Comcast launched the Xfinity TV app to much fanfare this week, and though we knew it was coming, we didn’t know all the nitty gritty details until we got our own hands on. After a test run on the iPad, here’s my take on the good, the bad, and the future of the Xfinity app.
Comcast, the nation’s dominant provider of cable TV and broadband services, has apparently decided it doesn’t like its 40-year-old moniker. The company isn’t changing its corporate name, but it’s announced plans to rebrand its consumer services–TV, Internet access, and phone–as Xfinity. (The name has already been in use for the past six weeks for Comcast’s subscriber-only Internet TV service.) The Xfinity name will be rolled out to eleven cities next week, with more to come as the year progresses.
