By Harry McCracken | Saturday, August 30, 2008 at 3:43 am
My time at the IFA electronics show is winding down, but I’m still catching up on reporting back here on everything I’ve seen on the show floor. Herewith, a few more items…
Beko had a booth full of pretty generic looking TVs and other products, but in a world chock-full of electronics companies with pompous taglines, liked its slogan: “Buy It Before It Becomes Famous”:
American domestic robot manufacturer Ugobe wasn’t just at the show with its Pleo dinosaur–it brought along a cool giant-sized Pleo:
IFA isn’t as thick with booth entertainment as an American show like U.S., but it wasn’t entirely devoid of it, either. I never quite figured out what a company called 2DF did, but its giant walkaround mascot was downright adorable:
Becker had an in-dash navigation system called the Indianapolis Pro–and while I assume it refers to the Indy 500, it was still startling and entertaining to see a German product named after a midwestern American city:
August 30th, 2008 at 10:53 am
Actually 2DF is called ZDF and is a public tv station.
September 1st, 2008 at 9:44 pm
And the mascot are the “Mainzelmaennchen”, a mashup of the city of Mainz, where ZDF is based, and the “Heinzelmaenchen” or garden gnomes…
These characters were used as fill in between ads.
September 2nd, 2008 at 8:59 am
Thanks for the info, Ingolf and Christian!
–Harry