Technologizer

What if the Apple Tablet is a Mac?

Monday, August 17, 2009

Over the weekend, a French blog published new “photos” of Apple’s “upcoming” tablet. They looks fishy and pseudo-Appleish at best (and if the tablet isn’t coming until next year, which is now the consensus among the smartest Applewatchers I know, they’re here awfully early). I bring this up here mainly because the image seems to [...]

Outlook is Coming to the Mac in 2010

Thursday, August 13, 2009

4 Comments

The business unit within Microsoft responsible for Mac apps (which Microsoft likes to call the MacBU) is as old as the Mac itself, and it’s never behaved like it had been fully assimilated into the Redmondian Borg. Office for the Mac has long been a distinctly different product from its Windows counterpart–sometimes for better, sometimes [...]

How Bright Do You Keep Your Notebook Screen?

Friday, June 12, 2009

7 Comments

(Here’s another guest post by Pat Moorhead, Vice President of Advanced Marketing at AMD. Pat’s postings are his own opinions and may not represent AMD’s positions, strategies, or opinions. You can find Pat at Twitter as @PatrickMoorhead.) The current defacto standard used by PC makers to measure notebook battery life is MobileMark 2007 (MMO7). This [...]

Microsoft’s “Apple Tax” White Paper–Let’s Try That Again!

Monday, April 13, 2009

8 Comments

Last week, Microsoft sponsored a white paper that expanded upon the mantra in the company’s “Laptop Hunters” ads that Macs are overpriced computers that impose a price penalty based on an ethereal, needless “cool factor.” Said white paper featured charts involving Mac configurations that no longer exist, and calculations of the long-term cost of being [...]

Is Apple’s 17-Inch MacBook Pro Expensive? Round 2: The Competition Goes Consumer

Tuesday, April 7, 2009

34 Comments

Last week, I tried to conduct an objective price comparison of 17-inch Apple’s MacBook Pro and similarly-equipped Windows laptops. After I did, my friend Steve Wildstrom of BusinessWeek pointed out one basic problem with such comparisons: They’re impossible. By which he meant that there’s no way to do one that’ll strike everybody as sensible and [...]

Hey, Lauren! Is Apple’s 17-Inch MacBook Pro Expensive?

Tuesday, March 31, 2009

223 Comments

There’s something about comparing the prices of Windows PCs and Macs that makes otherwise cool and collected people–Windows and Mac users alike–become profoundly emotional and partisan, until steam shoots out of thefir ears and their eyeballs turn bright red. You can see this passion crop up in some of the comments on Ed Oswald’s two [...]

Apple Upgrades Its Desktops

Tuesday, March 3, 2009

2 Comments

To quote Steve Jobs, boom! Apple just did a sweeping update of its desktop Macs that involves lower prices, beefier components (especially graphics), and other improvements. And it also upgraded its wireless networking gear. All in all, it confirmed a ton of rumors that swirled through the blogosphere in recent weeks. A very quick rundown of [...]

A Consumer’s Guide to Apple Rumors

Tuesday, February 10, 2009

17 Comments

There are many unique things about Apple, Inc. And one of the oddest of all is the degree to which straightforward reporting about the company’s activities has been drowned out in recent years by a surging sea of rumor, speculation, prediction, and–increasingly—wishful thinking. Everybody, it seems, wants to spoil the surprise of Apple product launches [...]

Judge Breaths Life into Apple Clone Maker Countersuit

Monday, February 9, 2009

4 Comments

Following months of legal wrangling and a false start, Mac clone maker Psystar may finally get its day in court. A U.S. federal judge has ruled that Psystar will be given the opportunity to amend its counterlawsuit against Apple, filed after that company sued Psystar over its OS X-running PCs, to focus on alleged copyright [...]

Steve Jobs Keynotes: The (Fairly) Early Years

Wednesday, December 17, 2008

3 Comments

I’m not sure if there’s any consensus among historians about when the first Steve Jobs keynote happened–or, actually, if anyone has even asked that question until now. I like to think that it would be reasonable to say that it was in August 1976, when Jobs attended a computer fair in Atlantic City and demoed [...]

Apple Patentmania: 31 Years of Big Ideas

Monday, December 15, 2008

63 Comments

Apple may be famously secretive, but there’s one guy the company has been confiding in for more than three decades now. That would be its Uncle Sam, in the form of the U.S. Patent Office. The company’s patent filings are a remarkable record of Apple’s brainstorms, from its biggest blockbusters to its most humbling flops [...]

Are Mac Users Worried About Security? Our Survey-Takers Are…But Only a Little.

Monday, December 8, 2008

6 Comments

Last week, I got curious about whether Mac users spend any more time wrangling with security problems than in the past…or at least stressing about potential security risks. I decided to conduct a quick survey to get real feedback from real Mac users. The results (via the wonderful PollDaddy) are in, and for the most [...]

Last Call to Take Technologizer’s Mac Security Survey

Sunday, December 7, 2008

0 Comments

Just a quick note: We’d like to close our survey on Mac security soon and report the results, but we could use a few more responses. If you’ve got a Mac, could you please complete the survey? It’ll just take a few minutes, and your contribution will help make more more significant, interesting results. Thanks [...]

Mac Users: Please Take a Quick Survey About Security

Tuesday, December 2, 2008

3 Comments

There’s been a bit of a kerfuffle this week about a subject that crops up every so often and is always good for some spirited debate: Whether Mac users should be as proactive about protecting themselves against security attacks as their Windows-using friends. The Washington Post’s Brian Krebs noticed Apple recommending the use of anti-virus [...]

Mac’s Internet Share Rises, Firefox Above 20%

Tuesday, December 2, 2008

2 Comments

Internet research firm Net Applications has somewhat stunning news: Windows share of the operating system has fallen below 90 percent according to the company for the first time since the mid 1990s. Furthermore, its share of the browser market has also fallen, now below 70 percent for the first time in nearly a decade. IE now [...]

25 Unanswerable Questions About Apple

Wednesday, November 26, 2008

15 Comments

Everybody has two businesses, the old saying goes: their own business, and show business. It’s the same with technology, except everybody’s two business are their own business…and Apple’s. No other tech company on the planet is followed as avidly, nor is any so routinely second-guessed. And if anything, controversy over Apple’s decisions and dramas intensifies [...]