Technologizer posts about Mogulus

How to Produce Great Web Video in a Whole Lot Less Time

By  |  Posted at 10:38 am on Friday, December 5, 2008

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[David Spark (@dspark) is a veteran tech journalist and the founder of Spark Media Solutions, a storytelling production company that specializes in live event production. He also blogs and does a daily radio report for Green 960 in San Francisco at Spark Minute.]

speedvideoTen years ago when I worked at ZDTV (later to become TechTV) I made all the mistakes a first time producer can make in video production. I shot too much video. I didn’t set up a shoot schedule. I didn’t have an outline of what I wanted. And I ended up reshooting projects because I didn’t plan correctly.

Video production can be insanely time-consuming. Some of that is just a result of rookie mistakes made early on, but many production processes are simply unavoidable. Even though everyone has adopted non-linear video editing, watching video must be done linearly. A good producer can reduce time considerably if they plan better and learn how to more efficiently work their equipment. But even when you cut out all the fat, you still end up with the realization that  video production is slow.

About four years ago, at CES in Las Vegas, I started to see a new crop of software and devices specifically targeted at reducing the time it takes to produce a video. No single product or technology has shown itself to be the panacea for speedy video production, but when you use these tools and tricks in aggregate they can save you an enormous amount of time. Here are some suggestions that everyone can use. These tips are not just for professionals, but anyone looking to cut down the time it takes to produce video. I know I’ve left a lot out, so I look forward to you adding some of your own recommendations in the comments.

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