If Microsoft wants to become a serious Web competitor to Google it should stop tripping over its own feet. On Black Friday, it was offering more apologies than bargains after embarrassing technical glitches incapacitated the company’s Live Search Cashback, scuttling its initiative to gain a larger share of the search market by giving searchers discounts on products they find through Live Search.

Apparently, someone in Redmond neglected to remember that Black Friday is the biggest shopping day of the year. The Cashback site was unable to cope with the heavy volume, and some customers–ones that were able to access the site at all, that is–were left with the wrong amount of cash back credited to their accounts.

One of the biggest snafus occurred when customers that were trying to take advantage of a generous 40 percent discount on HP products received as little as 3 percent cash back posted to their account, according to News.com, which also reported that Microsoft apoligized to shoppers who encountered Cashback glitches . A spokesperson told Technologizer that customers interested in following up on their Cashback rebate should contract Microsoft Live Search support to have their accounts credited.

The company’s initiative to compensate people for using its search engine began in May. Since that time, Microsoft’s share of the search business has fallen, according to multiple surveys. That’s not to say that the Live Search Cashback program is a bad idea–Microsoft is an underdog, and it needs to be creative and scrappy.

However, it had an opportunity to benefit from word of mouth had its Black Friday promotion gone well, and its failure to execute has left it at best no better off than it would have been on any given Friday.

 
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Read more: Black Friday, e-commerce, Live Search, Microsoft, Microsot, Search, Shopping