If Sony is a bit nonplussed over all the attention for Amazon’.coms Kindle, it’s understandable. The Japanese consumer-electronics behemoth beat Amazon to market with e-book readers that share much of the Kindle’s appeal and technology, and their current touchscreen model arguably has a better interface than the Kindle 2. (Of course, the Kindle benefits hugely from its wireless connection and large selection of new books.)
Now Sony’s striking back with a couple of interesting new e-readers–including one called the Reader Pocket Edition (seen at left) that has a five-inch e-ink screen and a $199 pricetag, $100 less than the Kindle 2. Its very name pitches it as being pocketable; I haven’t seen one in person, but I’m guessing that the five-inch display means it’ll be a tight fit in a shirt pocket. (The pocket-filling iPhone has a 3.5-inch screen).
I’ll be intrigued to see if a relatively cheap, relatively small e-reader will appeal to folks who haven’t splurged on a Kindle. It’s true that iPhones and iPods Touch already make pretty pleasing e-readers thanks to apps like Kindle for iPhone and Eucalyptus, but the Pocket Edition’s screen is larger and its E-Ink display should let it run for days on a charge.
Sony is also announcing the Reader Touch Edition (at right), a touchscreen model which matches the Kindle’s six-inch screen and $299 price, but doesn’t have wireless. (Sony told ZDnet that it’s working on a wireless device.) It’s also matching Amazon’s price of $9.99 for bestsellers and new releases–down from $11.99–and touting its million-book library, although that figure includes a lotta public-domain tomes from Google.
People keep treating the Plastic Logic reader as the Kindle’s principal rival, and maybe it will be, once it stops being vaporous (it’s due sometime next year). For now, though, it’s really an Amazon-Sony battle–and it’s nice to see Sony coming back for more.
Are you any more interested in a $199 five-inch Sony e-reader (sans wireless) than in a $299 six-inch Amazon one?




Novelist Nicholson Baker is an unapologetic friend of paper–and his book 
Amazon’s decision to


For decades, books have come in two major variants: Big, expensive hardcovers and smaller, cheaper paperbacks. Now Amazon.com’s Kindle e-book line has splintered in a similar fashion: The company has started shipping its $489
I’m pleased–but not surprised–to report a happy ending to the tale of
Amazon.com, whose first pass at putting Kindle e-books on the iPhone was
Saw Star Trek, expected Tribbles…
So help me, I’m in favor of progress. I grew up loving magazines and feel blessed to have spent a large chunk of my life to date working on them, but when they go away, I’ll be okay with it. Most of the things that magazines do well, the Web does even better, and the inherently interactive nature of the Internet lets it do an array of things that are simply impossible for paper magazines. As for newspapers–well, they’re
No doubt Sony is beginning to feel the heat from Amazon. While its Sony Reader was on the market much longer than Amazon’s Kindle has been, in the short time Amazon’s device has been with us it has taken the e-book world by storm.
Until early last week, there was one Kindle e-reader–the original one. Now there are two: Amazon’s 






By Harry McCracken | Posted at 4:43 pm on Tuesday, August 4, 2009
3 Comments