Technologizer Posts about Shopping

Amazon’s 1-Click e-commerce patent–everybody’s favorite poster child for overly-broad patents that don’t actually foster innovation–lives. After a four-year investigation, the U.S. Patent Office has concluded that the somewhat more limited version of the 1997 patent which Google Amazon refiled in 2007 is legitimate. When will other shopping sites be allowed to let you place an order with a single click? 2017, when Amazon’s patent expires.

Posted by Harry at 10:58 am

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comScore: Blizzard a Boon to Online Shopping

By Ed Oswald  |  Posted at 2:16 pm on Tuesday, December 22, 2009

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Research firm comScore said Tuesday that the blizzard that socked the Northeastern United States with one to three feet of snow did not prevent holiday shoppers from going about their business: they just did it online instead. Retailers pulled in some $767 million in sales on December 19 and 20, up 13 percent from last year.

The full week also proved to be profitable: a one week sales record was set with shoppers spending some $6.8 billion online, up six percent from a year ago. Good news for retailers, some of which expressed concern that the timing of the snowstorm could have put a serious damper on what is traditionally the biggest shopping weekend before Christmas.

“Consumers have clearly continued to spend online later into the season this year,” comScore chairman Gian Fulgoni said. “Retailers have been very aggressive with late season promotions while informing consumers that they could still get their purchases shipped in time for Christmas, and these tactics seem to be paying off.”

What also could be helping is anecdotal evidence that retailers are not panicking like they did last year, cutting prices early which in turn cuts into profits. I’ve heard quite a few shoppers complain that the deals “just aren’t as good as last year.” Well, this year retailers have gotten a lot smarter in managing inventories, thus meaning less overstock to get rid of at the end of the season.

So here’s a question for our Northeast US readers. Did you stay in and shop online?

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Uh Oh, It’s Almost Black Friday

By Harry McCracken  |  Posted at 1:16 am on Wednesday, November 25, 2009

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I like shopping for gadgets as much as the next technonerd–more so, probably–but I don’t plan to rush out to the mall on Black Friday. I like to do my splurging on my own schedule, thank you very much. Besides, I’m too young to be crushed to death by a stampede of wild-eyed, shopping cart-wielding consumers. (I’m also planning to skip Black Friday’s Web-based counterpart, Cyber Monday–even if it’s safer.)

But I did have fun thinking about both landmark shopping days as I wrote the first piece I’ve done for WePC.com in awhile. This one’s called “A Smart Skeptic’s Guide to PC Deals on Black Friday, Cyber Monday, and Beyond,” and is my attempt to summarize much of the advice I give friends and relatives who are shopping for computers during the holiday season. Take a look, share any tips of your own, then poke around WePC a bit–there’s lots of cool stuff there, including the opportunity to win free computers.

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TheFind’s New Take on Shopping Search

By Harry McCracken  |  Posted at 12:12 pm on Thursday, October 15, 2009

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The Find LogoShopping search engine TheFind has relaunched with a bunch of new features. It claims to cover 350 million products, and I believe it–I got tons of results when I searched for everything from cameras to camera accessories to specific books to baby products to condiments.

TheFind isn’t like a comparative pricing engine such as PriceGrabber, which returns results in a grid with lots of comparative info; nor is it like the review-centric Retrevo or Wize. Instead, it feels a little like a Google-style general-purpose search engine, except with extra features tailored to shopping–and all the results point to pages at e-commerce sites where you can buy stuff.

Continue reading this story…

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Wize’s New Shopping Search: Wiser, Still Room For Improvement

By Harry McCracken  |  Posted at 1:56 am on Wednesday, September 30, 2009

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WizeWize, a shopping research site that attempts to be a one-stop resource for finding out what folks think about products of all sorts, officially unveiled a major redesign on Tuesday. It’s a useful upgrade to a powerful reference tool, although I encountered a number of quirks as I explored the wealth of information it contains.

Wize reminds me of Retrevo, but that site goes deep on a specific range of consumer electronics products, and Wize covers stuff of all sorts, including a broader range of tech items, video games, home appliances, food and wine, toys, baby products, perfume, toys, and more. It aggregates millions of user reviews (and some professional ones) from all over the Web, coming up with overall ratings, letting you browse individual reviews and find merchants, and letting you see how products compare–including Wize Choices (well-reviewed items) and Unwize Choices (poorly-reviewed ones).

Continue reading this story…

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Orbitz and Buy.com’s Sales Tactics: Cluttered and Confusing


Orbitz LogoCnet’s Greg Sandoval has a good story on use of “loyalty” programs by Orbitz and Buy.com-which are basically attempts to get you to sign up for services that charge you monthly fees as you check out during the buying process. A meaningful number of shoppers apparently sign up for these services by accident, and the U.S. Senate Commerce Committee is investigating some of the companies that provide them. Good.

I wrote a few months ago about my own personal gripe with Orbitz, which kept tacking charges onto my ticket for things I hadn’t asked forthat I think should be illegal, period. Of course, both Orbitz and Buy.com say they provide the “loyalty” services because they think customers want them, and they say very few people complain. But maybe one of the lessons here is that online check-out transactions should be streamlined and distraction-free, period. (Amazon.com’s shopping experience can be cluttered, but once you pay up, it does a good job of making it simple.)

Posted by Harry McCracken at 12:35 pm

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The Deal of a Lifetime on a Dell Netbook!

By Harry McCracken  |  Posted at 4:20 pm on Saturday, January 31, 2009

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Monty HallI like to save money on a new PC as much as the next guy, but I’m not crazy at the strategy taken by many direct sellers these days–the one that involves there always being multiple sales and “instant rebates” and special offers and upgrade deals designed to get you to Buy Now! I’d much rather than pricing was less of a game and more of a straightforward transaction in which computer companies simply set reasonable everyday prices for their wares.

But even by normal standards, this offer from Dell that just arrived in my inbox is kinda silly. See if you can spot the absurdity:

Dell Deal

Yup–Dell is trying to lure me to plunk down my money with a Special Offer of $4 off. Which, if you ask me, shouldn’t be dignified with an exclamation point. Even though it reflects just how cheap netbooks and other laptops have gotten: Back in the days when garden-variety notebooks went for $1500 and up, there wasn’t a soul on the planet who would have been tempted by a discount of four bucks. For a $400 machine, though, maybe such a price cut willl seal the deal in some cases–Dell obviously thinks so.

I wanted to do the math on what sort of discount $4 is percentage-wise, but it’s impossible: I don’t know whether to use the $503 price or the $399 one. Come to think of it, I  also can’t quite tell if the $4 discount is part of the $104 “Instant Savings,” or is in addition to it.

Which brings me back to my initial gripe here. Please, Dell…and everyone else who plays this game…just tell us how much the freakin’ computer costs?

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Microsoft’s Black Friday Black Eye

By David Worthington  |  Posted at 4:26 pm on Monday, December 1, 2008

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cashbackIf Microsoft wants to become a serious Web competitor to Google it should stop tripping over its own feet. On Black Friday, it was offering more apologies than bargains after embarrassing technical glitches incapacitated the company’s Live Search Cashback, scuttling its initiative to gain a larger share of the search market by giving searchers discounts on products they find through Live Search.

Apparently, someone in Redmond neglected to remember that Black Friday is the biggest shopping day of the year. The Cashback site was unable to cope with the heavy volume, and some customers–ones that were able to access the site at all, that is–were left with the wrong amount of cash back credited to their accounts.

One of the biggest snafus occurred when customers that were trying to take advantage of a generous 40 percent discount on HP products received as little as 3 percent cash back posted to their account, according to News.com, which also reported that Microsoft apoligized to shoppers who encountered Cashback glitches . A spokesperson told Technologizer that customers interested in following up on their Cashback rebate should contract Microsoft Live Search support to have their accounts credited.

The company’s initiative to compensate people for using its search engine began in May. Since that time, Microsoft’s share of the search business has fallen, according to multiple surveys. That’s not to say that the Live Search Cashback program is a bad idea–Microsoft is an underdog, and it needs to be creative and scrappy.

However, it had an opportunity to benefit from word of mouth had its Black Friday promotion gone well, and its failure to execute has left it at best no better off than it would have been on any given Friday.

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Black Friday Turns Ugly. Genuinely Ugly.

By Harry McCracken  |  Posted at 5:46 pm on Friday, November 28, 2008

7 Comments

Okay, I had some fun with my distaste for Black Friday earlier today, but this is serious stuff. A Wal-Mart employee was knocked to the floor by maniacal shoppers and killed today at a store on Long Island, in a riot that sent four other people (including a pregnant woman) to the hospital. (The crowd supposedly got even uglier when told that the store was going to shut down after the staffer’s death.) And two people were reportedly shot dead at a Toys “R” Us in Palm Desert, California, in an incident thay may or may not have been gang-related.

Can we all agree that there’s no discount on a 52-inch TV or a GPS device that is worth a single human life, or even the real risk of the loss of a single human life? And that American’s retailers should be damn careful about intentionally whipping teeming crowds of people into a frenzy?

Comparatively uninmportant side note: Sears.com crashed today, presumably under the weight of Black Friday traffic. It was down for about two hours.

Report on my day: I spent much of it bumming around bookstores in Northern California’s Sonoma county, getting a head start on my Christmas shopping. Got some good deals, too. I saw no angry crowds, didn’t have to engage in any fistfights, and don’t even remember standing in line for more than a couple of minutes…

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30 Reasons I Choose to Ignore Black Friday

By Harry McCracken  |  Posted at 9:16 am on Friday, November 28, 2008

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blackfriday

Today, in case you hadn’t noticed, is Black Friday–America’s legendary shopping-day-of-all-shopping-days. The sales are unprecedented, the shopping hours are extended, and hey, it might even help nurse our battered economy back to health. But me, I may get through the day without buying anything more costly than a Diet Coke. I love saving money on gizmos and gadgets as much as the next technophile, but I’ve never found Black Friday alluring–in fact, I take a great deal of pleasure in ignoring it.

How come? Lots of reasons, actually–all of which you’ll find after the jump.

Continue reading this story…

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The Best News I’ve Heard in Months

By Harry McCracken  |  Posted at 10:14 am on Monday, November 3, 2008

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Ever felt like you should keep a blowtorch on hand to blast your way into the tamper-resistant packaging that a lot of tech products come in these days? Help is at hand–and it doesn’t involve blowtorches. Instead, it takes the far more sensible step of making packaging easy to open.

Amazon has launched an initiative called Frustration-Free Packaging, which involves selling products in packaging that eliminates those indestructible blisterpacks and scissors-destroying plastic ties. The initial lineup of offerings includes a bunch of toys, but also some electronics products, including a Microsoft mouse and Transcend memory cards.

The company says that an added benefit of the frustration-free packaging is that it’s more environment-friendly. That makes sense: I can’t imagine the world really needs all that plastic packaging, when cardboard and paper (which is what the Frustration-Free Packaging involves) will do.

The plasticky stuff–from now on I’ll think of it as Frustration-Filled Packaging–is meant to discourage shoplifters, so it was always pretty silly that customers of a Web-based merchant like Amazon had to deal with it in the first place.

I’d love to see brick-and-mortar retailers jump on this bandwagon. While we’re at it, could they do something about the pointless and insulting anti-shoplifting procedures involving a guy at the door who glances at your receipt and pretends to examine the products in your shopping bag?

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Is There Any Way to Save Circuit City? I’m Not Optimistic–But I Hope So

By Harry McCracken  |  Posted at 12:42 am on Monday, November 3, 2008

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Engadget is reporting a rumor that that the venerable Circuit City chain is planning to shut down 155 of its stores, which would amount to about a quarter of its locations. If true, this is sad news for the folks employed at those outlets, not to mention the ones who like to shop at them. But it wouldn’t be a shock. For a long time, Circuit City’s very existence has been defined by the fact that it competes with the juggernaut known as as Best Buy, and it’s never found a satisfactory strategy for defining itself in an appealing, distinct way. Mostly, it’s felt like a Best Buy with less floor space and a skimpier selection of stuff, and service that was at best no better than Best Buy’s. Which is a recipe for irrelevance, long term.

It’s easy to forget that there was a time when Circuit City was the nation’s leading national electronics chain, and Best Buy was an up-and-comer, not an 800-pound gorilla. Actually, it wasn’t that long ago: Jim Collins’ book Good to Great, published in 2001, lavishes praise on Circuit City’s success and mentions Best Buy only once, in passing. But there’s no business that’s more fickle than retailing, and electronics is especially brutal–just ask CompUSA, Good Guys, RadioShack, or any of the other chains that have either gone out of business or suffered serious challenges in recent years. (And while I was writing this, I learned that Tweeter, a mainstay of my New England youth, is being liquidated.)

I can’t say I’m optimistic about Circuit City’s chances–its stock has fallen so far that it’s flirting with being delisted from the NYSE–but I would be pleased to see it figure out a way to turn things around. If Circuit City ends up with only a handful of stores or disappears altogether, it’ll leave Best Buy as the only truly national, truly full-service electronics retailer. And I’d much rather it had at least one strong competitor to keep it on its toes and pressure it to keep prices low. (Best Buy’s healthiest rivals all seem to be indirect competitors: the regional chain Fry’s, the generalist Wal-Mart, and the Apple Store.)

I’m not sure what I’d do if I somehow found myself as the CEO of Circuit City–if there was an obvious route to success, the company would surely have tried it by now. But I’d hope that there was a place for an electronics chain that offered a noticably superior shopping experience than most–better products more invitingly displayed, with savvier salespeople and smoother checkout. In other words, a sort of Apple Store that sold everything besides Apple-related wares. Given that Circuit City made headlines last year for firing its most experienced salespeople and replacing them with newbies, this doesn’t seem to be its strategy. But I’d love to see it, or somebody, try…

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