The movie retailer has teamed up with Sonic Solutions to begin offering a sale and rental download program for consumers. Approximately 10,000 movies would be available through the service, and the company is mulling a subscription based plan in the future according to reports.

Blockbuster was locked in a tit-for-tat with Netflix over online movie rentals for quite awhile, before eventually acquiescing due to financial difficulties. However, it has shown life once again and has begun to play on Netflix’s turf.

This follows another announcement from Blockbuster called the MediaPoint player, which was essentially its response to Netflix’s Roku. Of course, its rival is still further ahead in digital distribution, having deals to place its movies on TiVos, Microsoft’s Xbox 360s, and select Blu-ray players.

Blockbuster isn’t planning to be behind for long, also aiming to get its content on consumer electronic devices real soon. No word on pricing or availability yet, though.

 
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