The New York Times’ Nick Bilton is reporting that Google, Intel, Sony, and Logitech are collaborating on a new platform for Internet-enabled TV called…Google TV, of course. Bilton doesn’t have a lot of detail, but he says that it’ll be an open-source platform that can run third-party apps; that it will include Google search; that it will run the Android OS and Chrome browser on Intel’s Atom processor; and that Logitech is working on remote controls, including one with a tiny QWERTY keyboard. Google has a prototype box, but the technology could be built into TVs; consumer products may arrive as soon as this summer.
It would have been startling if Google didn’t try to something along these lines, given that TV remains one of the most important screens in the lives of millions of people, and one without any Google presence to date. And nobody’s figured out how to build an Internet TV platform that’s truly a breakout hit–even Apple, which famously keeps insisting that Apple TV is a mere hobby. Roku and Vudu are both pretty nifty, but neither is close to becoming a household name.
By Harry McCracken | Posted at 6:12 am on Thursday, March 18, 2010
3 Comments