FTC officials did not disclose which companies worked with Reverb to boost their ratings, nor did they say that those companies shared any fault. They ordered Reverb to have all comments removed within a period of seven days.

According to the complaint, the postings were made between November 2008 and May 2009. Apps were given four and five star reviews with comments such as “Amazing new game,” “One of the best apps just got better,” or “ONE of the BEST,” for example. They were made to appear as if they had been posted by a consumer.

Reverb said in a statement that it thought the FTC complaint was frivolous, but rather than fight it, it decided to settle. It noted the terms of the settlement stated that it was not an admission of guilt.

The company argued that it didn’t mandate the postings, and seven of the 16 employees working on the PR for these apps actually purchased them. I have to say, that’s the biggest line of malarkey I’ve ever heard. Yeah, you’re going to work for a PR company, purchase a game you work with, and give it a negative review? Come on!

If you think this is some kind of secret practice, it isn’t. In fact, I’ve seen on freelance job sites explicit requests by companies for writers to produce positive reviews on sites like the iTunes App Store for the sole purpose of boosting their ratings (and a nice chunk of change for doing so).

In the end, I don’t think there is really much that can be done to stop this practice, even though the FTC has already put forth guidelines for online reviews. Caveat emptor, I guess?

I haven’t sifted through every musical offering on the iPad, but over time I’ve accumulated a handful of iPad music creation apps that satisfy the occasional urge to be creative. Read on for my favorites (click on the images for a larger view).

Looptastic HD (pictured above)

For $15 and just a little bit of musical inclination, you can be an iPad DJ. Looptastic HD comes with heaps of free beats, riffs and rhythms, and lets you mash them together in a simple interface. But the most fun part of this app is the effects box, in which you can add distortion, echo and frequency filters just by dragging your finger around. Serious musicians can also import their own loops, either from a computer over Wi-Fi or directly from other apps (more on that later).

NLogFree

NLog doesn’t have a proper iPad app, but the free iPhone version of this versatile synthesizer, running with pixels doubled, is just fine for messing around. For $2, you can buy the ability to record and save, and here’s where it gets really interesting: Using a feature called Pasteboard, you can export those jams into Looptastic, adding some originality to the canned collection of loops.

iSequence

I use iSequence for composing beats or entire songs. The $15 app is not a free-form sound recorder (for that, there’s the $40 StudioTrack, which I haven’t tried), but a MIDI-style sequencer, letting you place keyboard and drum samples on tempo. The included samples aren’t amazing, but can import your own or record directly into the iPad’s microphone. As with NLog, you can also copy and paste beats into Looptastic.

Mugician

Also known as “drives my wife crazy.” If you’ve got a thing for crunchy synth tones, Mugician will be mildly amusing, but the real treat is for folks with a working knowledge of guitar scales. Each row of notes, daunting as they seem at first glance, matches the intervals of a guitar, making it easy to jam out to major and minor scales. Mugician could really use some recording features, but as a free app, it’s enjoyable enough on its own.

Soundrop

More of a free-form game than a musician’s tool, Soundrop is the most accessible iPad music creation app in my lineup. As little dots drip from a single point, the goal is to draw a network of lines so the dots bounce between them, creating marimba-like tones that depend on dot velocity. I haven’t sprung for the $2 premium version, which adds multiple drop points, more instruments and other tweaks.

Jobs was having none of that. He claims that Apple approves 95% of the apps it receives for inclusion, most in less than a week. Some 15,000 apps are sent per day, he added. So what happens to the other five percent that don’t make it? Jobs says these are either buggy and do not do what they say they do.

Doesn’t seem to address the actual problem in my opinion, but I guess you can give Steve Jobs credit for attempting to get out in front of the issue?

Distimo counted 2,385 iPad-specific apps as of April 6, and 833 of them were games. The closest behind were entertainment apps, with 260 specifically for the iPad. Games account for roughly a third of all iPad apps, compared to almost 60 percent on the iPhone.

It makes sense that games account for fewer total apps on the iPad than the iPhone, but the discrepancy is still shocking given what Apple tells us about the applications people are downloading. Looking at current top 10 charts on the iPad, there are only three games among the most downloaded paid apps, and none among the most downloaded free apps. For all the games in the iPad App Store, few are making a dent in overall sales, especially compared to the iPhone, on which games account for eight of the top 10 paid apps and seven of the top 10 free apps.

What are people downloading the most on the iPad? Productivity tools like Pages and GoodReader, informational apps such as The Weather Channel and USA Today, and entertainment portals such as iBooks, Netflix and the ABC Player. From the initial charts, it seems that people are not nearly as interested in playing games on the iPad as they were on the iPhone. Anecdotally, I’m not. I’m still waiting for a killer music creation app and a blogging tool that actually works.

Of course, things can change. The top download charts could eventually list more games as they flood the App Store — especially if developers get desperate and start slashing prices. As a gamer, I certainly wouldn’t complain, but I also hope developers see the need for more productivity, information and content apps, and fill it.

The app was called Nescaline, and its creator is Jonathan Zdziarski, who wrote iPhone Forensics. The $7 app included several homebrew games, but also allowed users to download more games by pointing the app to the URLs of ROM files. On his Web site, Zdziarski says an Apple rep told him the app was removed because it was an emulator. “Ironically, Apple currently has several emulators in the AppStore, so I am going with the belief that someone (likely Nintendo) probably pressured them about this particular application,” he wrote.

He’s right about the App Store having other emulators, but it’s more complicated than that. Currently, it’s possible to purchase C64, which lets you play classic Commodore 64 games, but it only found permanent footing on the iPhone after some drama involving the app’s BASIC interpreter and the ability to hack into it. More importantly, C64 maker Manomio has the rights to the games it sells. Nescaline, by contrast, opened the door to illegal game downloads.

It’s certainly possible that Apple’s trying to avoid legal hot water — Nokia attracted some unwanted attention by advertising that capability on the N900 — but I also think Apple is inclined to reject NES emulators in order to protect the App Store’s business model. When you have games that can make $1 million per month, why give people a bountiful source of free, classic games?

Given that Apple and Nintendo are now competing, I think an official NES iPhone app is unlikely. As for why Nescaline was approved in the first place, I’m thinking it was a simple blunder. I doubt Zdziarski was the first developer to submit a Nintendo emulator.

Take for example Tapulous. The creators of “Tap Tap Revenge” among other titles now says the App Store is responsible for $1 million in sales per month, Reuters is reporting. This is a staggering figure for a company that only has 20 employees, and makes its entire living off of creating iPhone/iPod touch applications.

An estimated one-third of all App Store users had installed TTR, according to comScore research released earlier in the year.

How much is Apple making off of merely hosting Tapulous’ wildly successful applications? Using the 70/30 revenue split, Cupertino is raking in a cool $400,000 plus a month. That’s not only profitable to Tapulous, but also to Apple, whose hosting costs for the App Store for those applications are definitely nowhere near that.

Tapulous is also making some Apple-fee free revenue too. Although it won’t give specific numbers, the company has additional revenue streams through selling songs for its games, and in-game advertising.

We should be fair here though. This company’s success is probably the exception rather than the norm — there are about 100,000 apps in the store produced by thousands, if not tens of thousands of developers. It’s very tough these days in the App Store to compete and make a large amount of money, but Tapulous is quickly proving that its quite possible to do very well with the right application.

For its latest release, Judgment Day War, G5 is looking for reviews in exchange for a chance to win one of its earlier games. Before submitting your review to the App Store, you send it to reviews@g5e.com, along with your App Store user name, and the developer picks the 50 reviews that it deems most “interesting.”

I’ll note that the press release skillfully avoids defining what an “interesting” review might entail, lest that definition be interpreted as “thumbs up.” It doesn’t say whether overly negative reviews and enthusiastically positive ones will be judged equally, but there isn’t any encouragement to stay fair and balanced either.

Fake App Store reviews aren’t unheard of. In August, MobileCrunch ran an exposé on Reverb Communications, whose staff was caught writing positive reviews of clients’ games (Reverb insisted that the reviews were written on the staffers’ own time, based on their own experiences, and said that if Reverb didn’t like the games to begin with, “we wouldn’t take them on as clients.”) Other instances abound, as reported by BusinessWeek.

Are G5′s tactics as sleazy as the rest? Not quite, because the developer isn’t soliciting positive opinions and directly compensating for them, but something about it still stinks. If G5 really wants to contribute to an App Store that’s free of fraudulent reviews, it can do its part by butting out.

It’s an idea with a lot of promise, which is why I was excited to meet with one of the creators, Keith Lee, for lunch last week. The “social game,” as he bills it, offers “achievements” — like the accolades you get within Xbox 360 or Playstation 3 games — but for real-life accomplishments.

In other words, instead of getting a symbolic pat on the back for becoming a Level 40 Sword Master or scoring five headshots in 10 seconds, you’re congratulated for going to the gym or eating organic food. Or so it goes in theory.

In its current state, Booyah is little more than a Twitter that rewards you for using it. Posts are divided into categories, such as Dining, Entertainment and Fitness, and everything you write can be tied to a Facebook or Twitter account. The achievements are dependent upon how much you post, and whether your readers comment back or “Like” what you’ve written.

Unfortunately, the app doesn’t care what you write, so I can get an achievement for saying I ate a salad, or one for saying I didn’t go to the gym, and there’s no difference. I don’t buy the idea that video game achievements are inherently addicting; there needs to be some challenge that makes them worth pursuing in the first place. But that’s where Booyah will run into problems. After all, how do you reward people for specific real-life accomplishments when there’s so much out there to do?

Besides, there’s that whole narcissism thing. Lee is optimistic that posting about exercise and social activism will encourage positive responses from others, but there’s a fine line between humble pride and self-righteousness. I personally feel a little weird telling my Facebook friends what I ate for lunch or how much weight I’m lifting.

There are things I like about Booyah Society, such as the cute avatar that changes as you accomplish more, and the pop-up messages that offer encouraging advice and inform you of happenings in your area. This is the positive message stuff that makes the app alluring in the first place, but it doesn’t translate over to the central idea of going out and doing things. Even if the program is used offline as a simple self-help tool, it should have better awareness of how the user is changing for the better.

I know Lee and the other folks at Booyah are working on these issues. He assured me several times during our interview that the app has several phases of growth in store. So consider me optimistic, but until it truly blossoms into the “achievement system for life” that it’s been dubbed, I’ll be keeping my booyahs to myself.

That’s what Kotaku found after looking at the cost of downloadable Xbox 360 games, from the console’s launch in 2005 up to last month. The average cost of video game downloads has climbed, especially in the last two years, but the reason is a shift in how many of these games cost $10, $15 or even $20 for a purely electronic copy. The tell-all chart, compiled by Stephen Totilo and Andrew Freedman, is located here.

The rise in prices on Xbox Live Arcade isn’t a bad thing. It means the kinds of available games are richer experiences, coming closer to what you’d get from a boxed title. Braid, an indie game priced at $15, is the perfect example. Same goes for the recently released Sam & Max Save the World ($20) and upcoming Shadow Complex (likely to cost at least $20).

Digesting this, my mind jumped to the iPhone’s App Store, whose free market is a mixture of zero-dollar “Lite” games, $10 offerings from major publishers and everything in between. A recent report by Pocket Gamer found that the average price of top 10 titles is $1.89, while top 100 games average $3.80. So I wonder: Will App Store games get better, causing a surge in prices?

Before I go on, let me acknowledge that I’m totally comparing apples (har har) and oranges. Not only are the two data sets different, but the gaming platforms don’t necessarily lend themselves to the same demographics or same style of play. But my point isn’t to make a direct comparison between two non-competitive marketplaces.

What interests me is how Xbox Live Arcade is cleverly evolving into a place for high-quality game downloads, while the App Store is not. Pocket Gamer notes that the most successful $10 iPhone games are big-name franchises, such as Doom: Resurrection and The Sims 3, but those are just dumbed down versions of their computer counterparts, and even they’re undermined by the amount of inexpensive and simple games available. Meanwhile, Xbox Live Arcade is bringing in entirely new games while phasing out the cheap stuff.

The difference, of course, is that Microsoft takes on a greater role in regulating its market. I’m not saying Apple should do the same, but when it comes time to spend $15 on a downloadable game, I know which market will get my money.

The main functionality of this application splits into three parts. The first is an email application that will allow the user to check his or her email. But it functions more than just an email inbox. The users phone voicemail also uses this setup, although you can either select to view those in a different tab or mixed in with your regular mail.

I’m sure most of us will opt for the separate tab: with the amount of junk mail these days, your voicemails will likely just get lost in the mix. Nice feature here is Comcast’s use of iPhone 3.0 functionality — meaning you’ll be able to type in landscape mode just like you could do in the standard Mail app.

More than just voicemail — users will be able to view their received/missed calls from the application. If you so choose, you may click on the number to call or text the caller back from the iPhone.

If you have a Comcast Address Book, you will be able to sync the data there with the standard iPhone Address Book. This is a nice feature — and could be useful to those who may not have MobileMe but would still like that syncing functionality nevertheless.

Other functions include a Guide app, which will tell you what’s on television right now, and an “On Demand” feature which allows you to watch movie trailers of upcoming programming on the service.

However, what’s missing here, and what makes the app less than fantastic — err, Comcastic rather — is the lack of DVR control. PC Magazine’s Sean Ludwig points this out and i tend to agree. If it had this, I’d consider it one of the iPhone’s killer apps.

Alas, there may be some kind of technical hurdles to getting this done, but I think it definitely should be a priority in a future release.