Say, do you use Windows XP, at least some of the time? If so, please take this survey. It shouldn’t take more than a couple of minutes. (We’ll report results in an upcoming story.)
Tag Archives | Surveys
The American Customer Satisfaction Index: Apple Aces It, Again
The American Customer Satisfaction Index rates various industries and companies for–you can probably figure this out on your own–customer satisfaction, based on a poll of 70,000 consumers. It’s released its latest numbers for the PC industry, and there are no surprises: Apple has a clear lead on everybody else that the survey has enough data about to rate.
Here are the ratings for 2011, on a scale of 100. (Unfortunately, there are some major players that it doesn’t have specific data for, such as Lenovo, Sony, and Toshiba–they’re part of “All Others.”)
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NPD: iPad Satisfaction Drops Among Later Adopters
When we conducted the State of iPad Satisfaction survey last June, the results were overwhelmingly positive. Maybe we should’ve waited a little longer.
The NPD Group surveyed iPad owners in August, and separated them by date of purchase. Of the people who bought iPads within the first two months of launch, almost 80 percent said they were very satisfied. High satisfaction was at 65 percent for folks who bought the iPad after the two-month mark.
This is not damning evidence by any stretch; it merely confirms Harry’s earlier conclusion that early adopters love their new gadgets. Our early Windows 7 satisfaction survey revealed similar levels of enthusiasm. NPD’s methods are more scientific, but the conclusion isn’t much different.
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Older Surfers Joining Social Networks in Droves
While social networking overall has grown quite rapidly, among our oldest netizens it has not. As late as last year, only 22 percent of those over 50 said they used a social network according to a new study from Pew Internet. For whatever reason, that is quickly changing: now 42 percent say they use those services.
The sudden change in attitudes towards social media among our oldest surfers likely has a lot to do with its saturation among younger demographics. 86 percent of those between 18-29, and 61 percent of those 30-49 are now participants, and the older demographics are likely the parents and grandparents of those younger users.
With families becoming ever more spread out, using Facebook or Twitter is likely the best and cheapest way to stay in touch. In addition, these older users may be executives and using a professional social network such as LinkedIn as part of their careers as well.
E-mail is still heavily used in the over-50 crowd, differentiating it from younger users who have by and large turned to social networking instead to communicate.
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New Study: (Most) iPhone 4 Owners are Satisfied
A couple of weeks ago, we published the results of a survey of Technologizer readers–both iPhone 4 owners and prospective iPhone 4 owners–about the “Antennagate” controversy. While the happy campers outnumbered the disgruntled consumers, it did show a meaningful minority as dissatisfied, some to the point where they said they intended to return the phone.
I said that we weren’t attempting to collect data that was projectable to reflect the experiences and opinions of all iPhone 4 owners. Nevertheless, a bunch of irate commenters griped about the survey because…it wasn’t projectable to reflect the experiences and opinions of all iPhone owners. They explained to me why our methodology was meaningless. (As my friend and former colleague Ed Albro noted, you never know how many statistics experts read your publication until you publish a study whose conclusions they dislike.)
Okay. ChangeWave, an outfit that does nothing but consumer research, has conducted an iPhone 4 satisfaction survey of its own. The company doesn’t detail how it found iPhone 4 owners to survey, or the demographic breakdown of respondents. (It does say that it surveyed 213 people–I surveyed 500, and several people who didn’t like our conclusions informed me that anyone who knows anything about surveys knows that was so small a sample as to be meaningless.)
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Your Take on iPhone 4 "Antennagate"
It’s always nice when a survey shows a clear consensus–hey, it sure makes things easier if you’re trying to draw conclusions about the results. But the survey we conducted on the controversy over the iPhone 4’s reception and Apple’s response to it defies easy analysis.
The results to nearly every question we asked are a split decision. We heard from lots of happy iPhone 4 owners, and lots of unhappy iPhone 4 owners. People who think Apple’s handling the situation well, and people who found last Friday’s press conference profoundly unsatisfying. If you think this whole affair represents a catastrophe for Apple, you may be surprised by the percentage of respondents who say it’s no big deal. Then again, if you believe it’s a non-issue, you may be surprised by the percentage who are still bothered by it all.
Here’s a telling snapshot of the survey’s conflicted results: About two-thirds of respondents who have iPhone 4s say they’ve noticed the grip of death themselves…and about two-thirds say they have no plans to return their phones. In other words, the majority seems to be saying that the problem is real, but outweighed by everything that’s right about this phone.
Almost five hundred people participated in this survey over the past two days, eighty-two percent of who live in the US. Two-thirds have already bought iPhones–a handful of who have already returned their phones–and ninety percent either watched Apple’s Webcast of its press conference or followed liveblogs and other reports closely.
The standard disclaimers apply: The results you’re about to read represent unnormalized data from a pool of respondents whose opinions don’t necessarily map to those of iPhone owners and iPhone watchers at large. As usual, I still find what you had to say interesting…
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Last Call for Our iPhone 4 Survey
Got an iPhone 4 and/or opinions about how Apple has handled the controversy? We’re conducting a survey which is closing soon. Click here to take it if you haven’t already–and thanks. [UPDATE: We have enough responses, so the survey has closed. Thanks again.]
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Please Take Our Survey on the iPhone 4 and Apple's Press Conference
So did Apple mollify the world with the press conference it held on Friday to respond to charges that the iPhone 4’s antenna design is seriously flawed? Fortune’s Philip Elmer-DeWitt has rounded up a bunch of reactions from journalists, bloggers, and analysts, and they range from enthusiastic thumbs up for Steve Jobs’ performance to severe unhappiness with it. One way or another, we’re not done talking about this.
As usual, I’m curious about what you think. So Technologizer is conducting a little survey that’s open to all interested parties–iPhone 4 owners (or people who bought and returned an iPhone 4), prospective iPhone owners, and anyone who paid attention to Apple’s press conference on Friday and formed opinions of it. If you have an iPhone 4, we’ll ask you some questions about it; if you have an opinion about Apple’s response, we’ll ask you to share it.
The survey will take just a few minutes to complete, and we’ll report on the results in a future story.
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Mobile Web Usage Continues to Grow
Internet users are increasingly cutting the cord according to new data from the Pew Internet & American Life project. 40 percent of American adults use instant messaging, e-mail, or the Internet on their phones at least once a day, up eight percent from last year.
The growth here likely has a lot to do with the recent growth of smartphones — Apple’s iPhone continues to sell very well, and Google’s Android platform has gained a lot of momentum over the past several months.
Among all phone owners, 38 percent use their phone to access the web and 34 percent to check e-mail, both up from 25 percent; and 30 percent instant message, up from 20 percent the previous year. The research firm also asked questions on emerging Internet trends.
Researchers found that 23 percent are checking their social networking accounts and 10 percent have updated their statuses via their phone on services such as Twitter. “The mobile user population is becoming more diverse over time and more people are relying on their cell phones as their primary form of wireless connectivity,” researcher Aaron Smith said.
Mobile web penetration is only set to grow dramatically as our youth — who are by far much more connected than their older counterparts — age. Nearly 90 percent of those 18-29 now have a cell phone, and their use of advanced features far outpaces the nation as a whole.
Among that age group, 65 percent access the web, 52 percent check their e-mail, and 46 percent use instant messaging. Social networking is also popular: nearly half log into their profiles while mobile. This is not to say older age groups are not getting into the act: Smith pointed out Pew found significant increases in mobile web usage among the 30-49 year old demographic as opposed to last year.
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The State of iPad Satisfaction
Long before anyone knew much of anything about the iPad, people were expressing strong opinions about it. But the opinions that matter most didn’t begin to get formed until April 3rd, the day Apple’s tablet finally went on sale. That’s when teeming masses of consumers spent their own money on iPads, took them home, and put them to an array of utterly real-world tests.
We gave those folks a few weeks to explore their new gadgets. And then we fielded a survey earlier this month to gauge the satisfaction level of some of the first iPad owners. More than six thousand people responded, the largest response to a Technologizer survey to date.
Executive summary in case you don’t feel like reading the rest of this article: They like it. A lot. Ninety-eight percent say they’re satisfied with their iPads overall; ninety-six percent think it’s a good value. In category after category–3G service, most of the individual bundled apps, battery life, speed, the absence of Flash–a majority of respondents are pleased.