Technologizer

Breaking: We May Know What the First Letter of the Bing Logo Looks Like!

Tuesday, May 26, 2009

You know you’re desperate for news about a new search engine when the possibility of one letter of its logo being accidentally revealed merits comment. But what the heck: The ever-enterprising M.G. Siegler of TechCrunch popped into Bing.com, which may soon be revealed to be the home of Microsoft’s replacement for Live Search, and saw [...]

Microsoft Advertising Its Way to Top of Search

Monday, May 25, 2009

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Well, I’m not sure why it thinks it would work any different this time, but Microsoft at it again trying to advertise its way to better search marketshare with the search engine supposedly now known as Bing (previously known as Kumo). Altogether, about $80 to $100 million will be spent to promote the latest reboot, [...]

Microsoft’s Search Engine Way Behind Google? Must be the Name!

Wednesday, April 8, 2009

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The Wall Street Journal’s Nick Wingfield has a story up in which Microsoft’s Yusef Mehdi says that blind taste tests the company conducts show that consumers find the results from its Live Search search engine to be indistinguishable from Google results. But when Microsoft slaps the Google logo on Live Search results–in a sort of [...]

More Live Search Name Drama!

Friday, April 3, 2009

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ZDnet’s Mary-Jo Foley is speculating that the new name for Microsoft’s Live Search might not be Kumo after all. Maybe it’ll be…Bing! Of course, as Mary-Jo reminds us, rumor had it in the past that Microsoft was also considering a third new moniker, Hook. That could work, too…

More About Microsoft’s Kumo Search Engine, Sort of

Friday, March 13, 2009

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LiveSide.net has a screenshot of the home page of “Kumo,” the next-generation Microsoft search engine which is currently in internal use at the company, and which may or may not be called Kumo when it goes public. It looks a lot like the current Live Search home page, which is dominated by a big striking [...]

Microsoft’s Black Friday Black Eye

Monday, December 1, 2008

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If Microsoft wants to become a serious Web competitor to Google it should stop tripping over its own feet. On Black Friday, it was offering more apologies than bargains after embarrassing technical glitches incapacitated the company’s Live Search Cashback, scuttling its initiative to gain a larger share of the search market by giving searchers discounts [...]

Kumo? C’mon, Microsoft!

Monday, November 24, 2008

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I don’t think this is even a rumor yet so much as a random shard of speculation, but it’s all over the Web: Folks are wondering whether Microsoft is planning to rebrand Live Search, its confusingly-named search engine, as Kumo, a moniker it apparently controls. I’m usually a skeptic when it comes to attempts to improve [...]

Microsoft Still Bribing Consumers to Use Live Search

Wednesday, October 1, 2008

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What do you do when you can’t get consumers to use your product for free? You pay them to! Microsoft has introduced another incentive for Live Search users, called SearchPerks. In this program, users would receive “tickets” everytime they search. The best way to think of this is like a credit card rewards program. To participate, [...]

Ballmer Ties His Retirement to Live Search Success

Sunday, September 21, 2008

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Many had assumed the Ballmer era would end when his youngest child goes off to college, roughly in about a decade or so: he even hinted to that effect himself. Despite these earlier comments, the ever outspoken executive now seems to be quite frustrated over the apparent failures of Live Search, and will stay on [...]

Comcast: All You Can Eat…Up to 250GB!

Thursday, August 28, 2008

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How much data do I download from the Internet a month? I have no idea, and it’s probably not all that much. But I’m still concerned about Comcast’s plan to cut off customers who are a little download-crazy.

Microsoft’s Whacko But Entertaining New Live Search Feature

Wednesday, July 30, 2008

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It’s tough being Microsoft’s search engine. Life is great for Google; Yahoo, for all its problems, is very popular and has fantastic name recognition; Ask.com is a little guy (comparatively!) with some neat features. But Microsoft’s search offering’s woes begin with the fact that it’s hard to remember what it’s called. It began its life [...]