspiration</a>. The new ads also break with Twitter tradition by not clearly labeling the content as advertising: the only evidence that they are comes from the HTML code of the page.</p>
<p><span id="more-42382"></span></p>
<p><img class="aligncenter size-large wp-image-42385" title="twitter_text_ads" src="http://technologizer.files.wordpress.com/2011/04/twitter_text_ads.png?w=545&h=395" alt="" width="545" height="395" /></p>
<p>The microblogging service has been experimenting with various methods of making money, most recently through its &#8220;<a href="http://technologizer.com/2010/04/13/twitter-tiptoes-into-advertising/">Promoted Tweets</a>,&#8221; which allowed advertisers to leapfrog to the top of the Trends list to feature a product or service through a tweet of their own. It also was reportedly considering <a href="http://technologizer.com/2010/07/09/report-twitter-may-promote-user-accounts-for-a-fee/">promoting accounts themselves</a>, although nothing much has come of that.</p>
<p>I hope that Twitter is mindful that the advertising they place on the site does not become disruptive to the experience itself. I&#8217;m starting to think it now may only be a matter of time before ads begin appearing in our feeds.</p>
<p>I also ask that Twitter considers clearly identifying ads as ads &#8212; it&#8217;s the right thing to do.</p>
<p><em>(Image from Tech Inspiration)</em></p>
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		<slash:comments>4</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/3fae6987702d8d79d8609b011e09a637?s=96&#38;d=http%3A%2F%2Fs0.wp.com%2Fi%2Fmu.gif" medium="image">
			<media:title type="html">Ed Oswald</media:title>
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		<title>A Ghost of Ad Campaigns Back</title>
		<link>http://technologizer.com/2011/04/29/a-ghost-of-ad-campaigns-back/</link>
		<comments>http://technologizer.com/2011/04/29/a-ghost-of-ad-campaigns-back/#comments</comments>
		<pubDate>Fri, 29 Apr 2011 13:37:18 +0000</pubDate>
		<dc:creator>Harry McCracken</dc:creator>
				<category><![CDATA[Oneliners]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Camcorders]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[Flip]]></category>

		<guid isPermaLink="false">http://technologizer.com/?p=42364</guid>
		<description><![CDATA[If you&#8217;re bummed out about Cisco axing the Flip, don&#8217;t visit San Francisco&#8211;ads like this one (in a photo I took yesterday) are a sad reminder of how recently the product appeared to be an extremely viable entity.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=technologizer.com&#038;blog=3849727&#038;post=42364&#038;subd=technologizer&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;re bummed out about Cisco <a title="Cisco Axes Flip, Decides That ūmi Isn’t a Consumer Product" href="http://technologizer.com/2011/04/12/cisco-axes-flip-decides-that-umi-isnt-a-consumer-product/">axing the Flip</a>, don&#8217;t visit San Francisco&#8211;ads like this one (in a photo I took yesterday) are a sad reminder of how recently the product appeared to be an extremely viable entity.</p>
<p><a href="http://technologizer.com/2011/04/29/a-ghost-of-ad-campaigns-back/ciscoflip-2/" rel="attachment wp-att-42369"><img class="aligncenter size-large wp-image-42369" title="ciscoflip" src="http://technologizer.files.wordpress.com/2011/04/ciscoflip.jpg?w=545&h=354" alt="" width="545" height="354" /></a><a href="http://technologizer.com/2011/04/29/a-ghost-of-ad-campaigns-back/flipad/" rel="attachment wp-att-42366"><br />
</a><a href="http://technologizer.com/2011/04/29/a-ghost-of-ad-campaigns-back/flipboard-7/" rel="attachment wp-att-42365"><br />
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			<media:title type="html">Harry McCracken</media:title>
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		<title>Samsung&#8217;s Fake Real People Remind Me of Microsoft&#8217;s Real Fake People</title>
		<link>http://technologizer.com/2011/03/26/samsungs-fake-real-people-remind-me-of-microsofts-real-fake-people/</link>
		<comments>http://technologizer.com/2011/03/26/samsungs-fake-real-people-remind-me-of-microsofts-real-fake-people/#comments</comments>
		<pubDate>Sat, 26 Mar 2011 23:27:14 +0000</pubDate>
		<dc:creator>Harry McCracken</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Microsoft. Windows]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[Samsung Galaxy Tab]]></category>
		<category><![CDATA[Tablets]]></category>

		<guid isPermaLink="false">http://technologizer.com/?p=40483</guid>
		<description><![CDATA[AppleInsider&#8217;s Daniel Eran Dilger has posted a follow-up to my story of Samsung&#8217;s &#8220;true-life&#8221; Galaxy Tab fans who happen to be actors. To put things in perspective, he mentions Lauren, the star of a 2009 Microsoft &#8220;real person&#8221; ad who also had acting experience. (To be fair to Microsoft, the same ad campaign included other [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=technologizer.com&#038;blog=3849727&#038;post=40483&#038;subd=technologizer&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>AppleInsider&#8217;s Daniel Eran Dilger has posted <a href="http://www.appleinsider.com/articles/11/03/25/samsung_caught_presenting_actors_as_galaxy_tab_consumers_fudging_thinnest_tablet_claims.html">a follow-up</a> to my story of S<a href="http://technologizer.com/2011/03/25/is-samsungs-new-galaxy-tab-fibbing-about-its-figure-and-about-those-galaxy-tab-fans/">amsung&#8217;s &#8220;true-life&#8221; Galaxy Tab fans who happen to be actors</a>. To put things in perspective, he mentions <a href="http://technologizer.com/2009/03/26/microsofts-new-commercial-windows-is-a-generic-equivalent-to-os-x/">Lauren</a>, the star of a 2009 Microsoft &#8220;real person&#8221; ad who <a href="http://www.techflash.com/seattle/2009/03/Next_up_for_Microsofts_real-life_Windows_star_7-Eleven_ads.html">also had acting experience</a>. (To be fair to Microsoft, the same ad campaign included other ads with non-thespian real people.) He also goes way back to a <a href="http://news.cnet.com/2100-1001-961994.html">2002 item on Microsoft&#8217;s site</a> that seemed to be a true-life story of a Mac user being lured to Windows XP, but was really done by a freelance writer and illustrated with a stock photo.</p>
<p>But my favorite you-can&#8217;t-be-serious example of Microsoft marketing&#8211;and one which reminds me of the vibe of Samsung&#8217;s video&#8211;is the 2009 video explaining how to hold a Windows 7 launch party at your home. I don&#8217;t think Microsoft intended anyone to believe that its Windows 7 fans were anything but paid performers, but I&#8217;m pretty sure that Samsung&#8217;s Joan Hess and Joe Kolinski live the same planned community as these people&#8230;</p>
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