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	<title>Technologizer &#187; Hasbro</title>
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		<title>Technologizer &#187; Hasbro</title>
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		<title>What Ms. Pac-Man Could Teach Hasbro About Scrabulous</title>
		<link>http://technologizer.com/2008/07/29/what-ms-pac-man-could-teach-hasbro-about-scrabulous/</link>
		<comments>http://technologizer.com/2008/07/29/what-ms-pac-man-could-teach-hasbro-about-scrabulous/#comments</comments>
		<pubDate>Tue, 29 Jul 2008 22:33:56 +0000</pubDate>
		<dc:creator>Harry McCracken</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[Hasbro]]></category>
		<category><![CDATA[Ms. Pac-Man]]></category>
		<category><![CDATA[Scrabulous]]></category>

		<guid isPermaLink="false">http://technologizer.wordpress.com/?p=206</guid>
		<description><![CDATA[I know I sounded cold and uncaring about Scrabulous fans who are being forced to go cold turkey when I blogged this morning. But I&#8217;m still sorry that a happier endgame didn&#8217;t happen, and still hold out a tiny sliver of hope for an unexpected fairytale ending. And it dawned on me that there&#8217;s little-known [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=technologizer.com&#038;blog=3849727&#038;post=206&#038;subd=technologizer&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-207" src="http://technologizer.files.wordpress.com/2008/07/pacscrab.png" alt="" width="232" height="127" />I know I sounded cold and uncaring about <a href="http://technologizer.com/2008/07/29/sorry-scrabulous-fans-im-only-mildly-sympathetic/">Scrabulous fans who are being forced to go cold turkey </a>when I blogged this morning. But I&#8217;m still sorry that a happier endgame didn&#8217;t happen, and still hold out a tiny sliver of hope for an unexpected fairytale ending.</p>
<p>And it dawned on me that there&#8217;s little-known precedent for the notion of Hasbro deciding to legitimize and leverage Scabulous, in the well-rounded, chomp-chomping-chomping form of Ms. Pac-Man.</p>
<p>Nobody other than hardcore arcade-game nuts remembers this, but&#8211;as <a href="http://en.wikipedia.org/wiki/Ms._Pac-Man">Wikipedia explains</a>&#8211;the distaff member of the happy Pac-Man couple had her origins in a bootlegged hack of Pac-Man called Crazy Otto, from a Boston-area company called General Computer Corporation. Midway, Pac-Man&#8217;s American distributor, liked the game so much that it gave Otto a sex-change operation and made the game an official sequel to Pac-Man. Namco, the Japanese company that originated Pac-Man, eventually ended up owning his spouse as well.</p>
<p>According to Wikipedia, there&#8217;s at least a little bad blood between Ms.P. and Namco to this day&#8211;she&#8217;s not mentioned in Namco&#8217;s official archives. But twenty-seven years after her birth, she&#8217;s if anything more omnipresent than ever, and all those quarters have added up to untold millions in profit for Midway. (I played a lot of Ms. Pac-Man back in the early 1980s, but if you&#8217;d told me back then that in 2008 I&#8217;d own a phone made by that Apple II company, and could play a <a href="http://en.wikipedia.org/wiki/Ms._Pac-Man">perfect recreation of Ms. Pac-Man</a> on it, I&#8217;d never have believed you.)</p>
<p>The story isn&#8217;t an exact parallel for the Scrabulous saga&#8211;Midway adopted La Pac before anyone had heard of her, not after she became a phenomenon. And it&#8217;s important to remember that we don&#8217;t really know Hasbro&#8217;s thinking on the notion of acquiring Scrabulous&#8211;whether it never seriously considered doing so, flirted with the idea, or tried to and was rebuffed. But the birth of Ms. Pac-Man was sure an example of a large company showing some creative thinking when it was faced with a small company&#8217;s unauthorized use of its intellectual property. And the Scrabulous takedown certainly was not.</p>
<p>Now you&#8217;ll have to excuse me&#8211;I have a sudden, inexplicable desire to play a game or two of Ms. Pac-Man&#8230;</p>
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			<media:title type="html">Harry McCracken</media:title>
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		<title>Sorry, Scrabulous Fans, I&#8217;m Only Mildly Sympathetic</title>
		<link>http://technologizer.com/2008/07/29/sorry-scrabulous-fans-im-only-mildly-sympathetic/</link>
		<comments>http://technologizer.com/2008/07/29/sorry-scrabulous-fans-im-only-mildly-sympathetic/#comments</comments>
		<pubDate>Tue, 29 Jul 2008 16:06:06 +0000</pubDate>
		<dc:creator>Harry McCracken</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[Hasbro]]></category>
		<category><![CDATA[Scrabulous]]></category>

		<guid isPermaLink="false">http://technologizer.wordpress.com/?p=198</guid>
		<description><![CDATA[Today&#8217;s news brings one of the least-startling developments in recent tech history: U.S. and Canadian Facebook users are being denied access to Scrabulous, the extremely popular app that lets people play&#8230;well, let&#8217;s just say it: It lets them play a thinly-veiled pirated clone of Scrabble. The move was inevitable after Hasbro, which owns the North [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=technologizer.com&#038;blog=3849727&#038;post=198&#038;subd=technologizer&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-201" src="http://technologizer.files.wordpress.com/2008/07/scrabble.png" alt="" width="158" height="99" />Today&#8217;s news brings one of the least-startling developments in recent tech history: U.S. and Canadian <a href="http://bits.blogs.nytimes.com/2008/07/29/facebook-shuts-down-scrabulous/">Facebook users are being denied access to Scrabulous</a>, the extremely popular app that lets people play&#8230;well, let&#8217;s just say it: It lets them play a thinly-veiled pirated clone of Scrabble. The move was inevitable after Hasbro, which owns the North American rights to Scrabble, <a href="licensed Electronic Arts to do an official Scrabble Facebook app.">licensed Electronic Arts to do an official Scrabble Facebook app</a> and <a href="http://news.yahoo.com/s/ap/20080725/ap_on_hi_te/facebook_scrabble">sued the Indian brothers behind Scrabulous</a>. (Facebook is saying that it was Scrabulous&#8217;s developers that decided to disable it; for now, the game seems to live on at the <a href="http://www.scrabulous.com">Scrabulous site</a>.)</p>
<p>We&#8217;ll presumably see a <a href="http://mashable.com/2008/07/29/facebook-shutsdown-scrabulous/">bunch of posts like this one by Don Reisinger on Mashable</a>, siding with Scrabulous fans and the Brothers Agarwalla and caricaturing Hasbro as a company run by clueless geezers who don&#8217;t understand the Internet. And it&#8217;s tempting for me to join the dogpile-on-the-rabbit. The happiest scenario would have been for Hasbro to acquire or license Scrabulous and legitimize it&#8211;or, for that matter, to have rendered it unneccesary before it ever existed by coming out with a Facebook version of Scrabble a long time ago.</p>
<p>But truth to tell, I&#8217;m not all that irate at Hasbro, and I&#8217;m not all that sad on behalf of Scabulous fans or the Agarwallas. Unless you&#8217;re opposed to copyright law, period&#8211;or least contend that the Scrabble copyrights and trademarks should have expired already, which I guess is a defensible position, but one at odds with actual law&#8211;Hasbro has the right to protect Scrabble. It even has the right to do so in a way that other people believe to be stupid and unreasonable. (I&#8217;m a great believer in the idiosyncratic, libertarian notion that laws exist in part to permit people to behave in ways that other folks may believe&#8211;correctly, in some cases&#8211;to be stupid, unreasonable, and self-defeating.)</p>
<p>If forcing the Agarwallas to shutter the Scrabulous app turns hundreds of thousands of Scrabulous fans into Hasbro haters&#8230;well, that&#8217;s Hasbro&#8217;s call.</p>
<p>As for the Agarwallas, they&#8217;re clearly smart, talented guys. Maybe they could have figured out that Facebook-izing Scrabble without Hasbro&#8217;s consent might be a bad idea? Is it impudent of me to suggest that they coulda avoided all this by coming up with a compelling online word game that was&#8230;original?</p>
<p>(<strong>Full disclosure:</strong> I&#8217;ve played only a couple of games of Scrabble in my life. If this dust-up involved Monobulous or Cluebulous, I&#8217;d take this all a little more personally&#8230;)</p>
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