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	<title>Technologizer &#187; ASUS</title>
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	<link>http://technologizer.com</link>
	<description>Reviews, News, and Opinion About Personal Technology by Harry McCracken &#38; Friends</description>
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		<title>Technologizer &#187; ASUS</title>
		<link>http://technologizer.com</link>
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		<title>A Look at Ice Cream Sandwich for Tablets</title>
		<link>http://technologizer.com/2012/01/25/a-look-at-ice-cream-sandwich-for-tablets/</link>
		<comments>http://technologizer.com/2012/01/25/a-look-at-ice-cream-sandwich-for-tablets/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 17:43:04 +0000</pubDate>
		<dc:creator>Harry McCracken</dc:creator>
				<category><![CDATA[Oneliners]]></category>
		<category><![CDATA[ASUS]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Android]]></category>
		<category><![CDATA[Operating Systems]]></category>
		<category><![CDATA[Tablets]]></category>

		<guid isPermaLink="false">http://technologizer.com/?p=54027</guid>
		<description><![CDATA[I&#8217;m still hoping that Android 4.0 Ice Cream Sandwich will help make Android tablets interesting to consumers in a way that Honeycomb-based Android tablets have not been. I haven&#8217;t tried one for myself yet. But JR Raphael of Computerworld has an Asus Transformer Prime with ICS&#8211;and he&#8217;s put together a nice walkthrough of the interface.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=technologizer.com&amp;blog=3849727&amp;post=54027&amp;subd=technologizer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-54028" title="Ice Cream Sandwich tablet" src="http://technologizer.files.wordpress.com/2012/01/icstablet.png" alt="Ice Cream Sandwich tablet" width="545" height="341" /><br />
I&#8217;m still hoping that Android 4.0 Ice Cream Sandwich will help make Android tablets interesting to consumers in a way that Honeycomb-based Android tablets have not been. I haven&#8217;t tried one for myself yet. But JR Raphael of Computerworld has an Asus Transformer Prime with ICS&#8211;and he&#8217;s <a href="http://blogs.computerworld.com/19620/ice_cream_sandwich_android_tablet">put together a nice walkthrough of the interface</a>.</p>
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		<slash:comments>4</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/a7899e8595e484602ab4c4ff2062de99?s=96&#38;d=http%3A%2F%2Fs0.wp.com%2Fi%2Fmu.gif" medium="image">
			<media:title type="html">Harry McCracken</media:title>
		</media:content>

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			<media:title type="html">Ice Cream Sandwich tablet</media:title>
		</media:content>
	</item>
		<item>
		<title>Mossberg Reviews Asus&#8217;s Convertible Tablet</title>
		<link>http://technologizer.com/2011/12/08/mossberg-reviews-asuss-convertible-tablet/</link>
		<comments>http://technologizer.com/2011/12/08/mossberg-reviews-asuss-convertible-tablet/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 21:15:42 +0000</pubDate>
		<dc:creator>Harry McCracken</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[All Things D]]></category>
		<category><![CDATA[ASUS]]></category>
		<category><![CDATA[Google Android]]></category>
		<category><![CDATA[Tablets]]></category>

		<guid isPermaLink="false">https://technologizer.wordpress.com/?p=50584</guid>
		<description><![CDATA[Over at All Things D, Walt Mossberg has reviewed Asus&#8217;s Transformer Prime, an Android Honeycomb tablet that has an optional, attachable keyboard. He likes it, sort of&#8211;although he likes the iPad better, and has multiple reservations.As someone who likes to use an iPad as a PC, I&#8217;m intrigued by Asus&#8217;s convertible design. It&#8217;s designed for [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=technologizer.com&amp;blog=3849727&amp;post=50584&amp;subd=technologizer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img src="http://technologizer.files.wordpress.com/2011/12/wpid-photo-dec-8-2011-922-am.jpg?w=319&#038;h=269" class="alignright" alt="" width="319" height="269">Over at All Things D, Walt Mossberg has <a href="http://allthingsd.com/20111207/solid-keyboard-elevates-this-tablet-though-software-lags/">reviewed</a> Asus&#8217;s Transformer Prime, an Android Honeycomb tablet that has an optional, attachable keyboard. He likes it, sort of&#8211;although he likes the iPad better, and has multiple reservations.As someone who <a href="http://technologizer.com/2011/12/05/how-the-ipad-2-became-my-favorite-computer/">likes to use an iPad as a PC</a>, I&#8217;m intrigued by Asus&#8217;s convertible design. It&#8217;s designed for folks like me who like tablets but also like clicky QWERTY keyboards. But I&#8217;m also worried about Walt&#8217;s battery tests, which showed the Prime running for a little under seven hours on a charge, vs. a little over ten hours for the iPad. My single favorite thing about the iPad isn&#8217;t the size or the weight or the apps&#8211;it&#8217;s that Apple claims ten hours of battery life, and&#8211;in my experience&#8211;delivers it.<br />
&nbsp;<br />
<span id="more-50584"></span><br />
Asus, on the other hand, says that the Prime will run for eighteen hours on a charge, a figure which might have me whipping out my credit card even now if I thought it reflected what I&#8217;d get in the real world. As Walt explains in his story, the fact that he got under seven hours requires some explanation:  He tested using a setting called Normal, which Asus now says really emphasizes high performance. If you were trying to eke as much life as possible out of the tablet, you might be able to get more. &nbsp;<br />
  &nbsp;<br />
But what do you think the chances are that you&#8217;d really get eighteen hours?</p>
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		<slash:comments>6</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/a7899e8595e484602ab4c4ff2062de99?s=96&#38;d=http%3A%2F%2Fs0.wp.com%2Fi%2Fmu.gif" medium="image">
			<media:title type="html">Harry McCracken</media:title>
		</media:content>

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	</item>
		<item>
		<title>The Cost of Chrome OS: How About $250 or Less?</title>
		<link>http://technologizer.com/2011/03/17/the-cost-of-chrome-os-how-about-250-or-less/</link>
		<comments>http://technologizer.com/2011/03/17/the-cost-of-chrome-os-how-about-250-or-less/#comments</comments>
		<pubDate>Thu, 17 Mar 2011 17:16:47 +0000</pubDate>
		<dc:creator>Harry McCracken</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[ASUS]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Chrome OS]]></category>
		<category><![CDATA[Netbooks]]></category>
		<category><![CDATA[Notebooks]]></category>

		<guid isPermaLink="false">http://technologizer.com/?p=39861</guid>
		<description><![CDATA[When I wrote about Google&#8217;s experimental CR-48 Chrome OS notebook last December, I guessed that it might cost about $449 if it were a commercial product. That seemed high for a device that was entirely dedicated to accessing the Web (and nearly useless when you couldn&#8217;t get online). And a bunch of people told me [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=technologizer.com&amp;blog=3849727&amp;post=39861&amp;subd=technologizer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-5173" href="http://technologizer.com/2008/12/11/google-ships-chrome-10-now-for-the-to-do-list/chromebox1/"><img class="alignright size-full wp-image-5173" title="chromebox1" src="http://technologizer.files.wordpress.com/2008/12/chromebox1.png" alt="" width="160" height="146" /></a>When I <a href="http://technologizer.com/2010/12/08/chrome-os-honeycomb/">wrote about Google&#8217;s experimental CR-48 Chrome OS notebook</a> last December, I guessed that it might cost about $449 if it were a commercial product. That seemed high for a device that was entirely dedicated to accessing the Web (and nearly useless when you couldn&#8217;t get online). And a bunch of people told me my guestimate was too high.</p>
<p>Months later, nobody has announced any detail on the Chrome OS machines which will supposedly be shipping in just a few months. But there are rumors&#8211;<a href="http://www.digitimes.com/news/a20110316PD215.html">courtesy of rumor kingpin Digitimes</a>&#8211;that Asus has plans to release a netbook for $200-$250 in June. One that might conceivably run Chrome OS. (I say &#8220;might conceivably&#8221; because Digitimes&#8217; sources say that Asus &#8220;should&#8221; use either Chrome OS or Android on the machine&#8211;which is a whole lot vaguer than saying that Asus <em>will</em> use either one of those operating systems.)</p>
<p>Could Asus sell a decent Chrome OS laptop with an 12.1&#8243; screen and built-in wireless broadband for $250 or less? That sounds aggressive to me. But if they can manage it, the deal sounds a whole lot more appealing than the $449 Chromebook I envisioned. And if they can sell a clamshell device at that pricetag, couldn&#8217;t they whack off the keyboard, add an on-screen one, and have a plausible low-end tablet?</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<slash:comments>5</slash:comments>
	
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			<media:title type="html">Harry McCracken</media:title>
		</media:content>

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			<media:title type="html">chromebox1</media:title>
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		<item>
		<title>PrimeSense and Asus Bringing Kinect Tech to PCs</title>
		<link>http://technologizer.com/2011/01/03/primesense-and-asus-bring-kinect-tech-to-pcs/</link>
		<comments>http://technologizer.com/2011/01/03/primesense-and-asus-bring-kinect-tech-to-pcs/#comments</comments>
		<pubDate>Tue, 04 Jan 2011 02:20:53 +0000</pubDate>
		<dc:creator>Jared Newman</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[ASUS]]></category>
		<category><![CDATA[Microsoft Kinect]]></category>
		<category><![CDATA[PrimeSense]]></category>

		<guid isPermaLink="false">http://technologizer.com/?p=36869</guid>
		<description><![CDATA[It was just over a year ago when PrimeSense showed me (and Harry, separately) a demo of the motion-sensing camera technology that helps power Microsoft&#8217;s Kinect game controller. Now, PrimeSense is spreading out and partnering with Asus for gesture control on PCs. The WAVI Xtion is a motion sensor for browsing multimedia and Internet content, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=technologizer.com&amp;blog=3849727&amp;post=36869&amp;subd=technologizer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-thumbnail wp-image-36870" style="margin:3px;" title="wavixtion" src="http://technologizer.files.wordpress.com/2011/01/wavixtion.jpg?w=128&#038;h=71" alt="" width="128" height="71" />It was just over a year ago when PrimeSense showed me (<a href="http://technologizer.com/2010/01/11/primesense-remote-control-without-the-remote-control/">and Harry</a>, separately) a demo of the motion-sensing camera technology that helps power Microsoft&#8217;s Kinect game controller. Now, PrimeSense is spreading out and partnering with Asus for gesture control on PCs.</p>
<p>The WAVI Xtion is a motion sensor for browsing multimedia and Internet content, using PrimeSense&#8217;s camera and infrared sensor tech to track users in 3D space. It&#8217;s meant for home theater PCs and will be commercially available in the second quarter, price unspecified.</p>
<p>More exciting, I think, is Xtion PRO, a tool for third-party developers to create their own gesture-based applications and software. Asus plans to host an online store for developers to hawk their motion-sensing apps, presumably to consumers who buy the WAVI Xtion sensor. The PRO development tools are coming in February.</p>
<p>It all sounds kind of lofty, given that Asus is primarily a hardware company, but if all goes to plan on the software front, Asus could be the the first company to create a market for the creativity of Kinect hackers. We&#8217;ve seen <a href="http://vimeo.com/17040999">some</a> pretty <a href="http://vimeo.com/16818988">impressive</a> tech <a href="http://www.youtube.com/watch?v=eWmVrfjDCyw&amp;feature=player_embedded">demos</a> from hobbyists, so I can only imagine what would come from financial incentives in the form of an app marketplace.</p>
<p>PrimeSense will have the whole setup on display at the Consumer Electronics Show this week. I plan to check it out.</p>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Jared Newman</media:title>
		</media:content>

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			<media:title type="html">wavixtion</media:title>
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		<title>Acer&#8217;s Dual-Screen Notebook vs. Asus&#8217;s Potent Thin-and-Light: Which Do You Like?</title>
		<link>http://technologizer.com/2010/12/20/acers-dual-screen-notebook-vs-asuss-potent-thin-and-light-which-do-you-like/</link>
		<comments>http://technologizer.com/2010/12/20/acers-dual-screen-notebook-vs-asuss-potent-thin-and-light-which-do-you-like/#comments</comments>
		<pubDate>Mon, 20 Dec 2010 21:58:59 +0000</pubDate>
		<dc:creator>Harry McCracken</dc:creator>
				<category><![CDATA[Computers]]></category>
		<category><![CDATA[Last Gadget Standing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Acer]]></category>
		<category><![CDATA[ASUS]]></category>
		<category><![CDATA[Notebooks]]></category>

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		<description><![CDATA[Now that we&#8217;ve identified our semi-finalists for the Last Gadget Standing event at next month&#8217;s Consumer Electronics Show, we&#8217;d like your input on some of the contenders. There aren&#8217;t any direct competitors among them&#8211;many of the products, in fact, are pretty darn unique. We do, however, have two Windows portables. There&#8217;s Acer&#8217;s Iconia, which ditches [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=technologizer.com&amp;blog=3849727&amp;post=36476&amp;subd=technologizer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-33758" title="Last Gadget Standing" src="http://technologizer.files.wordpress.com/2008/08/lgs-badget.jpg" alt="" width="80" height="102" />Now that we&#8217;ve <a href="http://technologizer.com/2010/12/19/help-us-whittle-down-our-last-gadget-standing-contestants/">identified our semi-finalists for the Last Gadget Standing event at next month&#8217;s Consumer Electronics Show</a>, we&#8217;d like your input on some of the contenders. There aren&#8217;t any direct competitors among them&#8211;many of the products, in fact, are pretty darn unique.</p>
<p>We do, however, have two Windows portables. There&#8217;s <a href="http://technologizer.com/2010/12/13/are-two-screens-better-than-one/">Acer&#8217;s Iconia</a>, which ditches a physical keyboard in favor of a second screen that can display information or serve as a ten-finger multitouch keyboard. And there&#8217;s <a href="http://technologizer.com/2010/12/19/deceptively-thin-surprisingly-fast/">Asus&#8217;s U36Jc</a>, which looks far more conventional than the Iconia but packs components&#8211;an Intel i5 CPU and discrete Nvidia graphics&#8211;which you might not expect to find in a thin-and-light laptop with a 13&#8243; display.</p>
<p>Two interesting-but-very-different machines. Your take, please:</p>
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		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/a7899e8595e484602ab4c4ff2062de99?s=96&#38;d=http%3A%2F%2Fs0.wp.com%2Fi%2Fmu.gif" medium="image">
			<media:title type="html">Harry McCracken</media:title>
		</media:content>

		<media:content url="http://technologizer.files.wordpress.com/2008/08/lgs-badget.jpg" medium="image">
			<media:title type="html">Last Gadget Standing</media:title>
		</media:content>
	</item>
		<item>
		<title>Deceptively Thin, Surprisingly Fast</title>
		<link>http://technologizer.com/2010/12/19/deceptively-thin-surprisingly-fast/</link>
		<comments>http://technologizer.com/2010/12/19/deceptively-thin-surprisingly-fast/#comments</comments>
		<pubDate>Sun, 19 Dec 2010 18:34:56 +0000</pubDate>
		<dc:creator>Harry McCracken</dc:creator>
				<category><![CDATA[Computers]]></category>
		<category><![CDATA[Last Gadget Standing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[ASUS]]></category>
		<category><![CDATA[Notebooks]]></category>
		<category><![CDATA[PCs]]></category>

		<guid isPermaLink="false">http://technologizer.com/?p=36408</guid>
		<description><![CDATA[Last Gadget Standing Nominee: Asus U36Jc-A1 Price: $999 The computing world is awash in powerful laptops. There are also more and more thin-and-light notebooks with 13&#8243; screens. But 13&#8243; thin-and-lights that are truly powerful? They&#8217;re still a rare breed. That&#8217;s what makes the Asus U36Jc-A1 intriguing: It looks like a typical 13-incher that emphasizes portability [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=technologizer.com&amp;blog=3849727&amp;post=36408&amp;subd=technologizer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-36409" title="Asus" src="http://technologizer.files.wordpress.com/2010/12/asus.jpg" alt="" width="545" height="431" /><strong>Last Gadget Standing Nominee: </strong><a href="http://www.asus.com/product.aspx?P_ID=XrzH3yU3IVV4nMqL">Asus U36Jc-A1</a></p>
<p><strong>Price: </strong>$999</p>
<p><img class="alignleft size-full wp-image-36291" title="Top 25 Logo(Small)" src="http://technologizer.files.wordpress.com/2010/12/top-25-logosmall.jpg" alt="Top 25" width="65" height="150" />The computing world is awash in powerful laptops. There are also more and more thin-and-light notebooks with 13&#8243; screens. But 13&#8243; thin-and-lights that are truly powerful? They&#8217;re still a rare breed. That&#8217;s what makes the Asus U36Jc-A1 intriguing: It looks like a typical 13-incher that emphasizes portability over potency, but it packs a standard-voltage Intel Core i5 CPU and Nvidia G310M discrete graphics. It also has Nvidia&#8217;s Optimus technology, which lets the system switch between the G310M and integrated graphics on the fly for better battery life&#8211;Asus says it can run up to nine hours on a charge.</p>
<p>The U36Jc-A1 has an aluminum-magnesium alloy shell, is .76&#8243; thick, and weighs 3.4 pounds. Asus says it&#8217;ll go on sale on January 17th.</p>
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		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/a7899e8595e484602ab4c4ff2062de99?s=96&#38;d=http%3A%2F%2Fs0.wp.com%2Fi%2Fmu.gif" medium="image">
			<media:title type="html">Harry McCracken</media:title>
		</media:content>

		<media:content url="http://technologizer.files.wordpress.com/2010/12/asus.jpg" medium="image">
			<media:title type="html">Asus</media:title>
		</media:content>

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			<media:title type="html">Top 25 Logo(Small)</media:title>
		</media:content>
	</item>
		<item>
		<title>Asus Pronunciation Demystified</title>
		<link>http://technologizer.com/2010/12/17/asus-pronunciation-demystified/</link>
		<comments>http://technologizer.com/2010/12/17/asus-pronunciation-demystified/#comments</comments>
		<pubDate>Sat, 18 Dec 2010 00:50:18 +0000</pubDate>
		<dc:creator>Jared Newman</dc:creator>
				<category><![CDATA[Oneliners]]></category>
		<category><![CDATA[ASUS]]></category>

		<guid isPermaLink="false">http://technologizer.com/?p=36337</guid>
		<description><![CDATA[At last, Asus has clarified how to pronounce its name (&#8220;Eh-Seuss&#8221;). Still no hope for all those unfortunately-named products.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=technologizer.com&amp;blog=3849727&amp;post=36337&amp;subd=technologizer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>At last, Asus has clarified <a href="http://www.engadget.com/2010/12/17/how-to-pronounce-asus-video/">how to pronounce its name</a> (&#8220;Eh-Seuss&#8221;). Still no hope for all those <a href="http://technologizer.com/2010/12/14/the-weird-world-of-tech-product-names/">unfortunately-named products</a>.</p>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Jared Newman</media:title>
		</media:content>
	</item>
		<item>
		<title>In Search of Microsoft&#8217;s Tablet Strategy</title>
		<link>http://technologizer.com/2010/05/31/in-search-of-microsofts-tablet-strategy/</link>
		<comments>http://technologizer.com/2010/05/31/in-search-of-microsofts-tablet-strategy/#comments</comments>
		<pubDate>Mon, 31 May 2010 18:43:34 +0000</pubDate>
		<dc:creator>Harry McCracken</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[ASUS]]></category>
		<category><![CDATA[Microsoft. Windows]]></category>
		<category><![CDATA[MSI]]></category>
		<category><![CDATA[Tablets]]></category>

		<guid isPermaLink="false">http://technologizer.com/?p=27558</guid>
		<description><![CDATA[It&#8217;s Memorial Day in the U.S., but in Taipei, it&#8217;s time for Computex&#8211;the show that serves as an excellent freeze-frame of what the PC industry is excited about at the moment. Judging from the news so far, what it&#8217;s excited about is the iPad. As Engadget is reporting, Asus is showing off something called the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=technologizer.com&amp;blog=3849727&amp;post=27558&amp;subd=technologizer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-27561" href="http://technologizer.com/2010/05/31/in-search-of-microsofts-tablet-strategy/eeepad/"><img class="alignright size-full wp-image-27561" title="Eee Pad" src="http://technologizer.files.wordpress.com/2010/05/eeepad.png" alt="" width="300" height="190" /></a>It&#8217;s Memorial Day in the U.S., but in Taipei, it&#8217;s time for Computex&#8211;the show that serves as an excellent freeze-frame of what the PC industry is excited about at the moment. Judging from the news so far, what it&#8217;s excited about is the iPad.</p>
<p>As Engadget is reporting, Asus is <a href="http://www.engadget.com/2010/05/31/asus-eee-pad-official-intel-culv-processors-windows-7-and-a-1/">showing off something called the Eee Pad at the show</a>&#8211;a vaguely iPad-esque looking device that runs Windows 7, packs an Intel ultra-low voltage CPU, and (like the iPad) claims ten hours of battery life on a charge. It&#8217;s safe to say that Asus still has heavy lifting to do to make the Eee Pad a reality: It isn&#8217;t planning to ship it until next year. By then, it&#8217;ll face competition from other Windows 7 tablets, such as <a href="http://www.engadget.com/2010/05/31/msi-windpad-is-a-10-inch-intel-powered-windows-7-tablet/">this Computex debutante from MSI</a>, not to mention Android tablets (MSI is <a href="http://www.engadget.com/2010/05/31/msi-windpad-110-a-10-inch-tegra-2-powered-android-tablet/">showing one of those</a>, too)</p>
<p><span id="more-27558"></span></p>
<p>Both the Asus and the MSI look pretty much like Windows subnotebooks that have had their keyboards chopped off. Assuming that Windows-based tablets have a future, though, they&#8217;ve got to amount to something more than that. And they&#8217;ve got to amount to something which neither Microsoft nor any of its hardware partners have articulated so far.</p>
<p>Steve Ballmer&#8217;s <a href="http://technologizer.com/2010/01/11/what-exactly-is-a-slate-pc/">CES keynote</a> was only five months ago, but it&#8217;s already something out of an era that feels ancient. He showed off upcoming &#8220;Slate PCs,&#8221; including a much-hyped HP model which is <a href="http://technologizer.com/2010/04/30/is-hps-slate-dead/">now mysteriously missing</a>. At the show, a Microsoft executive told me that Microsoft had no plans to customize Windows 7 any further for touch-screen devices. Meanwhile, the Microsoft &#8220;Courier&#8221; concept tablet which a lot of people loved turned out to be <a href="http://technologizer.com/2010/04/29/courier-we-hardly-knew-ye/">destined for the dustbin of concept PC history</a>.</p>
<p>Even though Microsoft hasn&#8217;t had much to say about tablets lately, it would be stunning if its tablet strategy hadn&#8217;t evolved a <em>lot</em> since early January. Actually, given its track record in recent months, it&#8217;s probably just as well if it stays mum until it can show products which will definitely ship in our lifetimes.</p>
<p>So what&#8217;s Microsoft thinking? I see three possibilities:</p>
<ul>
<li>It could continue with its current strategy of putting full-blown Windows 7 on tablets;</li>
<li>It could mimic Apple&#8217;s approach by building a version of the Windows Phone OS designed for bigger screens;</li>
<li>It could do both, by offering both full-blown Windows <em>and</em> mobile Windows for use on tablets&#8211;a little like the duality of Google&#8217;s Chrome OS/Android gameplan.</li>
</ul>
<p>(There are probably other strategies Microsoft could persue, such as building a new OS utterly from scratch or hoping that the iPad is a fad; those seem unlikely, though.)</p>
<p>Trouble is, there are major gotchas with all three of the likely scenarios:</p>
<ul>
<li>Even if the new Windows 7 tablets are solid from a hardware standpoint, they&#8217;re doomed to be unsatisfying compromises unless both the operating system and the apps that run on it are designed with touch in mind&#8211;not as an afterthought, but as the primary interface;</li>
<li>Microsoft clearly has its hands full just getting Windows Phone 7 out there as a <em>phone</em> OS;</li>
<li>Two mobile versions of Windows is a recipe for confusion.</li>
</ul>
<p>If I were forced at gunpoint to guess what Microsoft will do, I&#8217;d venture that it&#8217;ll try possibility #3 and offer multiple Windows variants for tablets. This is a company that&#8217;s more comfortable placing multiple bets than letting everything ride on one gigantic gamble. I also think it&#8217;s going to be 2011 before Microsoft&#8217;s strategy is clear and products based upon it are widely available.</p>
<p>So what would get you excited about Windows tablets?</p>
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		<slash:comments>9</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/a7899e8595e484602ab4c4ff2062de99?s=96&#38;d=http%3A%2F%2Fs0.wp.com%2Fi%2Fmu.gif" medium="image">
			<media:title type="html">Harry McCracken</media:title>
		</media:content>

		<media:content url="http://technologizer.files.wordpress.com/2010/05/eeepad.png" medium="image">
			<media:title type="html">Eee Pad</media:title>
		</media:content>
	</item>
		<item>
		<title>Asus&#8217;s E-Reader Breakthrough?</title>
		<link>http://technologizer.com/2010/01/18/asuss-e-reader-breakthrough/</link>
		<comments>http://technologizer.com/2010/01/18/asuss-e-reader-breakthrough/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 10:30:32 +0000</pubDate>
		<dc:creator>Harry McCracken</dc:creator>
				<category><![CDATA[Oneliners]]></category>
		<category><![CDATA[ASUS]]></category>
		<category><![CDATA[Displays]]></category>
		<category><![CDATA[E-Readers]]></category>

		<guid isPermaLink="false">http://technologizer.com/?p=22317</guid>
		<description><![CDATA[A &#8220;6in, high-brightness, OLED colour screen that should run for a whopping 122 hours on one battery charge&#8220;? That&#8217;s either one of the biggest breakthroughs in display technology in eons, or a misunderstanding, or partial information that doesn&#8217;t mention some gigantic gotcha. I hope it&#8217;s the first of these possibilities, but I&#8217;m not placing any [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=technologizer.com&amp;blog=3849727&amp;post=22317&amp;subd=technologizer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>A <a href="http://technology.timesonline.co.uk/tol/news/tech_and_web/personal_tech/article6989540.ece">&#8220;6in, high-brightness, OLED colour screen that should run for a whopping 122 hours on one battery charge</a>&#8220;? That&#8217;s either one of the biggest breakthroughs in display technology in eons, or a misunderstanding, or partial information that doesn&#8217;t mention some gigantic gotcha. I hope it&#8217;s the first of these possibilities, but I&#8217;m not placing any bets&#8230;</p>
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			<media:title type="html">Harry McCracken</media:title>
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		<title>Project Switchback: Moving from a Mac to Windows 7</title>
		<link>http://technologizer.com/2009/11/02/project-switchback/</link>
		<comments>http://technologizer.com/2009/11/02/project-switchback/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 15:44:07 +0000</pubDate>
		<dc:creator>Harry McCracken</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[ASUS]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Microsoft. Windows]]></category>
		<category><![CDATA[Operating Systems]]></category>

		<guid isPermaLink="false">http://technologizer.com/?p=19246</guid>
		<description><![CDATA[Back in 2004, I was shopping for a new laptop at CompUSA. I took a wrong turn into the store&#8217;s tiny Apple section and had an epiphany: Why not buy a Mac? (I&#8217;d been a Mac user in the 1980s, and still used them on the job to do page layouts, but every computer I&#8217;d [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=technologizer.com&amp;blog=3849727&amp;post=19246&amp;subd=technologizer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-19247 alignleft" title="Project Switchback" src="http://technologizer.files.wordpress.com/2009/10/switchback.png" alt="Project Switchback" width="262" height="258" />Back in 2004, I was shopping for a new laptop at CompUSA. I took a wrong turn into the store&#8217;s tiny Apple section and had an epiphany: Why not buy a Mac? (I&#8217;d been a Mac user in the 1980s, and still used them on the job to do page layouts, but every computer I&#8217;d bought since 1992 had run Windows.) If nothing else, I figured it would make me a smarter computer journalist, and I couldn&#8217;t think of any showstopping arguments against owning a Mac&#8230;even though I was the editor of PC World.</p>
<p>I ended up <a href="http://www.pcworld.com/article/115598/up_front_the_more_operating_systems_the_merrier.html">buying a 12-inch PowerBook</a>. I&#8217;ve purchased and used both Macs and Windows machines in the years since, but have unquestionably logged more hours on Macs than on Windows PCs over the past two or three years.</p>
<p>That&#8217;s about to change, at least for a little while. Now that Windows 7 is the current version of the operating system, I&#8217;m not only going to use it&#8211;which I&#8217;ve been doing with various versions for a year&#8211;but to run it as my primary OS. What better way to come to some real-world, up-to-the-moment conclusions  about how Windows and Apple&#8217;s OS compare?</p>
<p><span id="more-19246"></span></p>
<p>The Windows 7 computer I&#8217;m going to be spending most of my time with is an <a href="http://www.amazon.com/UL30A-X5-Light-13-3-Inch-Black-Laptop/dp/B002P3KMVC/ref=sr_1_1?ie=UTF8&amp;s=electronics&amp;qid=1257144126&amp;sr=8-1">Asus UL30A-X5</a>. It&#8217;s one of those newfangled ultra-low voltage, thin-and-light laptops that the PC industry <a href="http://technologizer.com/2009/07/17/sorry-consumers-you-still-mistakenly-like-netbooks/">hopes will replace netbooks</a>. It&#8217;s got a 1.3-GHz Intel Core 2 Duo CPU, 4GB of RAM, no optical drive, and the most hard-disk space I&#8217;ve ever had in one PC: 500GB. The screen measures 13.3&#8243;, the keyboard and the touchpad are comfy. The touchpad <em>button </em>is too small, and the <a href="http://usa.asus.com/product.aspx?P_ID=8CwAK6XZ0pekc7aI">claimed battery life of twelve hours</a> feels like an impossible dream so far. Mostly, though, I&#8217;m happy&#8211;especially for the $675 I paid.</p>
<p>A few initial thoughts about life with Windows 7 on the UL30A-X5:</p>
<p><strong>This thin-and-light form factor is nice. </strong>I don&#8217;t think it&#8217;s going to kill off netbooks, since there&#8217;s a price premium&#8211;this UL30A-X5 cost $300 more than my Asus Eee PC 1000HE. But I like the balance of size, weight, power, and price. It&#8217;s sort of like a hybrid of the best features of the $999 white MacBook and the $1499 MacBook Air, only much less expensive than either.</p>
<p><strong>Windows 7 runs well on this system.</strong> Last year, I bought a Lenovo ThinkPad with Windows Vista preinstalled, and it was a chokey, pokey dog of a PC&#8211;until I downgraded it to Windows XP, whereupon it became quite pleasant. The Asus comes with the 64-bit version of Windows 7 Home Premium, and it&#8217;s run pretty smoothly so far. It hasn&#8217;t been quirk-free&#8211;at one point it shut itself down and rebooted for reasons I couldn&#8217;t determine, and PowerPoint sometimes forgets to render thumbnails&#8211;but Macs can behave oddly, too.</p>
<p><strong>Windows remains kinda messy</strong><strong>.</strong> This is something which Windows  7 didn&#8217;t seem to address. I have two Downloads folders&#8211;one alongside my My Documents one and one <em>inside </em>it. Different software companies still have different philosophies about where they should program files. Some programs install a folder on the Start menu, and others just stick an icon there. End result: I spend more time looking for stuff than I do in Snow Leopard.</p>
<p><strong>Macs still make a better first impression.</strong> This Asus isn&#8217;t crippled by unwantedware, but it does have a cryptically-named advertising demo on the desktop, along with a bunch of Asus utilities which don&#8217;t really need to be there. The Trend Micro security software demanded my attention from the moment I booted up the PC for the first time. And I don&#8217;t quite understand why Asus&#8217;s system backup software tells me to have blank CDs ready when this laptop doesn&#8217;t have an optical drive.</p>
<p><strong>The Control Panel needs work.</strong> It performs roughly the same tasks as Snow Leopard&#8217;s System Preferences, yet it&#8217;s about five times more intimidating. (The dumbed-down interface that it&#8217;s had in recent Windows releases makes it harder to use, not easier.) I&#8217;d put reinventing it among the top ten items in my personal wish list for Windows 8.</p>
<p><strong>My MacBook Pro comes out of sleep mode way quicker.</strong> I open it up, and by the time I&#8217;m ready to begin doing something, it&#8217;s ready to accept my input. With the Asus, by contrast, I have to press the power button, and then sit through a lengthy sequence of screens.</p>
<p><strong>Hey, what&#8217;s with computer names in the Windows world?</strong> &#8220;UL30A-X5&#8243; is a typical moniker, but it&#8217;s also nearly impossible to memorize. Don&#8217;t manufacturers want to help us remember the names of their systems so we can recommend them to our pals and relatives?</p>
<p>Despite all of the above quibbles, I&#8217;ve enjoyed my first week with this system. In most respects that matter, it&#8217;s the nicest Windows computer I&#8217;ve owned in many years&#8211;I&#8217;m defining &#8220;nicest&#8221; as &#8220;least annoying&#8221;&#8211;and Windows 7 deserves much of the credit. More thoughts as I continue to use it&#8230;and I&#8217;ll let you know whether it stays my main machine or I end up segueing back to the Mac.</p>
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			<media:title type="html">Harry McCracken</media:title>
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			<media:title type="html">Project Switchback</media:title>
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