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	<title>Technologizer &#187; Dash</title>
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	<description>Reviews, News, and Opinion About Personal Technology by Harry McCracken &#38; Friends</description>
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		<title>Technologizer &#187; Dash</title>
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		<title>Dash Express is Killing Its Device? Sad. And Smart!</title>
		<link>http://technologizer.com/2008/11/03/dash-express-is-killing-its-device-sad-and-smart/</link>
		<comments>http://technologizer.com/2008/11/03/dash-express-is-killing-its-device-sad-and-smart/#comments</comments>
		<pubDate>Mon, 03 Nov 2008 19:24:56 +0000</pubDate>
		<dc:creator>Harry McCracken</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Dash]]></category>
		<category><![CDATA[GPS]]></category>

		<guid isPermaLink="false">http://technologizer.wordpress.com/?p=3645</guid>
		<description><![CDATA[Dash Navigation has announced that it&#8217;s going to stop selling the Dash Express, its clever, well-reviewed Web-enabled GPS unit. Instead, it&#8217;ll focus on licensing its technology to manufacturers of other gadgets&#8211;in-dash navigation systems, smartphones, netbooks, and the like&#8211;and it will cut its staff (reportedly by two thirds) to reflect its new direction. For a company [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=technologizer.com&amp;blog=3849727&amp;post=3645&amp;subd=technologizer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-3646" title="dashexpress" src="http://technologizer.files.wordpress.com/2008/11/dashexpress.png" alt="" width="170" height="183" />Dash Navigation has announced that <a href="http://www.dash.net/press_release.php?pr=16">it&#8217;s going to stop selling the Dash Express</a>, its clever, <a href="http://www.pcworld.com/article/143939/first_look_dash_express_gps_device_harnesses_the_web.html">well-reviewed</a> Web-enabled GPS unit. Instead, it&#8217;ll focus on licensing its technology to manufacturers of other gadgets&#8211;in-dash navigation systems, smartphones, netbooks, and the like&#8211;and it will cut its staff (reportedly by two thirds) to reflect its new direction.</p>
<p>For a company that helps people figure out how to get where they&#8217;re going, Dash had trouble charting its own course: Dash Express only started shipping in March, and so never had a chance to succeed. (It didn&#8217;t even make it to its first holiday season.) Even if Dash Navigation&#8217;s plans always involved licensing its technology and its own gadget existed mostly to demo the idea&#8217;s value&#8211;and I&#8217;ll bet that was the game plan all along&#8211;I can&#8217;t imagine it intended to get out of the hardware business after eight months.</p>
<p>On one level, this is sad news: Dash Express was an impressive product, and if I didn&#8217;t own a car with built-in GPS, I&#8217;d probably buy one. (Those that <em>did</em> buy the device should be okay: Dash says the service will continue.) But long term, I think that the company is doing the right thing, even if it&#8217;s doing it more hastily than it expected.</p>
<p>We&#8217;re pretty clearly in the waning days of the era of multiple gadgets, in which a rational person might buy and tote a phone, a GPS unit, a media player, a digital still camera, a video camera, an e-book reader, and maybe even another pocketable gizmo or two. Much of this functionality will merge into smart phones like the iPhone; some of it will be wired into cars via automotive computing platforms like <a href="http://en.wikipedia.org/wiki/Ford_Sync">Ford Sync</a>. It hasn&#8217;t all happened yet, but most of it surely will over the next few years.</p>
<p>(At the moment, the digital camera seems like the device least likely to be replaced by the phone&#8230;and I can&#8217;t imagine point-and-shoots disappearing entirely anytime soon. But I betcha that the best camera-phone cameras will get surprisingly good surprisingly soon.)</p>
<p>Bottom line: I think the future will see fewer successful makers of hardware&#8211;especially small ones, like Dash Networks&#8211;but will have plenty of room for smart software and service companies. And even though I now know I&#8217;ll never own a Dash Express, I hold out hope of using the Dash technology in some form someday&#8230;</p>
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			<media:title type="html">Harry McCracken</media:title>
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