It’s been a busy week for mobile applications that mimic the feel of a magazine, but with content from an array of sources. First, iPad hit Flipboard arrived on the iPhone. Then Google unveiled Currents, an iOS and Android app which basically answers the question “What if Google had invented Flipboard?”
 
Now Zite, another iPad mainstay, is joining Flipboard on the iPhone. The company recently gave me a sneak peek and a bit of hands-on time with the app.
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My new Technologizer column on TIME.com is a look at personalized-magazine apps, including Flipboard, Taptu, and Zite for the iPad, and Genieo, which does somewhat similar things on Windows PCs and Macs…